The document summarizes the Memphis 3.0 Comprehensive Plan, which provides a framework to guide future growth, investment, and planning in Memphis. The plan was created through an extensive community engagement process involving over 15,000 participants. It defines "anchors" as mixed-use areas to focus growth and defines 10 street types to classify streets at different levels. The plan also outlines goals and actions around land use, connectivity, and opportunities to make Memphis a more sustainable, equitable and livable city in the coming decades.

1. Anchoring Complete Streets in Memphis 3.0
2019 TN Bike Walk Summit
John Paul Shaffer, AICP
May 10, 2019

2. Memphis 3.0 Comprehensive Plan
» Framework for future growth, investment, and planning
» Land use plan to guide land use decisions (pursuant to TCA and
legal basis definition)
» Guides decisions related to streets, transportation, and transit
» Vision for the City’s future: guides investment in infrastructure and
civic spaces; guides public investments and incentives in housing,
neighborhoods, and job centers

3. If we continue on trend…
» Modest forecasted growth over the
next 20 years, primarily focused in a
“cone” (Source: RCLCo)
» Areas attracting new
growth/investment located in places
with good access to jobs (Source:
Strategic Economics)
» Retail supply is oversaturated by a
factor of nearly 4 times the national
average. (Source: Strategic Economics)
Why plan?

4. Involved and funded community and citywide
outreach partners
• The Heights CDC
• Hillcrest Heights
• Klondike Smokey
City CDC
• VECA
• New Chicago
Community
Partnership
• Uptown CA
• Frayser CDC
• Rangeline CDC
• University of
Memphis
• The Works
• Knowledge Quest
• The Stone
• Soulsville NA
• Mallory Heights CDC
• Alcy Ball CDC
• MMDC
• Midtown Memphis
Development Corp
• Center for
Transforming
Communities
• Red Zone
• The Juice Orange
Mound
• Kingdom Community
Builders
• GWERC
• University District
Development Corp
• Westwood PTA
• Mt Vernon Church
• Westwood
Neighborhood
Association
• Girls 24
• Power Center CDC
• GWERC
• Burlington
Neighborhood
Association
• Raleigh CDC
• MIFA
• Boys and Girls Club
• Agape
• Bridges
• Memphis Urban
League
• New Memphis
Institute
• Community Alliance
for the Homeless
• Streets Ministries
• Memphis Center for
Independent Living
• Latino Memphis
• Neighborhood
Christian Centers
• Leadership
Memphis
• Volunteer Memphis

5. Over 15,000 participants
» Public meetings and town halls
» Public design meetings
» Neighborhood tours
» Community events
» Tables and booths at events
» Surveys
» Artist engagement
» Community-based organization engagement
» Social service organization engagement
» Meetings with stakeholder groups
» And more…

6. IN OUR THIRD CENTURY, MEMPHIS WILL
BUILD UP, NOT OUT.
Memphis will be a city that anchors growth
on strengths of the core and neighborhoods;
a city of greater connectivity and access;
a city of opportunity for all.

7. Memphis 3.0 is organized
around three plan elements
Goals and objectives of the
plan will be associated with
Land, Connectivity, and
Opportunity as the guiding
implementation framework
Land
Connectivity
Opportunity
Complete, Cohesive
Communities
Vibrant Civic
Spaces
Sustainable and
Resilient
Communities
High Performing
Infrastructure
Connected Corridors
and Communities
Equitable
Opportunities
Prosperous and
Affordable
Communities
Engaged
Communities

8. An ANCHOR is a collection of places that provide a mix of uses –
residential, commercial, employment, or institutional.
Focusing on Anchors – p44 -61
Jackson & Belvedere Anchor

9. Memphis 3.0 defines land
use around these place
types and recommend
growth around a concept of
community anchors.
An ANCHOR is a collection of places
that provide a mix of uses –
residential, commercial, employment,
or institutional.
Places in Memphis

10. Anchor Map
An ANCHOR is a collection of
places that provide a mix of uses
– residential, commercial,
employment, or institutional.
Anchors are:
• Significant activity centers
• Areas to focus density and
redevelopment
• Walkable
• Transit-oriented or transit-
supportive

11. Memphis 3.0 defines
how to prioritize anchors,
what type of investment
is appropriate, and
appropriate building form
and characteristics.
Anchors Strategy & Degree of Change – p62-71
Nurture
Slow growth markets,
supported by public and
philanthropic investments
Accelerate
Markets with high or
increasing potential,
supported by a blend of
investments
Sustain
Stable markets,
supported primarily
by private
investments

12. Accelerate
Nurture
Sustain
Degree of Change, Anchor Map - Pp 62-71

13. Future Land Use Planning
Map

14. Citywide Land Use
• 22 land use categories
• Provides description
• Illustration
• Goal of the use
• “Form and Location
Characteristics” for each use
Land Use Categories-
Pp 72 - 120

15. Transit
Vision

16. Memphis 3.0 is organized
around three plan elements
Goals and objectives of the
plan will be associated with
Land, Connectivity, and
Opportunity as the guiding
implementation framework
Land
Connectivity
Opportunity
Complete, Cohesive
Communities
Vibrant Civic
Spaces
Sustainable and
Resilient
Communities
High Performing
Infrastructure
Connected Corridors
and Communities
Equitable
Opportunities
Prosperous and
Affordable
Communities
Engaged
Communities

