The document discusses the importance of social media for businesses, highlighting its role in marketing by setting expectations and creating demand. It emphasizes that social media is not a replacement for traditional marketing, but rather a tool to amplify messages. The document also touches on the significance of mobile usage in social media and the necessity for brands to engage and listen to customer feedback.

1. Social media is not just for Kids…it’s the must have tool for your business@AndrewGrill Online Marketing Conference & ExhibitionEMCC, 21st March 2011

2. Social media is just like real life!

3. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

4. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social web. Dave Evans http://lc.tl/gap

7. The competitive advantage of truthFailing to deliver and sustain truth will be indicators of broader operational weaknesses.“Failing to deliver and sustain truth will be indicators of broader operational weaknesses”Jonathan Salem http://lc.tl/truth

8. The twitter tax“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.”http://lc.tl/tax

9. Social media in the hotel industry“”

11. Social media in the hotel industry“”

13. Social media is noisy

14. Social media isdemanding

15. Social media is unforgiving

16. Social media is NOTa replacement for marketing

17. Social media can drive yourmessage further

18. You need to give people something to talk about and share

19. http://lc.tl/meerkat

23. http://lc.tl/tippex

24. Mobile in the mix

25. What is it about mobile?Personal – my mediaAlways carried Always onBuilt in paymentRecounts the audienceThere at the point of creative impulseAlan Moore “The glittering allure of the mobile society” http://lc.tl/allure

26. 200 million Facebook usersupdate via their mobile

27. 40% of all tweets are from a mobile

28. 135 million tweets per day

29. = 54 million mobile tweets

30. One to watch - Foursquarehttp://lc.tl/4

31. When do people visit my store?

32. So you need a social media guru to do all this?

33. Social Media

34. Social Intelligence

35. “If you’re not open to feedback,you’re not ready to play”http://lc.tl/fedex

36. The Future of Social

37. Peer Advocacy

38. What Next?

39. Grab your brand

40. Listen…

41. http://lc.tl/vt

42. Learn..

43. Promote your presence

44. Engage..

45. Integrate..http://lc.tl/4rules

46. @AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/omce0788 198 6694