Our summary of a survey presented to Inc. 500 (the fastest-growing private U.S. companies compiled annually by Inc. Magazine). Each company was asked about their social media usage and knowledge.
Examining the practical value of social media as a communication tooldebparker
What is Social Media
How is Social Media used to communicate
Using Social Media in internal communications
The challenges
Case study:
Department of Education & Early Childhood Development’s Online Communications and Collaboration Strategy
Report Summary: Design and Adoption of Social Collaboration Software within B...jonhickey
Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )
Benchmarking Impact of Online CSR Conversations on Corporate ReputationNikkie Vinke
Corporate social responsibility (CSR), or a company‟s commitment to improve societal well-being through discretionary business practices and contributions of corporate resources (Kotler & Lee, 2005), is becoming more integrated into business by growing numbers of organizations. However, allowing an organization to truly leverage its CSR potentials via communication on the topic of CSR, remains a difficult subject for many companies. With the emergence of social media, new possibilities for reaching out to stakeholders have presented themselves. This study explores these possibilities through a benchmarking study of three European telecom providers. Throughout the thesis, the motivations of individuals to engage with a brand on the social networks Facebook and Twitter are taken into account. This study further investigates the consequences for the evaluations of these brands by the „fans and followers‟. Content analysis of the posted messages revealed that of the three companies, not a single one designates substantial amounts of attention to CSR-topics in their communication through social networks. Interaction with stakeholders on the topic was also scarce. Results of a survey among social media users showed that motivations for engaging with a brand differ per network. Facebook-users generally are driven more intensely by a need for information, remuneration, entertainment, identity, and interaction than Twitter-users. Additionally, it appeared that brand interaction through Facebook has the most positive influence on the perception of the brand by the individual. Nevertheless, respondents preferred Twitter as a channel for information about network disturbances and for webcare purposes, in which the channel can contribute to protecting the corporate reputation.
Key words: corporate communication, corporate social responsibility, CSR communication, reputation management, social media, social network sites, uses and gratifications.
This study was presented at the Social Media for Social Purposes Conference, Copenhagen, Denmark, October 31, 2011.
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
2013 06 13 (uc3m) emadrid rcohen 2u not a mooceMadrid network
This document discusses online education programs delivered through partnerships between universities and 2U. It provides data on the growth of online education, student outcomes in 2U partner programs comparable to on-campus programs, and high levels of student and faculty satisfaction with 2U-delivered online programs. Key points include:
- Online education is an increasingly important part of university strategies and more chief academic leaders see it as critical.
- 2U partners with universities to develop and deliver online degree programs, providing the technology platform, recruiting, and student support.
- Studies show online and blended programs can be as or more effective than solely face-to-face instruction, and 2U program completion rates exceed 80%.
- Data demonstrates positive
CIL-NET Applying Social Media to my Center WebinarMichele Martin
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
This document discusses the prevalence and impact of social media use both personally and professionally. It notes that social media has become ingrained in everyday life for most Americans and has significantly changed how work is conducted and employees are recruited. However, increased social media use also presents risks if not properly managed, such as possible privacy issues and damage to companies' reputations from employees' social media posts. The document advocates for companies to develop social media policies and training to mitigate risks and maximize benefits.
This is a presentation highlighting the key findings from the report "Understanding the Relationship Between Nonprofits and Social Media in Duval County, FL" completed in the Fall of 2011, presented at the Florida Political Science Association in Tampa, FL on March 14, 2012.
Examining the practical value of social media as a communication tooldebparker
What is Social Media
How is Social Media used to communicate
Using Social Media in internal communications
The challenges
Case study:
Department of Education & Early Childhood Development’s Online Communications and Collaboration Strategy
Report Summary: Design and Adoption of Social Collaboration Software within B...jonhickey
Report Summary: Design and Adoption of Social Collaboration Software within Businesses (Blackwell, J., Sheridan, J., Instone, K., Schwartz, D. R., and Kogan, S. (April 2009) )
Benchmarking Impact of Online CSR Conversations on Corporate ReputationNikkie Vinke
Corporate social responsibility (CSR), or a company‟s commitment to improve societal well-being through discretionary business practices and contributions of corporate resources (Kotler & Lee, 2005), is becoming more integrated into business by growing numbers of organizations. However, allowing an organization to truly leverage its CSR potentials via communication on the topic of CSR, remains a difficult subject for many companies. With the emergence of social media, new possibilities for reaching out to stakeholders have presented themselves. This study explores these possibilities through a benchmarking study of three European telecom providers. Throughout the thesis, the motivations of individuals to engage with a brand on the social networks Facebook and Twitter are taken into account. This study further investigates the consequences for the evaluations of these brands by the „fans and followers‟. Content analysis of the posted messages revealed that of the three companies, not a single one designates substantial amounts of attention to CSR-topics in their communication through social networks. Interaction with stakeholders on the topic was also scarce. Results of a survey among social media users showed that motivations for engaging with a brand differ per network. Facebook-users generally are driven more intensely by a need for information, remuneration, entertainment, identity, and interaction than Twitter-users. Additionally, it appeared that brand interaction through Facebook has the most positive influence on the perception of the brand by the individual. Nevertheless, respondents preferred Twitter as a channel for information about network disturbances and for webcare purposes, in which the channel can contribute to protecting the corporate reputation.
