Cinco Final PPT DIG 198

1. NASA Project Presentation
By: Cinco
Members: Chelsey Mercado, Marjorie Lapitan,
Nick Mastrangelo, Astrid Haro, Mondi Sanchez,
Lee Godoy

2. CINCO’s Journey
● Designed pod logos (individually and as part of a
team)
● Put together a Media Plan for NASA’s new Mars
mission
● Assigned elements to each Pod Member
● Worked on individual elements for Media Plan
● Shared weekly updates with each other
● Gave each other weekly feedback/critiques

3. Pod Project Video

4. Individual Project Responsibilities
Social Media Plan - Chelsey
Website - Marjorie
Animated Logo - Nick (Pod Leader)
Posters - Astrid
Billboard & Sponsorships — Mondi & Lee

5. Social Media Plan
By: Chelsey
Pre-Production Phase:
● Created a detailed Social Media Plan
● Researched possible candidates for Social Media
pages
● Researched NASA’s current missions to glean
insights from current operations
● Researched NASA’s current social media pages
Production Phase:
● Created Social Media pages
● Created content and found royalty-free content
● Set up professional management social media
pages efficiently
● Created posts for 4-5 days out of 7 days
● Posted twice a day on designated days during peak
hours

6. Facebook
Mock-up

7. Facebook
Page
Page Name
Posts
Audience
and Button
Suggestions

8. Instagram Page
Posts
Name and
Description

9. Twitter Page
Name and
Description
Posts

10. Facebook
Page
And
Posts

11. Instagram Page and
Posts

12. Twitter Page and Posts

13. Team Contribution I:
● Discussed posts regularly with team
members
● Collaborated with team to include their
progress in posts
● Brainstormed with team members to
come up with creative Ideas

14. Website
By: Marjorie
Pre-Production Phase
● Drew initial website sketches/skeleton outlines
● Made digital version of website outlines
● Planned color scheme and font styles
Production Phase
● Used Wix.com to build the website
● Researched Mars facts and exploration
information
● Added my Pod Member’s work
● Linked social media accounts
● Sent weekly updates of progress
Website is now LIVE!
https://nasacinco.wixsite.com/nasamarsproject

15. Website Screenshots
Homepage includes:
Featured Project and Projects Widget

16. About Us page
Project Hestia
page

17. Mars Research pages
● Life On Mars
● Mars: What We Know

18. Pod Members Work
pages
● Billboard & Sponsors
● Poster Project
● Animated Logo

19. Social Media page

20. Animated Logo
By: Nick
Pre-Production Phase
● Drew initial logo sketches
● Made digital version of logo
● Used color scheme from existing NASA logo
● Used font from 1970’s NASA logo
Production Phase
● Used After Effects to animate logo
● Looked for inspiration in current NASA media
● Used pod feedback to make adjustments to
animation

21. Animated Logo
Sketches

22. Animated Logo
Storyboard

23. Final Animated
Logo

24. Poster
By: Astrid
● This Poster is meant to promote the
colonization of the planet Mars.
● I used multiple sketches and concepts to make
the poster relevant and understandable.
● The symbol on the planet represent Mars.
● I used a palette of orange, red, black, and yellow
since they represent Mars`s colors.
● A trip to Mars word means making a colony on
the planet.
● The symbol on the planet is the astrological
symbol of Mars.
● Used various fonts to make the words readable.
●
Mars Poster.

25. Sketches.
By: Astrid
● I used the sketches to develop the concepts on
my posters. I searched on the internet for
inspirations for my poster.
● I researched Mars and decided that the planet
itself would be the center of the poster since
Mars is the one, Hestia want to colonize.
● Used Illustrator to create many versions of the
planet.
● Felt that gradient would work best for realism.
● Used some lines to determine to how the colors
in the work would work.
How I made it work.

26. Color Palette.
By: Astrid
● The color palette represent Mars`s colors
on the planet and atmosphere.
● On the planet, I added a gradient mix of
the palette to make the planet look
realistic.
● Also added some reddish-orange shadow
in the background to give it some Mars
feel.
The Palette.

27. Billboards &
Sponsorships
By: Mondi & Lee
Pre Production Phase
● Made a color palette for billboards and
sponsors
● Chose a font for desired billboards
● Sketched up a few designs
Production Phase
● Used Photoshop to design the billboard
● Researched where we would put our billboards
and sponsors
● Researched how much impact they have on
people

28. Billboards & Sponsors

29. BillBoards
Color Palette
LOCATIONS
We will have Billboards put up in
10 cities across the US in which
5 of them will be in the top cities
for BillBoards.
1. Los Angeles
2. San Francisco
3. Chicago
4. Austin, Texas
5. Boston
6. New York
7. Miami
8. New Orleans
9. Philadelphia
10. Atlanta

30. Billboard Impact Purpose/How It Works
● Seek to draw drivers attention away from the
road onto the advertisement
● Desirable for advertisers when they are located
in high-traffic-areas
● Drivers respond to stimuli for 3 reasons
1. Reflexive response - involuntary
2. Habitual response - something out of the
ordinary
3. Controlled response - interested in the contents

31. Sponsors Where
● Sporting events and ESports are our two main
focuses
● Sporting Events like the NBA Finals, Superbowl,
Boxing Events, and the Olympics
● Esports Events like League of Legends
CHampionship, CWL, IEM Katowice
Why
● Big sporting events attract a mass amount of
people in which marketing is a necessary
element to push a big idea like living on Mars
● Superbowl alone attracted 102 million people in
2020
● The League of Legends Championship event
had 60 Million unique viewers

32. Sponsor Impact Social Media Exposure
● 80% of fans use social media during live
sporting events
● Social media is a popular place for sport events
clips to be posted in real time of the event
happening
● 70% of spectators in stadiums use a
smartphone whom are provided with high-speed
WiFi which means more engagement for brands
on social media