The document discusses several brand integration ideas from 2013, including using Do Not Disturb signs in hotel rooms to promote the TV show "Bates Motel", setting up an indoor playground at Google to demo a new "talking shoe" technology, and how Panera Cares' community cafes and Food Chain Reaction app showed that big brands can make a positive social impact. It also briefly mentions lines to see Grumpy Cat and how Twitter is changing TV viewing habits by allowing live discussions.

1. Brand Integration of the Day
A&E Networks “Bates Motel”
Great idea. Promote the new TV series “Bates Motel” with Do Not Disturb
signs in every room at the Hilton during the one week where Do Not
Disturb signs are sure to be used.
Insight
At the Bates Motel, there’s a mystery behind every door, and every guest
has a secret. So the idea that the guests in each room would not want to be
disturbed is lodged in my mind right at the moment when I am deciding I
don’t want to be disturbed.
2013

2. Brand Integration of the Day
Google Playground
Google tapped into the feelings of childhood, and set up and indoor
playground complete with kid snacks like PBJ and root beer floats and
allowed people to demo their new “talking shoe” experiment. A sensor
records movement and gives live feedback to wearer about what the
experience is like to be the shoe.
Insight
People like tech that gives real time feedback. Google is venturing into the
“real life” technology sphere with ideas like this, bringing their authority
in the power of information to life.
2013

3. My Awesome Event of the Day
Panera Cares
Panera Cares CEO spoke about the origins of how Panera decided to make
a difference in the world, creating community cafes and how that act of
generosity made him realize the beautiful human nature that was possible.
C-K’s work for Panera, including the Food Chain Reaction app was
presented and received with oohs and aahs, and reminded everyone that
big brands can do big things
Insight
Conscious capitalism is a good thing. By simply trying to build flexible
business model, built on the hope that people can and will do the right
thing, Panera learned that a company’s resources and competencies can
help enable a risky but purely good idea to come to life.
2013

4. Vibe of the Day
Summary
Two words: Grumpy. Cat. Oh, sure, Al Gore spoke today. And there were
lots of great sessions on all sorts of interesting topics. But some of the
longest lines I saw were the one to get your picture taken with Grumpy
Cat at Mashable House. Even so, by mid-morning there was a social
movement calling to shut the whole thing down (bright lights, stress
aren’t great for a cat) at #freegrumpycat.
Insight
It’s Grumpy Cat’s world and we just live in it, people.
2013

5. My Awesome Event of the Day
How Twitter is changing the way we watch TV.
1 in 3 Tweets is about TV. And 76% of those tweeting about TV do it live. So
while most people time-delay many of their shows, certain programming
is perfect for Twitter. Sports, juicy/cliff-hangers, dramas, reality TV, season
finales and big one-time events.
Insight
One interesting takeaway for me is that Twitter is both the new watercooler
and the world’s largest focus group. It provides instant feedback, for better or
worse, on an episode as it happens, and offers up a sense of how many people are
tuning in and are engaged enough to want to talk about it online. And producers
now have the ability to understand what fans like and want in almost real
time.
2013

6. My Awesome Event of the Day
Tales of US Entrepreneurship: Beyond Silicon Valley
Alexis Ohanian, founder of Reddit, crowdfunded the Internet 2012
Campaign Tour Bus. Along the way, he documented stories of passionate
innovators from Denver, CO to Danville, KY. Somewhat of a two-part
presentation, he shared learnings of what the non-silicon valley world is
up to, as well as his role as advisor behind the fight against SOPA and
PIPA internet privacy acts.
Insight
If you have an idea, pursue it. The act of doing creates many innovative
paths that can lead to greatness. And the internet provides many vehicles
to get your ideas heard. Believe in you’re work and find ways to give back
through charity and local activism.
2013