The document discusses several brand integration ideas from 2013, including using Do Not Disturb signs in hotel rooms to promote the TV show "Bates Motel", setting up an indoor playground at Google to demo a new "talking shoe" technology, and how Panera Cares' community cafes and Food Chain Reaction app showed that big brands can make a positive social impact. It also briefly mentions lines to see Grumpy Cat and how Twitter is changing TV viewing habits by allowing live discussions.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Inspiring Route - Always On: people, consumers, companies - Modelli e strateg...Market Revolution
"Always On" is a lifestyle characterized by the connectivity shift from a technological service to a personal trait.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Always On through stories, examples, numbers, case studies.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
Happy New Year 2039! What our world will look like 25 years from now.Natalia Hatalska
Future will be awesome. Future is so unpredictable. Future is scary. We don’t know what the next few years will bring let alone next decades. But I challenged the world’s greatest minds to deal with that daunting task and gathered their opinions to show us the future in the next 25 years. In 12 different aspects of our lives.
The future makers will tell you about it. Today.
Our Futurists, Marc Kozlow and Megan Routh, immersed themselves in Austin, looking through the lenses of our 17 proprietary Trends. here's where they saw the future leaking into the present
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Now that SXSW 2016 has come to a close, here's a recap deck showcasing what I saw, learned, and what's looming in the interactive technology world.
Highlights include a GaryVee Q&A, President Obama's Keynote, Google Self-Driving Car update, Twitter / TwitterSports innovations, live streaming discussion, IBM Internet of Caring Things (IoT), and marketing movie trailers.
Inspiring Route - Always On: people, consumers, companies - Modelli e strateg...Market Revolution
"Always On" is a lifestyle characterized by the connectivity shift from a technological service to a personal trait.
This report - part of the "Inspiring Route" project - analyses and understands the main themes related to Always On through stories, examples, numbers, case studies.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
Happy New Year 2039! What our world will look like 25 years from now.Natalia Hatalska
Future will be awesome. Future is so unpredictable. Future is scary. We don’t know what the next few years will bring let alone next decades. But I challenged the world’s greatest minds to deal with that daunting task and gathered their opinions to show us the future in the next 25 years. In 12 different aspects of our lives.
The future makers will tell you about it. Today.
Our Futurists, Marc Kozlow and Megan Routh, immersed themselves in Austin, looking through the lenses of our 17 proprietary Trends. here's where they saw the future leaking into the present
Consumer trends in communications 2017 : Canvas8Canvas8
The key consumer trends and insights influencing communication in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Don’t you believe that the world is in the mess it is in because of politicians? For one, there would be
nothing called ‘outstanding issues.’ This plague that has paralysed life as we know it in Zimbabwe has
become something of a joke but no one is laughing. My sojourn in Zimbabwe while keeping my head
low - which means keeping away from pubs and roads filled with black dogs and heavy vehicles with
drivers of dubious ability - has taught me a few things about politicians and patien
Making the Business Case for Sustainability Guide for PractitionersJeanne von Zastrow
A new, free guide for sustainability practitioners to use in helping to develop a plan to present and make the business case for sustainability initiatives, with many examples from the food industry.
Las normas ISO como puerta de entrada de la Estadística en la empresaEmilio L. Cano
Una norma ISO está reconocida y aceptada internacionalmente. Son desarrolladas por expertos de todo el mundo a través de comités técnicos a los que pertenecen entidades de normalización nacionales como AENOR, que canaliza la participación española en la elaboración de normas. El subcomité AENOR de métodos estadísticos CTN66/SC3 participa en el comité técnico de ISO TC69 ``Applications of statistical methods''. El subcomité CTN66/SC3 participa en el desarrollo y adopción de normas internacionales en estadística, así como su traducción y adopción a nivel nacional como normas UNE-ISO. Algunas de las normas adoptadas como normas UNE-ISO tratan sobre Seis Sigma(serie ISO 13053), gráficos de control (serie ISO 7870), inspección por muestreo (series ISO 2589 e ISO 3951), vocabulario (serie ISO 3534), entre otras. La normalización proporciona beneficios directos a las empresas, y una manera de llevar la Estadística a las empresas es a través de las normas.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
The best of the best: there's a lot of reports around this time of year that showcase the best content over the last 12 months. Co-authored by Christopher Schifando.
