SlideShare a Scribd company logo
Android
App
Marketing
Plan
1.Executive
Summary
Too Many Apps
Problem
From Cabs to Shopping
All In One App
2.Situation Analysis
Known for its
technical expertise
And Creative Crafting
of Products
Strength
Opportunity
Growing Smartphone
Market
TARGET MARKET
Youth
between 15-35
Target Customers
Goal
Generate 20%
month on month
Incremental
Revenue for 1st
6months
Major Competitor
Saves Time
and..
Time is Money
More Options
and..
Choices
Points Of Parity
• 1. All-in-one
aggregate service
application
• 2. Simplifying digital
space for users.
Points Of
Difference
• 1. One place where
you can shop from
multiple places
online.
• 2. Integrated wallets
like Paytm
• 3. Multiple Local
Languages Support.
Product
Meaning:
One App For
everything from
Recharge to
Shopping
Communicating Via Social Media
DISCLAIMER
• Created By Ashish Malani , Pune Institue Of Computer
Technology, Pune, during a marketing internship under
professor Sameer Mathur, IIM Lucknow

More Related Content

Similar to Android App Marketing Plan

Social_Media_Optimization
Social_Media_OptimizationSocial_Media_Optimization
Social_Media_Optimization
sfghh
 
Develop a business friendly mobile application today!
Develop a business friendly mobile application today!Develop a business friendly mobile application today!
Develop a business friendly mobile application today!
mobileapplicationonl
 
Mobile App Development Process.pdf
Mobile App Development Process.pdfMobile App Development Process.pdf
Mobile App Development Process.pdf
Business Thrust Pte. Ltd. (BThrust)
 
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
AD Techlogix - Website & Mobile App Development Company
 
tcs analysis and commentary on web through social media
tcs analysis and commentary on web through social mediatcs analysis and commentary on web through social media
tcs analysis and commentary on web through social media
Veer Pratap Singh
 
Mcq
McqMcq
Marketing plan - CNBC Virtual Market
Marketing plan  - CNBC Virtual MarketMarketing plan  - CNBC Virtual Market
Marketing plan - CNBC Virtual Market
hrishikesh kulkarni
 
Mobile the next steps January 2014 (To20 version)
Mobile   the next steps January 2014 (To20 version)Mobile   the next steps January 2014 (To20 version)
Mobile the next steps January 2014 (To20 version)Mark Wilmont
 
VisionMobile - Developer Nation
VisionMobile - Developer NationVisionMobile - Developer Nation
VisionMobile - Developer Nation
SlashData
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
Manisha Shrivastava
 
My Internship Experience
My Internship Experience My Internship Experience
My Internship Experience
Kruthika Akanaboina
 
Retail market infromation system android application-15968
Retail market infromation system   android application-15968Retail market infromation system   android application-15968
Retail market infromation system android application-15968
pradip patel
 
Understanding Vital Factors for Mobile App Development
Understanding Vital Factors for Mobile App DevelopmentUnderstanding Vital Factors for Mobile App Development
Understanding Vital Factors for Mobile App Development
Dugong Global Services
 
Skift x checkmate report preview
Skift x checkmate report   previewSkift x checkmate report   preview
Skift x checkmate report preview
Matt Heidkamp
 
whitepaper_6.24.14_4
whitepaper_6.24.14_4whitepaper_6.24.14_4
whitepaper_6.24.14_4Patrick Best
 
Daily grind
Daily grindDaily grind
Daily grind
POOJA M
 
Benefits of Using Mobile Applications for Rapid Business Growth
Benefits of Using Mobile Applications for Rapid Business GrowthBenefits of Using Mobile Applications for Rapid Business Growth
Benefits of Using Mobile Applications for Rapid Business Growth
Cygnet Infotech
 
Fintech share - trang dao
Fintech share - trang daoFintech share - trang dao
Fintech share - trang dao
Jacob Trần
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips
droidcon Dubai
 

Similar to Android App Marketing Plan (20)

Social_Media_Optimization
Social_Media_OptimizationSocial_Media_Optimization
Social_Media_Optimization
 
Develop a business friendly mobile application today!
Develop a business friendly mobile application today!Develop a business friendly mobile application today!
Develop a business friendly mobile application today!
 
Mobile App Development Process.pdf
Mobile App Development Process.pdfMobile App Development Process.pdf
Mobile App Development Process.pdf
 
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
The Challenges And Opportunities Of Developing Mobile Apps For Emerging Marke...
 
tcs analysis and commentary on web through social media
tcs analysis and commentary on web through social mediatcs analysis and commentary on web through social media
tcs analysis and commentary on web through social media
 
Mcq
McqMcq
Mcq
 
CHAITANYA_SONKAR PM
CHAITANYA_SONKAR PMCHAITANYA_SONKAR PM
CHAITANYA_SONKAR PM
 
Marketing plan - CNBC Virtual Market
Marketing plan  - CNBC Virtual MarketMarketing plan  - CNBC Virtual Market
Marketing plan - CNBC Virtual Market
 
Mobile the next steps January 2014 (To20 version)
Mobile   the next steps January 2014 (To20 version)Mobile   the next steps January 2014 (To20 version)
Mobile the next steps January 2014 (To20 version)
 
VisionMobile - Developer Nation
VisionMobile - Developer NationVisionMobile - Developer Nation
VisionMobile - Developer Nation
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
 
My Internship Experience
My Internship Experience My Internship Experience
My Internship Experience
 
Retail market infromation system android application-15968
Retail market infromation system   android application-15968Retail market infromation system   android application-15968
Retail market infromation system android application-15968
 
Understanding Vital Factors for Mobile App Development
Understanding Vital Factors for Mobile App DevelopmentUnderstanding Vital Factors for Mobile App Development
Understanding Vital Factors for Mobile App Development
 
Skift x checkmate report preview
Skift x checkmate report   previewSkift x checkmate report   preview
Skift x checkmate report preview
 
whitepaper_6.24.14_4
whitepaper_6.24.14_4whitepaper_6.24.14_4
whitepaper_6.24.14_4
 
Daily grind
Daily grindDaily grind
Daily grind
 
Benefits of Using Mobile Applications for Rapid Business Growth
Benefits of Using Mobile Applications for Rapid Business GrowthBenefits of Using Mobile Applications for Rapid Business Growth
Benefits of Using Mobile Applications for Rapid Business Growth
 
Fintech share - trang dao
Fintech share - trang daoFintech share - trang dao
Fintech share - trang dao
 
Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips	Mobile App Monetization Mistakes and Tips
Mobile App Monetization Mistakes and Tips
 

Recently uploaded

Checkout Abandonment - CRO School by Mailmodo
Checkout Abandonment - CRO School by MailmodoCheckout Abandonment - CRO School by Mailmodo
Checkout Abandonment - CRO School by Mailmodo
saba771143
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
travisomalana
 
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
SunTec India
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert

Recently uploaded (20)

Checkout Abandonment - CRO School by Mailmodo
Checkout Abandonment - CRO School by MailmodoCheckout Abandonment - CRO School by Mailmodo
Checkout Abandonment - CRO School by Mailmodo
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 

Android App Marketing Plan