Key words: corporate communication, corporate social responsibility, CSR communication, reputation management, social media, social network sites, uses and gratifications.
This study was presented at the Social Media for Social Purposes Conference, Copenhagen, Denmark, October 31, 2011.
The document discusses both the positive and negative impacts of social media. It notes that social media allows people to create and share information online, but some view it as having a negative effect on society. Both sides are discussed as the text explores how social media is used for networking, photo sharing, communicating updates, finding people with similar interests, and voicing opinions to large audiences. It also outlines benefits to businesses for promotion, advertising, and connecting with potential customers at low cost. Concerns are raised around impacts to productivity, both positive when enabling better collaboration, and negative when distracting from work.
2013 06 13 (uc3m) emadrid rcohen 2u not a mooceMadrid network
This document discusses online education programs delivered through partnerships between universities and 2U. It provides data on the growth of online education, student outcomes in 2U partner programs comparable to on-campus programs, and high levels of student and faculty satisfaction with 2U-delivered online programs. Key points include:
- Online education is an increasingly important part of university strategies and more chief academic leaders see it as critical.
- 2U partners with universities to develop and deliver online degree programs, providing the technology platform, recruiting, and student support.
- Studies show online and blended programs can be as or more effective than solely face-to-face instruction, and 2U program completion rates exceed 80%.
- Data demonstrates positive
CIL-NET Applying Social Media to my Center WebinarMichele Martin
The document summarizes a presentation about using social media at centers for independent living. It identifies common challenges to implementing social media like access issues, time constraints, security/privacy concerns, and resistance from management and staff. It provides strategies for overcoming these challenges such as developing social media policies, starting small, and listening to concerns. The presentation also provides examples of how social media can be used and recommends finding problems social media can solve and practicing social media use internally before full implementation.
This document discusses the prevalence and impact of social media use both personally and professionally. It notes that social media has become ingrained in everyday life for most Americans and has significantly changed how work is conducted and employees are recruited. However, increased social media use also presents risks if not properly managed, such as possible privacy issues and damage to companies' reputations from employees' social media posts. The document advocates for companies to develop social media policies and training to mitigate risks and maximize benefits.
This is a presentation highlighting the key findings from the report "Understanding the Relationship Between Nonprofits and Social Media in Duval County, FL" completed in the Fall of 2011, presented at the Florida Political Science Association in Tampa, FL on March 14, 2012.
This document discusses social media usage in the UK and how different social networks are used. It provides statistics showing that the UK is the most social networked country in Europe, with social media accounting for 20% of online time. Facebook has the highest match rate at 59.3% and is most popular across age groups. Twitter and LinkedIn have higher usage among certain age demographics. Facebook is still the dominant social network compared to others. The document also presents a social media maturity model to assess how developed a company's social strategy and processes are, from initial to managed levels. It provides a marketing scorecard for social media with questions to evaluate a company's practices.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This document summarizes the key findings of a survey conducted by InSites Consulting among 400 senior marketing managers in the US and UK. The survey aimed to understand the adoption and integration of social media among corporations. It found that while adoption of social networks is high, integration into business processes is still low. Only 14% of companies reported having fully integrated social media. The document outlines factors that contribute to successful social media integration, such as investments in training, cross-functional teams, and aligning social media strategy with company culture and values. It also provides examples of effective first steps, like running pilot projects in different departments.
The document discusses strategies for using social media to promote the Harvest Gold bread brand. It provides statistics on the popularity and demographics of various social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. It then outlines potential activities on each platform like posting recipes and health tips on Facebook, using a personal lingo on Twitter, and hosting webinars on LinkedIn. It also proposes creating a mobile app, microsite, blogs, forums and questions/answers to engage customers. The strategies aim to communicate the brand's heritage, humanize it, and impart nutritional information to health-conscious consumers.
1) 55% of HR professionals rate word-of-mouth as the best source of candidates, and 45% of employers screen social media sites when considering candidates.
