1. Q1
In what ways does your
media product use,
develop or challenge forms
and conventions of real
media products?
By Anna Ziolkowska

2. This is one of the first shots in our
music video. This shot shows that
we have used real media
conventions of Indie/folk rock
music, as guitars usually appear
in music videos for songs in this
genre. As a result of that the
audience knows that genre it is
most likely to be, just by
watching the music video.
This screenshot is taken from
Mumford and Sons - Little
Lion Man music video, and it
shows a guitar, just like in our
music video. This proves the
point that the use of guitar is
popular in this kind of genre,
and it appears in a large
number of those.

3. Narration also accours really
often in videos in this genre.
This screenshot form our video
shows our character that has
only just woken up from coma
and is searching for his own
identity. Narrations like this are
common in this type of music,
because music in this genre tends to focus on individuals and their
feelings towards different issues and different events that took place
in their lives.
This image is taken from Ed
Sheeran ‘Give Me Love’
video. This is a proof that we
have used a real media
product convention, because
this video, and many others
also hove similar narration to
the one we have done.

4. Lip syncing accours in music
videos of all different genres,
and we have used this
convention too. This image
from our music video shows
our artist preforming the song
in one of the locations, but we
have used more then one in
our music video.
This shows the singer out
of Paramore lip syncing
the lyrics to
‘crushcruchcrush’.
Although this is a different
music genre, lip syncing
appears in this video too,
so it proves the point I
have made above.

5. The costume we have used also uses
real media conventions and this is
because indie/folk rock performers
usually were fashionable, but casual
clothes, just like ones our character is
wearing. This shows the individuality
of the performer, and the fact that
although we use indie music
conventions, those very a lot from, for example, costumes in pop
music videos, as in those the performers are usually dresses in a
glamorous way, not casually, to show their popularity and fame.
Furthermore this portraits that out character is normal and ordinary
just like his audience, and that allows his fans to identify with him and
his star persona.

6. This is the part where our use of
cuting on the beat is the most
obvious. Editing on the beat is
used in most of music videos that
now come out, so this is another
example of our use of real media
convictions.
Conclusion.
Our music video uses a lot of typical music video conventions, as well
as genre related conventions. I think our use of conventions was
successful, and therefore the music video itself is therefore successful,
and well in the genre.

7. This is the digipak I have done to go along our music video.
One of the important conventions we have used is having a
motif that links the digipak with the video such as the location
and brown and green colours used on the album cover font.
Use of guitar is also quite important as it is popular in the genre,
but also because guitar appears a lot throughout our music
video. Things such as the copyright notice, barcode and
Atlantic Records label are also important and used in all of
product such as this one.

8. This is the magazine advert I
have done for our music video.
This partly challenges the real
media conventions for
magazine adverts, because I
have not added logos of shops
such as HMV or Itunes, where
this song might be available. I
have done this because I
wanted the advert to be clear
and to the point. It has some
other basic conventions such
as the name of the artist, single
title, when its out etc. I have
seen examples of magazine
adverts such us this one e.g.
‘Love is noise’ by The Verve,
but this is not too common, so
It challenges some of the
conventions, but not others.