This document provides a summary of Chaitanya Sonkar's professional experience and qualifications. It includes his contact information, date of birth, passport number, and permanent address. Sonkar has over 3 years of experience as an Innovation and Digital Consultant at HDFC Bank, where he led projects such as a lite mobile banking app, phone recharge via missed call, hyper-local targeting of offers, and social media banking. He also has experience as a Technical Support Analyst at IBM India and as a Microsoft .NET developer trainee. Sonkar holds an MBA from Symbiosis International University and a B.Tech in Computer Science. He has achieved qualifications in cyber security challenges and manages social media groups and pages with

1. Mobile : +917875857587; Email: chaitanyasonkar78@gmail.com; Date of Birth: 14th
Nov’1988;
Passport Number: H1162780; Permanent Address: c-122 Indra Nagar Lucknow-226010
CHAITANYA SONKAR
Professional Profile:
Innovative Product Manager with a proven record experience of driving revenue
gains and brand awareness through intelligent use of social media and other disruptive digital platforms.
Areas of Interest
• Innovative Idea Implementation
• Product Management
• Vendor Management
• Content development
• Lead generation
• Search engine optimization
• Campaign Management
• Funnel Marketing
• Business Planning
• Corporate Blogging
• Community Development
Professional Experience (36 months)
HDFC Bank ltd. Corporate Office ,Mumbai.
Innovation and Digital consultant- Deputy Manager, April/2015 - Till date
(My role and responsibility in following projects : Idea Conceptualization, Concept note, Vendor evaluations, Vendor
coordination, costing and negotiation, Campaign coordination with marketing team and go to market strategies
(Digital channels only).
Project 1: Lite Mobile Banking Application
To promote digital banking in rural areas or areas with poor internet connectivity. I was responsible for
building solution to improve the presence of digital banking in rural area. This project involves Market
research, consumer behavior and user experience of a segment that is less tech savvy and have very limited
resource. Beauty of the Lite Mobile Banking Application of HDFC bank is its ability to work without internet
connection.
Project 2: Phone recharge on miss call
This project strengthens the position of HDFC bank in ease of payments. With high competition in the
market due to payment banks, this project was designed to capture small ticket transactions along with the
‘word of mouth’ and ‘wow experience’ of customer.
Project 3: Hyper Local Targeting (Offers Nearby)
A magnificent method of targeting customer by their location. This project involves pushing of the offers
near to the customer’s location. Customer’s location is captured by the HDFC Bank’s mobile application
installed in customer device. Real-time offer on customer’s mobile device in the form of push notification
resulted in significant growth of offer conversion.
Project 4: Social Media Banking
Social Media Banking, leveraging social media (Facebook and Twitter) as a channel to reach bank’s customer.
This initiative is to capture young customer’s attention in retail banking and to give ‘wow experience’ to
existing customer base. With Social Media Banking a customer would able to do transactions or transfer of
funds (Low value) on social media platforms itself.
IBM India Pvt. Ltd, Bangalore – Technical Support Analyst, MAR/2011 - JUN/2012
 American Express, L2 Engineer: Dealing with High Severity tickets during the time of outages, when critical
applications go down and initiate bridge calls between support team to get the issue resolved on priority.

2. Mobile : +917875857587; Email: chaitanyasonkar78@gmail.com; Date of Birth: 14th
Nov’1988;
Passport Number: H1162780; Permanent Address: c-122 Indra Nagar Lucknow-226010
• American Express, Business Impact Analyst: Deep Analysis of cases, understanding the requirement of the
client and then dealing with the client’s request on the bases of certain parameters provided by American
Express. Drafting report on daily basis and sending it to American Express United States head office at
Phoenix AZ.
Sapphire Techno Soft, Noida - Microsoft.net developer trainee, JUN/2010 - FEB/2011
• Web development, Software developer trainee: Development of websites and small web application
development on Microsoft .net for small businesses from various industry.
Education
Year Examination Institution University/Board Percentage Obtained
2015 MBA Symbiosis Centre for Information
Technology, Pune
Symbiosis International
University
73.00
2010 B.Tech (CS) R.D Engineering college,
Ghaziabad
Uttar Pradesh Technical
University
64.10
Summer Internship Project, 2014
Mestech Services Pvt. Ltd., Pune – Market Research Analyst (3 Months)
Project: “Market research for IT products”
• A Market research project to find out potential clients in various manufacturing Industries for Mestech’s IT
products to increase its sales and diversify its business. The role and responsibility during the project
includes Market Research, IT pre-sales activity, business process optimization and managing sales team.
Other Projects
• Process optimization: A part of college internal project where we designed an end to end business solution
for Myntra.com by optimizing its different business processes. Project focuses on improving sales by using
better GUI on website, targeting right segment, optimizing delivery system, using 3 way feedback and social
media analytics.
• E-Advertisement consulting project: Project involves analysis and finding current trends in mobile phone
Industry. Project provides optimized marketing solution by using social media and mobile applications to
organization.
Achievements & Extra Curricular Activities
• Qualified for semi-final round of IBM Cyber Security Challenge 2013 at SCIT Pune.
• Organizing member of HDFC Bank Ltd. Digital and Innovation submit 2016
• Social Media consulting, founder and owner of India’s largest job group on Facebook with more than 90000
users.
• Managing college (SCIT) on social networks and also managing different groups of the college on channels
like Twitter, Facebook, YouTube and Blogs like Pagalguys and Totalgadha.
• Leader of Web and Media Community (Community responsible for College’s branding and promotion along
with selling admission forms during SNAP) of SCIT, 2014-15.
• Part of a Japanese Buddy Program 2013-15 at SCIT.
• Qualified for 3rd
round in MTV roadies
• As part of my hobby, founded multiple Facebook pages (Humor, Technology, Inspiration). Currently
managing around Millions of fans on those Facebook pages with more than 3 million of public reach
weekly.
• Part of Marketing and Branding team in Graffiti 2014, a techno managerial fest at SCIT.