2) 35% of employers reported finding content on social media sites for candidates that caused them not to hire those candidates.
3) Social media is impacting both employees' personal and professional lives and will continue to impact how organizations find and engage talent.
Social media is having a major impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. Social media is becoming increasingly important for both attracting and evaluating potential job candidates. It is important for HR and recruitment professionals to understand how to effectively utilize social media platforms to support their efforts.
Social media is having a large impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. As social media usage continues to grow significantly, it will continue to impact both employees' personal and professional lives as well as the hiring process. HR professionals need to find ways to effectively leverage social media to support recruitment, employee engagement, and other HR efforts.
1) 55% of HR professionals rate word-of-mouth as the best source of candidates, and 45% of employers screen social media sites when considering candidates.
2) 35% of employers reported finding content on social media that caused them not to hire a candidate.
3) Social media is impacting how employees spend their personal and professional time, and how prospective hires can be reached. It is becoming a major factor for HR and recruitment.
ClickSquared Webcast: Improve your Marketing, Remove the ComplexityClickSquared
The document discusses strategies for marketers to improve email marketing and reduce complexity. It notes that consumers have adopted shorter communication styles through social media and mobile devices. To be effective, marketers need to adopt relevant tactics like personalization, optimize content for mobile, and measure engagement across channels. While most marketers use email, their efforts are often siloed without common goals or data integration. Adopting a single marketing suite could help with cross-channel campaigns, measurement, and reducing complexity. There is strong interest among marketers in using a single suite or SaaS solution to better manage campaigns across multiple channels.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
U Mass Dartmouth Social Media Inthe 2009 Inc. 500Ann Honomichl
This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
HR professionals are increasingly using social media to find and recruit candidates. Word-of-mouth referrals through online communities are expected to account for 50% of referrals within five years. Employers are also using social media to screen candidates, with 45% reporting they have found content that caused them not to hire a candidate. The use of social media in recruitment is growing rapidly, with LinkedIn and Facebook being the most commonly used sites by organizations for activities like promoting open jobs and looking for passive candidates.
HR and social media are increasingly interconnected. Most HR professionals believe word-of-mouth and online communities will be the primary sources of candidates within five years. Many employers now screen candidates' social media profiles, with nearly half finding content that caused them not to hire a candidate. However, over two-thirds of organizations have hired an applicant through social media. As adoption increases, social media is becoming a major tool for recruitment, with LinkedIn and Facebook being the most commonly used sites.
Using Social Media to Drive Employee Engagement Michael Specht
Enterprise 2.0 uses social media tools internally to drive employee engagement. It focuses on collaboration, transparency, trust and authenticity to make employees feel more valued through involvement in decision making and an open sharing of ideas. While implementation faces challenges like cultural barriers, examples show benefits like reduced turnover and improved customer service. The key is applying social media principles strategically for business outcomes rather than just the tools.
The survey found that 92% of recruiters use or plan to use social media for recruiting. Social recruiting has led to increases in candidate quantity (49%) and quality (43%) for many recruiters. The majority (71%) of recruiters consider themselves skilled at social recruiting and regularly review candidates' social profiles during the hiring process. Negative impressions are often formed by issues like poor spelling, references to illegal drugs, and sexually explicit content.
1) 92% of recruiters use or plan to use social media for recruiting, with Facebook and LinkedIn being the most popular.
2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
3) Over 70% of recruiters consider themselves at least moderately skilled at social recruiting and have successfully hired candidates through social networks.
1) 92% of recruiters use or plan to use social media for recruiting, with Facebook and LinkedIn being the most popular.
2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
3) Over 70% of recruiters consider themselves at least moderately skilled at social recruiting and have successfully hired candidates through social networks.
1) 92% of recruiters use or plan to use social media for recruiting, with Facebook and LinkedIn being the most popular.
2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
3) Over 70% of recruiters consider themselves at least moderately skilled at social recruiting and have successfully hired candidates through social networks.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
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This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This document summarizes the key findings of a survey conducted by InSites Consulting among 400 senior marketing managers in the US and UK. The survey aimed to understand the adoption and integration of social media among corporations. It found that while adoption of social networks is high, integration into business processes is still low. Only 14% of companies reported having fully integrated social media. The document outlines factors that contribute to successful social media integration, such as investments in training, cross-functional teams, and aligning social media strategy with company culture and values. It also provides examples of effective first steps, like running pilot projects in different departments.
