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Ja-Naé Duane - See, Touch & Feel

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Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. INBOUND guests don’t want to miss Ja-Nae's actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Executives can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.

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Ja-Naé Duane - See, Touch & Feel

  1. 1. #INBOUND16 SEE, TOUCH & FEEL: How to Measure Experiential Marketing Ja-Naé Duane | @TheSunQueen
  2. 2. #INBOUND16 More Money is Spent By Repeat Customers Verses First-Time Customers Bain 67%
  3. 3. #INBOUND16 Americans Think The Marketing Industry Behaves With Integrity 4As 4%
  4. 4. #INBOUND16 MOST POWERFUL WAY TO INNOVATE Experiential marketing drives innovative ideas and revenue while building evangelists
  5. 5. #INBOUND16 Of Consumers Share Information About Their Experiences with Peers and Family Members EventTrack 71%
  6. 6. #INBOUND16 ENGAGEMENT +ACTIVATE SENSES + EMOTION =DEEP CONSUMER CONNECTION What is experiential marketing?
  7. 7. #INBOUND16
  8. 8. #INBOUND16 1 BRANDS DON’T KNOW HOW TO CO-CREATE
  9. 9. #INBOUND16 Of Users Feel More Inclined to Purchase After Attending an Activation. EventTrack 98%
  10. 10. #INBOUND16 PAY IT FORWARD WITH CHOCOLATE Milka believes that small things make a big difference.
  11. 11. #INBOUND16 2 BRANDS DON’T KNOW HOW TO INCORPORATE CUSTOMER FEEDBACK
  12. 12. #INBOUND16 Of Unhappy Customers Who are Non-Complainers Simply Leave. thinkJar 91%
  13. 13. #INBOUND16 REINVENTING RETAIL Le Fashion Truck comes to you.
  14. 14. #INBOUND16 3 BRANDS ARE AFRAID TO GIVE UP CONTROL
  15. 15. #INBOUND16 Of People Trust Recommendations From Individuals (even if they don’t know them). Nielson 92%
  16. 16. #INBOUND16 QUENCHING THIRST IN LONDON Carlsberg reimagines the “pint” .
  17. 17. #INBOUND16 1. Adds Value 2. Unique or One-of-a-Kind Experiences 3. Worth Recommending 4. Benefits are Clear 5. Experiences are Scalable 6. Created from Customer Feedback 7. Sharable What Creates a Great Experience
  18. 18. #INBOUND16 MEASURING EXPERIENCES
  19. 19. #INBOUND16 1. Awareness: Social Impressions, Brand Sentiment 2. Interest: Email Signups 3. Consideration: New Users 4. Sale: $$ 5. Reoccurring Consumer: Increase in CLV, Increase in Evangelists Measuring Through The Sales Funnel
  20. 20. #INBOUND16
  21. 21. #INBOUND16
  22. 22. #INBOUND16
  23. 23. #INBOUND16 Confucius “I hear and I forget. I see and I remember. I do (experience) and I understand.”
  24. 24. #INBOUND16
  25. 25. #INBOUND16 THANK YOU.

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