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Andrew Branch CFP, PFP
1973 Sunland Dr.
Orleans, ON. K4A3T1.
Tl: 613-834-7145
andrew_branch@rogers.com
PROFILE
A dedicated people oriented financial services professional with extensive experience in meeting
the financial needs of clients. Expertise includes strong sales background and providing
integrated planning and advice to mass affluent clients.
Committed to building outstanding client relationships by understanding each customer’s
financial requirements, providing customized solutions and a comfortable banking experience.
Committed to maintaining a presence through active involvement in the community.
PREVIOUS EXPERIENCE
Retired 2012 – Present
RBC Royal Bank 1986 – 2012
Investment and Retirement Planner 2000 – 2012
 Average annual external investment sales of 12 million
 Proactively contacted clients to offer financial advice
 Established network of centres of influence
 Convention winner for top sales 2005, 2009, 2010
 Volunteered as an account executive with United Way to ensure existing CEO’s
continued to contribute to the campaign on an annual basis
 Consistently used technology to maintain data integrity, document all relevant client
contacts, goals, activities and results, build corporate memory, enable continuity of client
services and facilitate future opportunities
 Developed competencies related to Financial Planning Disciplines, evident use of
strategies embedded in YFDB Advice Picture
 Demonstrated competency across ‘core’ Financial Planning Disciplines, building skills
related to Tax Planning, Risk Management and Estate Planning
 Demonstrated competency across all Financial Planning Disciplines, able to translate
‘technical’ knowledge into client-friendly terms
 Embedded frequent client contact based on client needs, opportunities and service
preferences into ongoing routines
 Proactively reviewed activities, outcomes, pipeline opportunities, and key performance
metrics with manager to ensure portfolio of clients was actively managed
 Delivered the YFBD AE consistently and effectively to enable clients to achieve their
financial goals and translate advice into client solutions aligned to those goals
 Proactively fulfilled clients’ investment needs as their primary provider of investment
advice
 Demonstrated commitment to RBC Values through: Excellent Service to clients and each
other, Working Together to succeed, Personal responsibility for high performance,
Diversity for growth and innovation and trust through integrity
Branch Manager 1997 –2000
 Volunteered weekly to deliver meals through Meals on Wheels
 Ran RBC hockey team and RBC baseball team as well as managing Bankers Hockey
League
 Managed a full-service branch and guided day-to-day operations with a staff of 16, a
customer base of 5,000 and a book of business of 165 million
 Worked closely with Bank Mutual Fund Representatives to provide knowledgeable
investment advice and sound financial planning to novice investors. Provided training to
representatives to successfully complete the accreditations required by the Canadian
Securities Commission
 Increased creditor insurance penetration from 43% to 65% moving from 6th to 4th position
in a district of 15 branches through focused coaching with the sales staff
 Focused on maintaining branch losses to a minimum through comprehensive awareness
coaching for staff. On a budget of $20,000 reported $2000 of losses by the end of 1999
Senior Account Manager 1991 – 1997
 Accountable for volume and revenue growth for the branch
 Generated $20 million in volume growth annually. Focused on both credit and
investment needs and clients. Developed and maintained contact with external clients,
including lawyers, accountants, mortgage brokers, real estate brokers and builders to
generate referrals
 Achieved top 5 ranking of financial advisors in Ottawa for high sales achievement
 Top sales convention winner 1995, 1996
 Mutual Fund top sales convention 1994, 1995, 1996, 1997
Loans Officer 1989 – 1991
 Generated growth of $8 million annually in personal loans and mortgages
Customer Service Representative 1985 – 1989
 Excelled in providing highest level of service to customers. Received excellent
performance reviews and never incurred losses
EDICATION
National Review 2000(annually)
University of Toronto
CFP (Certified Financial Planner) 1996 to present
Financial Planners Standards Council
Toronto
Audited in 2010
BCO (Bank Compliance Officer) 1997
The Institute of Canadian Bankers
Montreal
PFP (Professional Financial Planner) 1996
Institute of Canadian Bankers
Toronto
CSC (Canadian Securities Course) 1986
The Canadian Securities Institute
Toronto
IFIC (Investment Fund Institute Course) 1986
The investment Funds Institute of Canada
Toronto
Batchelor of Arts 1989
Carleton University
Ottawa
INTERESTS
Running, Curling, Travel, Hockey, Baseball

