This document summarizes lessons learned from innovating within an established company like Getty Images. It discusses how Getty Images started as a content company built by photographers and visual scientists. It then provides tips for innovating from within such as taking measured risks, learning from experience and data, operating with startup agility within a large company, accepting technical debt, and ensuring innovations are new and useful for end users. The document also discusses how Moment, a Getty Images app, focused on authenticity, fun, and had strong user retention rates. It concludes by emphasizing embracing uncertainty, being scrappy, optimizing for users, failing fast and applying lessons.

1. Rewriting the Story
Lessons from Failing Forward
576583816, DieterMeyrl@agebhard • @gettyimages

2. At its heart, Getty Images
is a content company.
Built by content creators,
expert photographers and
visual scientists that share
the moments and visual
stories that shape and
illustrate our lives.
178605175, zanskar

3. Today, we’ll talk about…
919342456, Jean Catuffe

4. in the
beginning:
a fuzzy idea
806478948, Pola Damonte

6. 917120778, Dean Mouhtaropoulos

8. So how do you
innovate
from within?
924096202, Venturelli/WireImage

9. measured assumptions
+ calculated risks
742356087, Stijn Dijkstra/EyeEm

10. experience
+ data
653836738, PeopleImages

11. operate with the agility of a startup
– but with the wisdom of a giant
641301268, Willie B. Thomas

12. be scrappy +
accept technical debt
640204050, Tudor Costache

13. It’s only
innovation
if it’s new
for the
end user
738815665, Michael Lane/EyeEm

17. simplicity
with Moment, we went for
authenticity
fun

18. Moment's retention rate
numbers from June 2014 / source for averages: mixpanel
15 %
30 %
45 %
60 %
Messaging Games Social Moment Photo/Video Music e-commerce Education Media

19. 15 %
30 %
45 %
60 %
Messaging Games Social Moment Photo/Video Music e-commerce Education Media
numbers from June 2014 / source for averages: mixpanel
44 %
23 %
27 %
Moment's retention rate

20. Moment
478957499, Enrique Pellejer

21. subman - Walking the Dog
Moment

22. 924096202, Venturelli/WireImage

23. Embrace 🤗
uncertainty!
(It is your
friend.)
541288000, franckreporter

28. The path to success

29. SEE THE

30. SEE THE
A Look inside

31. Every day FOTO will move you

32. The power of images
to tell the human story
has never been more
relevant.
Today, the image, picture, snap,
‘gram, pin, post and video capture
our attention and move us to
action in ways deeper than words

33. “Visual storytelling has proven to be much more
compelling and drives deeper engagement.”
—Reuters
“Images. They are so seductive that they have
revolutionized human social communication.”
—Center for Media Literacy
###, Photographer

35. See the story at gif.com
671712944, Sutthipong Kongtrakool

36. Recap
• embrace uncertainty + be scrappy
• outsource + collaborate when appropriate
• optimize ruthlessly for the end user experience
• know when to cut your losses
• fail forward (i.e., fail fast, dust yourself off, apply learnings, try again)
…and go check out Getty Images FOTO at gif.com
547436912, VisualCommunications

37. @agebhard • @gettyimagesAndreas Gebhard