What is Vision Zero? Grassroots Traffic Safety Campaign

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This document discusses starting a grassroots traffic safety campaign in Knoxville, TN based on the Vision Zero approach. It notes there are over 1,000 roadway deaths in TN each year, with one or more in Knox County weekly and 9 bike/ped injuries monthly. Vision Zero campaigns in other cities like New York, Seattle, Boston, and San Francisco saw significant decreases in traffic deaths and injuries through political commitment, data-driven plans, road design changes, and community engagement. The document advocates for Knoxville to form a steering committee and action plan to implement Vision Zero principles to prevent traffic deaths and injuries through systematic, equitable solutions that prioritize human life over speed limits.

Presentations & Public Speaking

• Over 1,000 Roadway Deaths in TN perYear
• One or More Knox Co Traffic Deaths per Week
• 9 Bike/Ped Injuries or Deaths per Month
• Children/Elderly

Deaths and serious injuries preventable
Vision Zero provides systematic approach
Vision Zero data-driven
Vision Zero inclusive
1
2
3
4

New York City
28% Decrease
Traffic Deaths
45% Decrease
Bike/Ped Deaths
Seattle
25% Decrease
Traffic Deaths
30% Decrease
Injuries
Priority Corridor
Boston
30% Decrease
Traffic Deaths
10% Decrease
Bike/Ped Injuries
San Francisco
41% Decrease
Traffic Deaths
34% Decrease
Ped Deaths

Political Commitment
Action Plan
Equity and Engagement
Roadway Design and Speed
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Highest Elected Official
• Local Policy & Objectives
• Identify Champions
• Steering Committee
• Letter stating imperative, values, initial steps

• Traffic Deaths & Injuries Preventable
• Human Life & Health Priority
• Human Error Inevitable
• Focus Systems-Level
• Design Speed Protect Human Life

• Steering Committee
• Timeframe
• Data-Driven

• Sustained action requires collaboration
• Focus investment high need areas
• Fair and transparent solutions
• Protect our most vulnerable citizens

• Policies
• Designs
• Messaging
• Enforcement

• Walk Bike Nashville
• BLDG Memphis
• What are we doing in Knoxville?
Executive Order Impossible Crossings Report Political Platform
PoliticalWill + Staff Capacity + Public Support = Approach
Comprehensive Plan Safety Action Plan Medical Collaborative

• Find More Information:
Vision Zero Network
Road to Zero Coalition
Towards Zero Deaths
• Start a Campaign in your Community
• Support localVision Zero Campaigns
https://www.bwknox.org/vision_zero

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