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Andrew Branch Resume

  • 1. Andrew Branch CFP, PFP 1973 Sunland Dr. Orleans, ON. K4A3T1. Tl: 613-834-7145 andrew_branch@rogers.com PROFILE A dedicated people oriented financial services professional with extensive experience in meeting the financial needs of clients. Expertise includes strong sales background and providing integrated planning and advice to mass affluent clients. Committed to building outstanding client relationships by understanding each customer’s financial requirements, providing customized solutions and a comfortable banking experience. Committed to maintaining a presence through active involvement in the community. PREVIOUS EXPERIENCE Retired 2012 – Present RBC Royal Bank 1986 – 2012 Investment and Retirement Planner 2000 – 2012  Average annual external investment sales of 12 million  Proactively contacted clients to offer financial advice  Established network of centres of influence  Convention winner for top sales 2005, 2009, 2010  Volunteered as an account executive with United Way to ensure existing CEO’s continued to contribute to the campaign on an annual basis  Consistently used technology to maintain data integrity, document all relevant client contacts, goals, activities and results, build corporate memory, enable continuity of client services and facilitate future opportunities  Developed competencies related to Financial Planning Disciplines, evident use of strategies embedded in YFDB Advice Picture  Demonstrated competency across ‘core’ Financial Planning Disciplines, building skills related to Tax Planning, Risk Management and Estate Planning  Demonstrated competency across all Financial Planning Disciplines, able to translate ‘technical’ knowledge into client-friendly terms  Embedded frequent client contact based on client needs, opportunities and service preferences into ongoing routines  Proactively reviewed activities, outcomes, pipeline opportunities, and key performance metrics with manager to ensure portfolio of clients was actively managed  Delivered the YFBD AE consistently and effectively to enable clients to achieve their financial goals and translate advice into client solutions aligned to those goals  Proactively fulfilled clients’ investment needs as their primary provider of investment advice  Demonstrated commitment to RBC Values through: Excellent Service to clients and each other, Working Together to succeed, Personal responsibility for high performance, Diversity for growth and innovation and trust through integrity
  • 2. Branch Manager 1997 –2000  Volunteered weekly to deliver meals through Meals on Wheels  Ran RBC hockey team and RBC baseball team as well as managing Bankers Hockey League  Managed a full-service branch and guided day-to-day operations with a staff of 16, a customer base of 5,000 and a book of business of 165 million  Worked closely with Bank Mutual Fund Representatives to provide knowledgeable investment advice and sound financial planning to novice investors. Provided training to representatives to successfully complete the accreditations required by the Canadian Securities Commission  Increased creditor insurance penetration from 43% to 65% moving from 6th to 4th position in a district of 15 branches through focused coaching with the sales staff  Focused on maintaining branch losses to a minimum through comprehensive awareness coaching for staff. On a budget of $20,000 reported $2000 of losses by the end of 1999 Senior Account Manager 1991 – 1997  Accountable for volume and revenue growth for the branch  Generated $20 million in volume growth annually. Focused on both credit and investment needs and clients. Developed and maintained contact with external clients, including lawyers, accountants, mortgage brokers, real estate brokers and builders to generate referrals  Achieved top 5 ranking of financial advisors in Ottawa for high sales achievement  Top sales convention winner 1995, 1996  Mutual Fund top sales convention 1994, 1995, 1996, 1997 Loans Officer 1989 – 1991  Generated growth of $8 million annually in personal loans and mortgages Customer Service Representative 1985 – 1989  Excelled in providing highest level of service to customers. Received excellent performance reviews and never incurred losses EDICATION National Review 2000(annually) University of Toronto CFP (Certified Financial Planner) 1996 to present Financial Planners Standards Council Toronto Audited in 2010 BCO (Bank Compliance Officer) 1997 The Institute of Canadian Bankers Montreal
  • 3. PFP (Professional Financial Planner) 1996 Institute of Canadian Bankers Toronto CSC (Canadian Securities Course) 1986 The Canadian Securities Institute Toronto IFIC (Investment Fund Institute Course) 1986 The investment Funds Institute of Canada Toronto Batchelor of Arts 1989 Carleton University Ottawa INTERESTS Running, Curling, Travel, Hockey, Baseball