Android fragmentation, platforms, business models and more, by Petteri Vainikka (at Android Aalto Community)

1. The Android Platform // Business Perspective
For the attention of attendees on 8.2.2011
© 2011 LEIKI LTD. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.

2. In just 14 months...
Android and Other Open Source Platforms Will Drive Innovation in the
Smartphone Market (23 November 2009)
Already adopted by HTC, Motorola, Samsung, Sony Ericsson
and LG, Android will become the second-largest smartphone
OS by 2012, capturing 18% of global smartphone sales.
Canalys Smart Phone Analysis, Quarterly Shipment Data
(31 January 2011)
Android overtakes Symbian as world’s best-selling
smartphone platform in Q4 2010 (with 32,9 % share.)

4. Who am I,* and what is Android?
open
closed
open
closed
*my contact details are on the last page

5. Some words about Leiki
“At Leiki, our passion is
to make automatic
discovery of personally
relevant content a reality.”
>> Contextual
>> Behavioral
>> Social

6. Agenda for today
1 Everyone needs applications!
2 The application ecosystem?
3 Trends and forward-looking statements...

7. Agenda for today
1 Everyone needs applications!

8. Until
there was
one killer
mobile
application

9. July, 2008

10. April, 2009

11. January, 2011

12. Mobile application store: An age old concept
EXPECTATIONS
2011
‘2nd proliferation’
2002-2005
‘Proliferation of AppStores’ E.g.,
Late 1990’s
‘Birth of the smartphone’ (Acquired by in 2005)
Post 2005
‘Application industry hangover’
TIME

13. Why not
( )
or

14. Why
and
( was acquired by Google in 2005.)

15. Ask
yourselves,
what has
changed?

16. Timing.
User experience.
Distribution.

17. Right 5%.
Awareness.
WOW.
(I deliberately left out Pricing and Payment.)

18. Next 50%.
Scalable.
Open.

19. Agenda for today
2 The application ecosystem?

20. More
competition
than
ever.
(Yes, I do mean more than ever before.)

21. Fragmentation, fragmentation, fragmentation
(But nowhere near as bad as it was during the first application market proliferation.)

22. ...with seemingly unlimited growth potential
e .
siz
r een os ts.
c nt c
w ss e
follo opm
tial e vel
ten od
t po so
d
a rke tely
M a
tun
for
Un
E.g.,
(Widget Bazaar since July 2009)

23. Price of
apps
approaching
zero.
(Ad funding only works when you have millions of users)

24. Hits are
random and
very
infrequent.
(And no one has a formulae for developing a hit.)

25. Decide to
develop or
publish.

26. Know who
you are
developing
for.

27. Track and
analyze your
users.

28. Agenda for today
3 Trends and forward-looking statements...

29. My application store ecosystem prediction
> > > > >
+
X < < < < <
............................................................................
X
X
X

30. My contact information
Questions?
Be in touch!
Mr. Petteri Vainikka, VP Business Development
email: petteri.vainikka@leiki.com
skype: petteri.vainikka
mobile: +358 50 5845350