First Launched in 2019, this digital wellness collaborative paper aims to have a positive impact on people like us who went through a wake-up call and are trying to make a change in the ultra-connected society we live in by joining forces with thoughtful leaders in the community.
The format is very easy to digest as it brings personal perspectives from top leaders and pioneers in the industry. We carefully selected a diverse and enriching group of people from tech engineers, mindfulness teachers, and entrepreneurs, to therapists, artists, writers, and retreat owners, and asked them to share some tips and inspire the community. Along with their recommendations, this year we launched our #TechSatire series; a parody of the everyday use of technology in our modern society. These pieces of entertainment showcase realistic and socially acceptable situations, which, in reality, are often quite paradoxical. Perhaps, then, tech is not as simple and flawless as how it was sold to us.
---- Download Report FREE----> https://bagby.co/pages/digital-wellness-collaborative-report-2022-2023
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
Don’t you believe that the world is in the mess it is in because of politicians? For one, there would be
nothing called ‘outstanding issues.’ This plague that has paralysed life as we know it in Zimbabwe has
become something of a joke but no one is laughing. My sojourn in Zimbabwe while keeping my head
low - which means keeping away from pubs and roads filled with black dogs and heavy vehicles with
drivers of dubious ability - has taught me a few things about politicians and patien
Making the Business Case for Sustainability Guide for PractitionersJeanne von Zastrow
A new, free guide for sustainability practitioners to use in helping to develop a plan to present and make the business case for sustainability initiatives, with many examples from the food industry.
Las normas ISO como puerta de entrada de la Estadística en la empresaEmilio L. Cano
Una norma ISO está reconocida y aceptada internacionalmente. Son desarrolladas por expertos de todo el mundo a través de comités técnicos a los que pertenecen entidades de normalización nacionales como AENOR, que canaliza la participación española en la elaboración de normas. El subcomité AENOR de métodos estadísticos CTN66/SC3 participa en el comité técnico de ISO TC69 ``Applications of statistical methods''. El subcomité CTN66/SC3 participa en el desarrollo y adopción de normas internacionales en estadística, así como su traducción y adopción a nivel nacional como normas UNE-ISO. Algunas de las normas adoptadas como normas UNE-ISO tratan sobre Seis Sigma(serie ISO 13053), gráficos de control (serie ISO 7870), inspección por muestreo (series ISO 2589 e ISO 3951), vocabulario (serie ISO 3534), entre otras. La normalización proporciona beneficios directos a las empresas, y una manera de llevar la Estadística a las empresas es a través de las normas.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
The best of the best: there's a lot of reports around this time of year that showcase the best content over the last 12 months. Co-authored by Christopher Schifando.
First Launched in 2019, this digital wellness collaborative paper aims to have a positive impact on people like us who went through a wake-up call and are trying to make a change in the ultra-connected society we live in by joining forces with thoughtful leaders in the community.
The format is very easy to digest as it brings personal perspectives from top leaders and pioneers in the industry. We carefully selected a diverse and enriching group of people from tech engineers, mindfulness teachers, and entrepreneurs, to therapists, artists, writers, and retreat owners, and asked them to share some tips and inspire the community. Along with their recommendations, this year we launched our #TechSatire series; a parody of the everyday use of technology in our modern society. These pieces of entertainment showcase realistic and socially acceptable situations, which, in reality, are often quite paradoxical. Perhaps, then, tech is not as simple and flawless as how it was sold to us.
---- Download Report FREE----> https://bagby.co/pages/digital-wellness-collaborative-report-2022-2023
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
How to stay relevant in an age of disruption? Crafting scenarios as stories and works of art, rather than scientific analysis will spark true relevance
As a follow up to last year’s popular “SEO Strategies for PR and Social Media” sessions, Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis provides the latest updates in search marketing tactics to support content strategies. From new search engine algorithms and spam policy guidelines, to how to better optimize brand content in all forms, this session will provide tangible examples and takeaways that will benefit every PR and social media pro.
