Jomar Tigcal gave a presentation on Android design principles at a GDG CDO Meetup in July 2013. He discussed three main principles: Enchant Me, which is about delighting users; Simplify My Life, which focuses on keeping interfaces simple; and Make Me Amazing, about empowering users. He also covered pure Android design guidelines and resources like the Android Asset Studio and Action Bar Sherlock. The presentation provided an overview of key design concepts in Android and tools for implementing them.

1. Android Design
Jomar Tigcal
GDG CDO Meetup
July 27, 2013

2. Jomar Tigcal
● GDG Philippines
Community
Manager
● Android Developer
at Stratpoint
Technologies, Inc.
● Developing personal
apps on free time
http://jomar.tigcal.com
+Jomar Tigcal
@jomartigcal

3. Android Design Principles
● Enchant Me
● Simplify My Life
● Make Me Amazing

4. Enchant Me
● Delight me in surprising ways
● Real objects are more fun than buttons and
menus
● Let me make it mine
● Get to know me

5. Simplify My Life
● Keep it brief
● Pictures are faster than words
● Decide for me but let me have the final say
● Only show what I need when I need it
● I should always know where I am
● Never lose my stuff
● If it looks the same, it should act the same
● Only interrupt me if it's important

6. Make Me Amazing
● Give me tricks that work everywhere
● It's not my fault
● Sprinkle encouragement
● Do the heavy lifting for me
● Make important things fast

7. Pure Android
● Don't mimic UI elements from other
platforms
● Don't carry over platform-specific icons
● Don't use bottom tab bars
● Don't hardcode links to other apps
● Don't use labeled back buttons on action
bars
● Don't use right-pointing carets on line items

8. Android Design Videos
Android Design in Action YouTube Playlist: http:
//www.youtube.com/playlist?
list=PLWz5rJ2EKKc8j2B95zGMb8muZvrIy-wcF
Google I/O 2013 - Android Design
http://www.youtube.com/playlist?
list=PLWz5rJ2EKKc-qVhMuAprIFYFbCotdgJKq
Google I/O 2012 - Android Design
http://www.youtube.com/playlist?
list=PL54FA004D676C3EE9

9. Android Design Community
#AndroidDesign Hashtag
● Google+
● Twitter
Android Design Google+ Community: https:
//plus.google.
com/u/0/communities/11666700153537613606
5

10. Android Asset Studio
A web-based set of tools for generating
graphics and other assets:
http://android-ui-utils.googlecode.com/hg/asset-
studio/dist/index.html

11. Android Asset Studio
Icon Generators
● Launcher Icon Generator
● Action Bar and Tab Icon Generator
● Navigation Drawer Indicator Generator
● Notification Icon Generator
● Generic Icon Generator

12. Android Asset Studio
Other Asset Creation Tools
● Device Frame Generator
● Nexus Frame Generator
● Simple Nine-patch Generator

13. Action Bar Sherlock
by Jake Wharton
http:
//actionbarsherlock.
com/

14. Android Action Bar Style Generator
by Jeff Gilfelt: http:
//jgilfelt.github.
com/android-
actionbarstylegenerat
or/

15. Android Holo Colors Generator
by Jérôme Van Der
Linden: http://android-
holo-colors.com/

16. Downloads
http://developer.android.
com/design/downloads/index.html
● Pencil Stencil
● Official Android stencil kit
● Action Bar Icon Pack
● Roboto Font
● Color Swatches

17. Resources
Android Design: http://developer.android.
com/design
Holo Everywhere (Blog): http://www.
holoeverywhere.com/
Holo There: http://holothere.tumblr.com/
http://www.mobile-patterns.com/android/

18. Questions?
Image Source: http://www.talkandroid.com/35960-google-test-market-accidentally-released-reviewed-quickly-pulled/

19. Thank you very much!

20. Android Design
Jomar Tigcal
GDG CDO Meetup
July 27, 2013