The document discusses the future of immersive experiences. It notes that digital platforms like Instagram, Snapchat, and others are important for discovery and experience sharing. Immersive experiences should allow exploration and stimulation like an art gallery. They should also be communal spaces that are multi-purpose and encourage conversation. Future experiences will also physically respond to users through haptic stimuli and muscle movement. Overall, immersive experiences should be altruistic and contribute to making the world better.

1. DOM CROCKETT
Design Strategist
@domcrockett
THE FUTURE OF
IMMERSIVE EXPERIENCES

2. Hello!
I’m Dom Crockett.
I’m a brand strategist who practices
design research methods to connect
brands to cultural relevancy.

3. METHODOLOGY

4. THE FUTURE OF IMMERSIVE
EXPERIENCES BEGINS WITH
DIGITAL DISCOVERY
“Instagram boosted its user base 50
percent in nine months last year, to
300 million in December. By contrast,
Twitter’s growth has nearly stalled,
having jumped just 18 percent in a year,
to 302 million.”
-WIRED Magazine
“It’s a 100 percent visual
experience that is more
efficient than TV.”
-Kevin Systrom, Instagram CEO

5. DIGITAL DISCOVERY
“We’ve completely re-
imagined the Explore
page to make discovery
on Instagram immediate
and effortless. The new
Explore now surfaces
trends as they emerge in
real-time, connecting you
to events and conversations
both near you and around
the globe. “
- Instagram

6. DIGITAL DISCOVERY
“What makes Snapchat so popular and
compelling? To me, it’s the urgency.
When someone messages you a photo or
video, you only get to look at it once for
a maximum of 10 seconds. This scarcity
creates an almost forced attention that
isn’t found on other social networks like
Facebook and Twitter.”
- Luminnsight

7. DIGITAL DISCOVERY
For immersive experiences, how it looks
it’s just as important as how it functions.
Digital platforms such as Instagram,
Snapchat, Meerkat and Periscope are
informative agents and are the basis for
consumer discernment.

8. THE FUTURE OF IMMERSIVE
EXPERIENCES IS
ART GALLERY THINKING
Seon Ghi Bahk

9. ART GALLERY THINKING
Galleries are a place for wonder, exploration and
stimulation. Future immersive experiences will offer
dedicated time and space to absorb and question one’s
surroundings and to be exposed to new juxtapositions.
LEFT: Apartment by The Line
RIGHT: Dover Street Market

10. DELQA
THE FUTURE OF IMMERSIVE
EXPERIENCES IS COMMUNAL
Saturdays Surf NYC

11. The PrincipalsNike : 45 Grand
COMMUNAL
One could argue, an upside of the rising real estate
costs is that branded experiences are becoming
increasingly multi-purpose. Spaces speaking to the
context of their customers allow for increased leisure,
conversation and growth.

12. THE FUTURE OF IMMERSIVE
EXPERIENCES ARE
PHYSICALLY RESPONSIVE
DELQA

13. PHYSICALLY RESPONSIVE
In the future, experiences will communicate with us
not only through sight and sound but through haptic
stimuli. Brute force can modify sound [left] and muscle
movement can illicit structural response [below].
The Principals

14. THE FUTURE OF IMMERSIVE
EXPERIENCES IS ALTRUISTIC
Art Build

15. Immersive experiences are both structure
and service. Future stakeholders of these
spaces want to feel their involvement and/
or sharing of it’s existence is contributing
to a better trajectory for the world.
ALTRUISM

16. Obsucra Digital

17. TL:DR
Put yourself in your customers shoes, provide them with an experience that allows
them to explore and become their better selves and make it easy for them to share
with their community thus making it better as well.
1. Hire a photographer and have a clear digital strategy. Think about the experience
through the lens of social media.
2. Make the space multi dimensional, push people to seek, find and explore.
3. Have the experience respond to the environment. Consider how the space will
scale with the needs of your visitors.
4. Make it so your demographic would want to meet up, hang out and impress out
of towner’s there.
5. Challenge your space to have a positive social impact.
1.
easy for them to capture these moments and to share with their
community thus making it better as well.