social media marketing

2. What is social media?
Social media are computer-mediated technologies that
allow the creating and sharing of information, ideas,
career interests and other forms of expression via virtual
communities and networks. Social media use web-
based technologies, desktop computers and mobile
technologies (e.g., smartphones and tablet computers) to
create highly interactive platforms through which
individuals, communities and organizations can share,
co-create, discuss, and modify user-generated content or
pre-made content posted online. They introduce
substantial and pervasive changes to communication
between businesses, organizations, communities and
individuals.

3. What is social media marketing?
Social media marketing refers to the process
of gaining website traffic or attention
through social media sites. Social media
marketing programs usually center on efforts
to create content that attracts attention and
encourages readers to share it with theirsocial
networks.

4. How a celebrity uses it

5. Dwayne Douglas Johnson (The Rock)
Dwayne Douglas Johnson, also known by his ring name The Rock, is
an American actor, producer, singer, and professional wrestler who
holds American and Canadian citizenship.
Born: 2 May 1972 (age
44years),
Hayward , California , United States
Height: 1.96 m
Partner: Lauren Hashian (2007–)
Spouse: Dany Garcia (m. 1997–2008)
Siblings: Curtis Bowles, Wanda Bowles

6. FACEBOOK
54,623,172 people like this and
56,715,714 people follow this on
facebook

7. TWITTER
• NUMBER OF
FOLLOWERS –
10,924,733
• Consistent in
posting about
Wrestling ,about
music album, about
his family, journey,
fashion, his
awards, events etc.

8. INSTAGRAM
Entrance themes
"Destiny" by Jim Johnston (1996–1997)
"Power" by Jim Johnston (August 11, 1997 – May 4, 1998)
"You Smell It?" by Jim Johnston (May 11, 1998 – August 24,
1998)
"The Rock Says" by Jim Johnston (August 30, 1998 – October
18, 1998)
"Do You Smell It (V1)" by Jim Johnston (October 19, 1998)
"Do You Smell It (V2)" by Jim Johnston (October 26, 1998 -
August 26, 1999)
"Hypnotize" (Instrumental) by The Notorious B.I.G. (November
30, 1998)
"Do You Smell It (V3)" by Jim Johnston (August 30, 1999 -
September 23, 1999)
"Know Your Role" by Jim Johnston (September 26, 1999 –
April 2, 2001; March 8, 2004 - October 2, 2009)
"If You Smell" by Jim Johnston (July 30, 2001 – February 20,
2003)
"Is Cookin'" by Jim Johnston (February 23, 2003 – March 1,
2004)
"Electrifying" by Jim Johnston (February 14, 2011–present
NUMBER OF FOLLOWERS –
77.3m

9. So this way a celebrity, by using social media can
promote or advertise himself by using social media.
Keeping their followers updated and keeping them
hooked onto one’s life and happenings
It is a smart and costless way of marketing
Maintaining good public relations is the key to successful
marketing.