The music video for Katy Perry's song "E.T." premiered in March 2011. It depicts Perry taking on three different looks - a cosmic space being, angelic songstress, and warrior princess. The video shows Perry as an alien scanning and observing Earth from space, representing her relationship with a man who is unlike anyone else she has met. Her landing on Earth suggests she became consumed by the relationship. The video also featured Kanye West and drew some criticism for resembling a Lady Gaga video. The controversy increased publicity and attracted Perry's target audience.