Andrew Huang creates independent pop music and relies on crowdfunding from supporters for income. He aims to make viral, shareable videos without focusing on star image or name recognition to grow his fanbase. Similarly, musicians like Sia avoid public recognition despite success. Huang appeals to diverse audiences aged 10-30 through positive, feel-good music discovered via social media. His videos occasionally convey messages of togetherness and positivity. A marketing campaign for Huang would feature abstract visuals incorporating modified images of him alongside artistic elements.