Analysing
 Double
  Page
 Spreads
target audience
          kerrang - rock magazine

band on double
 page spread -
  young guns
language




                                    “oh, you were those
                                       fucking guys”
   rock lifestyle, rough
                           ...where peers might piss
                                  and moan...
...working class lad...
                                Swearing relates to
  casual, chatty tone to     young, rebellious audience
          article
colour




  black + white                         black + white image with
image with as i did                        no colour on text
 b+w front cover                           simple and nothing
                                       catches eye straight away
   mite follow                           so look at whole page
through this idea
 through to mine
   as effective


              This logo is used on all
             the pages of “new stars”
               This colour followed Both have the turquoise
                      through           accent colour
text
                               body text in quite
                            average sans serif font
                             and black on white so
                                 easy to read
 uses a lot of capitals
     to stand out
quite rounded font/not
just normal block font
        grungy



  pull quote also in
capitals to stand out




   drop caps in rounded                  kerrang written in same way as
  font like other capital                          masthead
       text/grungy                              almost like logo
                                         wanted to do same with my title
layout
                       main image taking up two thirds of
                                      page
                      shows that audience likes looking at
                        pictures more than reading the
                          articles - younger audience


band members
  eyes all in
 line. reader
   will look
across all of
 their faces




  text very small
(compared to image)
not first thing you
      look at
how is band
  presented




 casual,
 relaxed                                      friendly, fun
                                             joking around
not posing
             maybe not average stereotype
                      of rock band
               black and white also quite
             different to colourful images
                on other pages so by not
                being colourful actually
                       stands out
style of dps +                     Grays and blacks in
 front cover                        both double page
                                   spread as b+w and
                                  monochrome clothing
                                     on front cover




        bold capitals in grunge
            font repeated
         throughout magazine
target audience
         the source - hip hop magazine


artist on double
  page spread -
     p diddy
language


                                      formal,
                                 proper language
                              (“by most accounts...
                            it’s fairly inaccurate...”

                            not what you would
                            expect from hip hop
                                 magazine
                            would expect more
                                   slang

      repetition
(“he went from...to....”)

 easy to read + adds
inspirational tone to
       article
colour
                             black + white
                           image with as i did
                            b+w front cover
                              mite follow
                           through this idea
                            through to mine
only colour on page red
                              as effective
  stands out as bright
 “art” standing out the
 most/shows the formal
style of article as what
 some people might not
  consider art (hip hop)                                            black + white image
                                                                      formal looking/
                                                                          serious
                           overlapping in red also in other
                                  pages of magazine

                                                               overlap of lettering in
                                                                    “art forms”
                                                               stands out and makes
                                                              reader have to work out
                                                                what it says slightly
text

                                    body text in quite
                                 average sans serif font
                                  and black on white so
                                      easy to read
 “art” in serif font and
  “forms” in sans serif
making art stand out as
   different to rest of
           text




        The red serif                                 Artist name written in gothic font
                                                      associated with hip hop - matching
     font is continued                                              genre
     in other parts of                                  also writing and photography
       the magazine,                                     credits written in this font
        mainly titles

                            drop caps in rounded
                           font like other capital
                                text/grungy
layout
                      main image taking up half of double
                      page spread and only text and white
                               space on other half
                       very simple and clean with the main
                      body text in the middle third on the
                                 right hand page


  Artist eye
 line looking
 over to next
    page so
 readers eyes
 draw across




artists eyes in the
middle of the image
how is the artist
   presented


   posing,
 leaning to             very clean cut with
look relaxed            black suit + tie and
  but also                  white shirt
                           neatly shaven
maybe deep in
  thought




 very editorial look,
       serious
not average look for
    hip hop artist
style of dps +                     very similar in look
                                  both black and white
 front cover                       image with some red
                                          text.
                                 also pose quite similar
                                 with eyes looking away
                                 and general smart look
                                         similar.




        serif font used at top
        in both and masthead
         more rounded sans
        serif font used in dps
Anaylsing Dp Spreads

Anaylsing Dp Spreads

  • 1.
    Analysing Double Page Spreads
  • 2.
    target audience kerrang - rock magazine band on double page spread - young guns
  • 3.
    language “oh, you were those fucking guys” rock lifestyle, rough ...where peers might piss and moan... ...working class lad... Swearing relates to casual, chatty tone to young, rebellious audience article
  • 4.
    colour black+ white black + white image with image with as i did no colour on text b+w front cover simple and nothing catches eye straight away mite follow so look at whole page through this idea through to mine as effective This logo is used on all the pages of “new stars” This colour followed Both have the turquoise through accent colour
  • 5.
    text body text in quite average sans serif font and black on white so easy to read uses a lot of capitals to stand out quite rounded font/not just normal block font grungy pull quote also in capitals to stand out drop caps in rounded kerrang written in same way as font like other capital masthead text/grungy almost like logo wanted to do same with my title
  • 6.
    layout main image taking up two thirds of page shows that audience likes looking at pictures more than reading the articles - younger audience band members eyes all in line. reader will look across all of their faces text very small (compared to image) not first thing you look at
  • 7.
    how is band presented casual, relaxed friendly, fun joking around not posing maybe not average stereotype of rock band black and white also quite different to colourful images on other pages so by not being colourful actually stands out
  • 8.
    style of dps+ Grays and blacks in front cover both double page spread as b+w and monochrome clothing on front cover bold capitals in grunge font repeated throughout magazine
  • 11.
    target audience the source - hip hop magazine artist on double page spread - p diddy
  • 12.
    language formal, proper language (“by most accounts... it’s fairly inaccurate...” not what you would expect from hip hop magazine would expect more slang repetition (“he went from...to....”) easy to read + adds inspirational tone to article
  • 13.
    colour black + white image with as i did b+w front cover mite follow through this idea through to mine only colour on page red as effective stands out as bright “art” standing out the most/shows the formal style of article as what some people might not consider art (hip hop) black + white image formal looking/ serious overlapping in red also in other pages of magazine overlap of lettering in “art forms” stands out and makes reader have to work out what it says slightly
  • 14.
    text body text in quite average sans serif font and black on white so easy to read “art” in serif font and “forms” in sans serif making art stand out as different to rest of text The red serif Artist name written in gothic font associated with hip hop - matching font is continued genre in other parts of also writing and photography the magazine, credits written in this font mainly titles drop caps in rounded font like other capital text/grungy
  • 15.
    layout main image taking up half of double page spread and only text and white space on other half very simple and clean with the main body text in the middle third on the right hand page Artist eye line looking over to next page so readers eyes draw across artists eyes in the middle of the image
  • 16.
    how is theartist presented posing, leaning to very clean cut with look relaxed black suit + tie and but also white shirt neatly shaven maybe deep in thought very editorial look, serious not average look for hip hop artist
  • 17.
    style of dps+ very similar in look both black and white front cover image with some red text. also pose quite similar with eyes looking away and general smart look similar. serif font used at top in both and masthead more rounded sans serif font used in dps