The document presents concepts for Syncera's virtual exhibit at the 2016 AAOS conference. Concept A features an interactive experience that personalizes to individual attendees' interests. It uses large audiovisual and illuminated graphics to draw people in. Upon approaching, attendees can explore interactive experiences at various stations in any order. The experience spans multiple screens and formats. Overall, Concept A creates an engaging experience through personalized stories and flexible, station-based interactions within a high-tech but approachable space.

1. 12.11.15
ANCHORED IN TODAY: PROJECTED INTO THE FUTURE
2016 AAOS Syncera Virtual Exhibit Concepts & Digital Review

2. Your dream Exhibit Options of the future:

3. Sincerely,
SYNCERA.
MEDICAL MOOD OF THE FUTURE
Austere. Lean. Muscular. Focused.

4. Dream Option a

5. The Story of Syncera articulated in Concept A is one that adjusts to the individual interests
of attendees, yielding a highly memorable and personalized experience.
From a distance, attendees will hone in on the Fabric ID Structure, a elliptical sweep of brand imagery acting as a
beacon to draw them into view. Large scale audio visual and illuminated graphics extend the messaging opportunity to
the aisles to capture the interests of passersby. Upon approaching, a synergy of pleasing forms outfitted prominently
with stunning multi-sensory journeys awaits. Visualized in 3D as a branded architectural venue for engagement, the sleek
lines of clean white interact in layers inspired by the flows of processes whose stories will unfold inside. Large and small
format interactive experiences beckon, visible from within, enabling attendees to approach at the level that suits them,
initiating the first intuitive aspect of a personalized outreach.
A flat screen array depicting an interactive medical context, such as an Operating Room - with the potential ability to
respond to touch or gestures - spans the monitor array, allowing a grand-scale study of applicable products, or subdividing
into three centers for further exploration of narratives tailored to individual user-group profiles. The large format and
prominent location combine to create a spectacle of interactive expression rich with information.
The Interactive Hub serves as a focal point- a trio of touch-sensitive displays dovetails with physical product, offering
opportunities to explore on a more individual basis. Radiating from the Hub, the horizontal surface of the touch-activated
Collaboration Station serves as a gathering space for impromptu presentations, meeting check-in, and remote control of
the Main Interactive Display.
A Casual Seating Area fit with an iPad enables booth staff to get shoulder to shoulder with attendees in an informal
setting, or allows attendees waiting for their meeting to delve into their relevant stories at their own pace. The Meeting
space itself can then follow up with a collaborative touch responsive table or vertical panel.
Overall, Concept A invites attendees from various user groups to explore deeper personalized stories embedded in
eye-stopping epics within a station-based and flexible environment that is both visually interesting and spatially efficient,
amid architecture that is high-tech and dynamic, but intriguing and approachable.
Syncera: Concept A | Concept Statement
Key Features: Extroverted presentations showcase AV and interactive activations from within and on the exterior, for maximum visual punch. Content reviews the contexts in which Syncera’s offerings
are applied in overarching terms, down to individual user profiles, in flexible, station-based single- or multi-user platforms in a selection of sizes and formats. Station-based, non-sequential contact
points present layers of personalized experiences, from the mode and scale of interaction, to the degree of activity, level of collaboration, to the content itself- allowing users representative of the
various target groups to delve as deeply as desired into the many ways in which Syncera’s offerings affect them directly in the context of their daily lives.
– Chris Schowalter, Senior Designer

6. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.18 Overall View of 20 x 30’ Island

7. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.19 20 x 30’ Island Features
VIDEO WALL WITH INTEACTIVE
INTERFACES FOR MULTIPLE USERS
iAV/TECH ROOM
FABRIC ID SIGN
CHECK-IN/COLLABORATION STATION
WITH RESPONSIVE SURFACE
INTERACTIVE HUB WITH TOUCHSCREEN
STATIONS AND PRODUCT SHOWCASE

8. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.20 20 x 30’ Island: Features
RESPONSIVE SURFACE MEETING
TABLE WITH FLATSCREEN
IICASUAL RESEARCH STATION/
WAITING AREA WITH IPAD/
TOUCHSCREEN

9. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.21 Corner Tower with Touchscreen Video Wall and Loop

10. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.22 Casual Research Station and Enclosed Private Meeting Room
(Windows Shown Clear for Visibility Inside)

11. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.23 Lightbox Mural and Tech Room Access

12. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.24 Main Approach

13. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.25 Interactive Hub: Overview
VIDEO WALL WITH
INTERACTIVE INTERFACES
FOR MULTIPLE USERS
CHECK-IN/COLLABORATION STATION
WITH RESPONSIVE SURFACE
TOUCHSCREEN STATIONS
PRODUCT SHOWCASE
CASUAL RESEARCH STATION/WAITING
AREA WITH IPAD/TOUCHSCREEN

14. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.26 20 x 30’ Plan View

15. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.27 Plan View and location at AAOS

16. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.28 Private Meeting Room with Responsive Surface Table and Flatscreen

17. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.29 10 x 20’

18. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.30 10 x 20’ - Alternate Configuration

19. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.31 10 x 20’ - Alternate Configuration

20. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.32 10 x 10’

21. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.33 10 x 10’ - Alternate Configuration

22. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.34 10 x 10’ - Alternate Configuration

23. THESE ORIGINAL DESIGNS AND CONCEPTS ARE THE SOLE PROPERTY OF DISPLAYWORKS & MILLENNIUM COMMUNICATIONS GROUP.
ANY REPRODUCTION OR USE WITHOUT THE EXPRESS PERMISSION OF DISPLAYWORKS IS PROHIBITED.54
INTERACTIVE 10 X 10 20 X 20 PERIPHERALS OR
INITIATIVE SCREEN OR DEVICE SCREEN OR DEVICE VR CONNCECTIONS
SynceraVirtual Presenter For both we can use a
Touch ScreenApplication Single screen experience Multi Screen experience N/A Kinect System,for 10 X 10
SynceraVR station: Can be ported to a Can be ported to a Yes,Either Oculus We can adapt this a Kinect system
The 3DVirtual Operating Room touch screen (single) touch screen (multiple) or PortableVR as a 2.0 for screens
Re-purpose video for Re-purpose video for Yes,Either Oculus
Syncera:VideoVRTour flat touch screen exp flat touch screen exp or PortableVR
Syncera Lead Gen + System
with Savings Calculator Yes Yes N/A Can be a web and ipad experience
Syncera: Day in the Life
Interactive Experience No Yes Yes For 10 X10 we can adapt to tablets
Exhibit Interactive Matrix
Showcasing the Digital Component

24. Thank You!