17. Actions
Investments

18. Investments
• Public improvements such as:
• Streetscape, walkability, and
transit improvements;
• Wayfinding signage & gateway
markers;
• Sewer & stormwater solutions;
• Public wifi, and civic spaces such
as parks and greenways
• $2M recurring city funding in
budget process now
• Seeking private funding to
supplement
• Rely on Small Area Plans to set
priorities and projects

22. Street Type Classification and Future Land Use
Street types classification for the Memphis 3.0 Comprehensive Plan
began with a review of the street classifications in the existing
Memphis Roadway Regulatory Plan with the goal of showing that a
more nuanced menu of street types is possible and could fit into the
role of Thoroughfare, Connector, and Neighborhood Streets. Based on
a process of reviewing the existing streets in the City of Memphis, 10
street types were generated for the purposes of the Comprehensive
Plan. The goal was to classify streets at a comprehensive planning level
by showing more than only three street types, but not the multiple
street types as shown in the Complete Streets Project Delivery Manual
(CSPDM). Detailed designs and typical sections from the CSPDM can be
derived from these 10 street types.

23. Memphis 3.0
Complete Streets Working
Group, Session #1
Stephen Edwards,
City of Memphis Division
of Engineering
John Paul Shaffer,
BLDG Memphis

24. Getting to Complete Streets
• ‘Soft’ approach to Complete
Streets
• Challenges to Complete Streets
• Design
• Funding
• Jurisdiction
• Politics
• “The Process”
• Public Support
• Mid-South Complete Streets
Coalition
• Mayor’s Executive Order
• Project Delivery Manual
• Mid-South Regional Greenprint
• Livable Memphis
• Policy Development Team
• Active Transportation Alliance

25. Complete Streets Objectives
• Safety
• Accessibility, Mobility, & Connectivity
• Context
• Livability
• Environmental Quality
• Visual Excellence
• Economic Growth & Fiscal Responsibility
• Human Health
• Shared Benefits
• Effective Public Input

26. Design Toolbox: Order of Considerations

27. Complete Streets Manual Chapters
1. Basis: Complete Design
Processes & Policies
2. Toolbox: Designing a
Complete Street
3. Geometrics: Components for
Assembling Complete
Streets
4. Amenities: Components for
Populating Complete Streets
5. Processes: Implementing the
Complete Streets Network

28. Key Manual Components

29. The Project Delivery Manual
• Design Toolbox
• Cross Sections
• Geometrics
• Amenities
• Project Delivery Workbook
• Agency Roles & Responsibilities
• Public Engagement

30. Design Toolbox: Context & Typology
• Case by Case Analysis
• Regulatory Plan

31. Design Toolbox: Cross Sections & Context

32. Design Toolbox: Cross Sections & Context

33. The Project Delivery Workbook
Workbook
Objectives
• Establish a Routine
Process
• Bolster Internal &
External
Communications
• Document Decision
Making Process

34. 3.0 Street Type Classification and Future Land Use
Street types classification for the Memphis 3.0 Comprehensive Plan
began with a review of the street classifications in the existing
Memphis Roadway Regulatory Plan with the goal of showing that a
more nuanced menu of street types is possible and could fit into the
role of Thoroughfare, Connector, and Neighborhood Streets. Based on
a process of reviewing the existing streets in the City of Memphis, 10
street types were generated for the purposes of the Comprehensive
Plan. The goal was to classify streets at a comprehensive planning level
by showing more than only three street types, but not the multiple
street types as shown in the Complete Streets Project Delivery Manual
(CSPDM). Detailed designs and typical sections from the CSPDM can be
derived from these 10 street types.

45. Transit
Vision

46. Transit
Vision

47. Transit
Vision

51. • Combine the design and policy
elements from the Complete Streets
Project Delivery Manual and
Roadway Regulatory Plan with the
Comprehensive Plan's street
typology to develop into a new
streets plan.
• Promote human-scaled streets and
streetscapes that accommodate
pedestrians, bicycles, transit, and
automobiles in areas of higher
density.
• Explore tactical urbanism pilot
projects in key anchors that can
become more permanent
improvements over time.

52. • Adopt a comprehensive Vision Zero
goal and action plan to eliminate
traffic fatalities and increase safe,
healthy, and equitable mobility for
all.
• Prioritize pedestrian and bicycle
improvements within anchors and
anchor neighborhoods, starting with
accelerate anchors.
• Invest in safety infrastructure
upgrades along freight corridors
particularly where community
streets intersect.

53. • Ensure investments and
decisionmaking foster a holistic
transportation network for all users,
regardless of age, ability, or mode of
transportation.
• Prioritize transit, shared mobility,
and environmental sustainability in
deployment of autonomous
transportation.
• Adopt and fund a comprehensive
Vision Zero goal and action plan to
eliminate traffic fatalities and
increase safe, healthy, and equitable
mobility for all.

54. • Prioritize transportation
investments that connect
neighborhoods to greenways and
trails.
• Create dedicated funding sources
for public infrastructure such as
accessible sidewalks, crosswalks,
traffic calming measures, and bike
lane improvements.

55. • Implement and fund the recommended
network from the Transit Vision study
to achieve ridership and frequency
goals in the short term to better
connect workers and students to jobs
and education.
• Secure a dedicated funding source for
effective, convenient, and frequent
transit service. 6.1.13 Implement
transportation demand management
(TDM) strategies in key employment
districts, such as transportation
management associations (TMAs) and
employer-assisted transit passes.
• Coordinate public placemaking,
infrastructure investments, incentives,
and other resources, prioritizing
Citywide Anchors.

56. Discussion & thanks!
John Paul Shaffer, AICP
johnpaul@bldgmemphis.org