Andrew Goodwin proposed six principles for analyzing music videos: genre characteristics, relationship between lyrics and visuals, relationship between music and visuals, iconography/artist image, voyeuristic treatment of female bodies, and intertextual references. The video for Rita Ora's "Shine Ya Light" displays characteristics of the pop genre like bright colors and focuses on Rita Ora. Specific visuals, like motorcycles with flashing lights, amplify lyrics like "Shine Ya Light." Strong cutting between scenes keeps the visuals and music well-aligned. Rita Ora's distinctive features and close-ups create her star image, and her revealing clothing and dancing could be seen as treating her body voyeuristically. Her style