The document discusses strategies for using social media to promote the Harvest Gold bread brand. It provides statistics on the popularity and demographics of various social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. It then outlines potential activities on each platform like posting recipes and health tips on Facebook, using a personal lingo on Twitter, and hosting webinars on LinkedIn. It also proposes creating a mobile app, microsite, blogs, forums and questions/answers to engage customers. The strategies aim to communicate the brand's heritage, humanize it, and impart nutritional information to health-conscious consumers.
1) 55% of HR professionals rate word-of-mouth as the best source of candidates, and 45% of employers screen social media sites when considering candidates.
2) 35% of employers reported finding content on social media sites for candidates that caused them not to hire those candidates.
3) Social media is impacting both employees' personal and professional lives and will continue to impact how organizations find and engage talent.
Social media is having a major impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. Social media is becoming increasingly important for both attracting and evaluating potential job candidates. It is important for HR and recruitment professionals to understand how to effectively utilize social media platforms to support their efforts.
Social media is having a large impact on human resources (HR) functions. 55% of HR professionals rate word of mouth as the best source of candidates, and it is predicted that 50% of candidate referrals will come through online communities in the next five years. 45% of employers currently screen candidates' social media sites, and 35% have found content that caused them not to hire a candidate. As social media usage continues to grow significantly, it will continue to impact both employees' personal and professional lives as well as the hiring process. HR professionals need to find ways to effectively leverage social media to support recruitment, employee engagement, and other HR efforts.
1) 55% of HR professionals rate word-of-mouth as the best source of candidates, and 45% of employers screen social media sites when considering candidates.
2) 35% of employers reported finding content on social media that caused them not to hire a candidate.
3) Social media is impacting how employees spend their personal and professional time, and how prospective hires can be reached. It is becoming a major factor for HR and recruitment.
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The document discusses strategies for marketers to improve email marketing and reduce complexity. It notes that consumers have adopted shorter communication styles through social media and mobile devices. To be effective, marketers need to adopt relevant tactics like personalization, optimize content for mobile, and measure engagement across channels. While most marketers use email, their efforts are often siloed without common goals or data integration. Adopting a single marketing suite could help with cross-channel campaigns, measurement, and reducing complexity. There is strong interest among marketers in using a single suite or SaaS solution to better manage campaigns across multiple channels.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
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This document summarizes a study on social media usage among the Inc. 500, a list of the fastest growing private companies in the US. Some key findings:
- Social networking continues to be the most familiar social media among Inc. 500 companies, with 75% reporting being very familiar in 2009. Twitter was also very familiar to 62% despite only being added to the study in 2009.
- While familiarity and adoption of social networking and blogging continues to grow, usage of tools like message boards, online video and wikis has leveled off or declined. However, 52% of companies reported using Twitter, which was newly added.
- Importance of social media to companies' marketing strategies remains high
HR professionals are increasingly using social media to find and recruit candidates. Word-of-mouth referrals through online communities are expected to account for 50% of referrals within five years. Employers are also using social media to screen candidates, with 45% reporting they have found content that caused them not to hire a candidate. The use of social media in recruitment is growing rapidly, with LinkedIn and Facebook being the most commonly used sites by organizations for activities like promoting open jobs and looking for passive candidates.
HR and social media are increasingly interconnected. Most HR professionals believe word-of-mouth and online communities will be the primary sources of candidates within five years. Many employers now screen candidates' social media profiles, with nearly half finding content that caused them not to hire a candidate. However, over two-thirds of organizations have hired an applicant through social media. As adoption increases, social media is becoming a major tool for recruitment, with LinkedIn and Facebook being the most commonly used sites.
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2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
3) Over 70% of recruiters consider themselves at least moderately skilled at social recruiting and have successfully hired candidates through social networks.
1) 92% of recruiters use or plan to use social media for recruiting, with Facebook and LinkedIn being the most popular.
2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
3) Over 70% of recruiters consider themselves at least moderately skilled at social recruiting and have successfully hired candidates through social networks.
1) 92% of recruiters use or plan to use social media for recruiting, with Facebook and LinkedIn being the most popular.
2) Most recruiters saw positive impacts from social recruiting including an increase in candidate quantity (49%) and quality (43%), and more employee referrals (31%).
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Rss Applied Social Media Usage by Inc. 500
1. Social Media Use in the 500
fastest growing private
companies in the U.S.
2. In 2007 The University of Massachusetts Dartmouth
Center for Marketing Research presented a survey
about social networking was proposed to the Inc. 500.
The same survey was just given to the companies and
here are the results
3. 60% 50.0%
49%
57%
45% 37.5%
42%
30% 25.0% 27%
15% 12.5%
0% 0%
Social Networking Familiarity Social Network Usage
2007 2008
While the growth in familiarity with social
networks only grew from 42% to 57% the usage
shot up from 27% to 49%