Content Marketing That Wins: Making Brands, Readers AND Google HappyCramer-Krasselt
Remember when a content marketing plan might have consisted of a single blog post a week? With consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day. They’re even using automated content creation and curation platforms to feed the beast and stay at the top of search rankings. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?
During this session, Cramer-Krasselt search, social and content strategists Nick Papagiannis, Steve Radick and Scott Smith offer an integrated perspective and concrete tips to escape this numbers game and instead create high-quality content that reinforces your brand, delivers value to your customers and meets the needs of the mighty search engine.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
The Future of Social CRM - Social Media Week 2011Cramer-Krasselt
Presentation by Killian Schaffer, C-K's CRM Strategy Director for Social Media Week 2011.
Few would disagree that social media platforms are transforming how companies market their products and engage audiences. When you’re in the business of delivering results for your clients, the real value will be found where traditional and social CRM converge. It’s called the Value Trinity – the seamless integration of different forms of consumer intelligence: transaction, relationship and influence.
1. Brand Integration of the Day
A&E Networks “Bates Motel”
Great idea. Promote the new TV series “Bates Motel” with Do Not Disturb
signs in every room at the Hilton during the one week where Do Not
Disturb signs are sure to be used.
Insight
At the Bates Motel, there’s a mystery behind every door, and every guest
has a secret. So the idea that the guests in each room would not want to be
disturbed is lodged in my mind right at the moment when I am deciding I
don’t want to be disturbed.
2013
2. Brand Integration of the Day
Google Playground
Google tapped into the feelings of childhood, and set up and indoor
playground complete with kid snacks like PBJ and root beer floats and
allowed people to demo their new “talking shoe” experiment. A sensor
records movement and gives live feedback to wearer about what the
experience is like to be the shoe.
Insight
People like tech that gives real time feedback. Google is venturing into the
“real life” technology sphere with ideas like this, bringing their authority
in the power of information to life.
2013
3. My Awesome Event of the Day
Panera Cares
Panera Cares CEO spoke about the origins of how Panera decided to make
a difference in the world, creating community cafes and how that act of
generosity made him realize the beautiful human nature that was possible.
C-K’s work for Panera, including the Food Chain Reaction app was
presented and received with oohs and aahs, and reminded everyone that
big brands can do big things
Insight
Conscious capitalism is a good thing. By simply trying to build flexible
business model, built on the hope that people can and will do the right
thing, Panera learned that a company’s resources and competencies can
help enable a risky but purely good idea to come to life.
2013
4. Vibe of the Day
Summary
Two words: Grumpy. Cat. Oh, sure, Al Gore spoke today. And there were
lots of great sessions on all sorts of interesting topics. But some of the
longest lines I saw were the one to get your picture taken with Grumpy
Cat at Mashable House. Even so, by mid-morning there was a social
movement calling to shut the whole thing down (bright lights, stress
aren’t great for a cat) at #freegrumpycat.
Insight
It’s Grumpy Cat’s world and we just live in it, people.
2013
5. My Awesome Event of the Day
How Twitter is changing the way we watch TV.
1 in 3 Tweets is about TV. And 76% of those tweeting about TV do it live. So
while most people time-delay many of their shows, certain programming
is perfect for Twitter. Sports, juicy/cliff-hangers, dramas, reality TV, season
finales and big one-time events.
Insight
One interesting takeaway for me is that Twitter is both the new watercooler
and the world’s largest focus group. It provides instant feedback, for better or
worse, on an episode as it happens, and offers up a sense of how many people are
tuning in and are engaged enough to want to talk about it online. And producers
now have the ability to understand what fans like and want in almost real
time.
2013
6. My Awesome Event of the Day
Tales of US Entrepreneurship: Beyond Silicon Valley
Alexis Ohanian, founder of Reddit, crowdfunded the Internet 2012
Campaign Tour Bus. Along the way, he documented stories of passionate
innovators from Denver, CO to Danville, KY. Somewhat of a two-part
presentation, he shared learnings of what the non-silicon valley world is
up to, as well as his role as advisor behind the fight against SOPA and
PIPA internet privacy acts.
Insight
If you have an idea, pursue it. The act of doing creates many innovative
paths that can lead to greatness. And the internet provides many vehicles
to get your ideas heard. Believe in you’re work and find ways to give back
through charity and local activism.
2013