Aaron Long's presentation at the 2007 Tendenci User Conference focused on optimizing sales funnels by understanding inbound traffic and page usage metrics. The data revealed a total of 44,904 distinct visits to the site, with an average visit lasting over 6 minutes and notable engagement with distinct web pages. Key recommendations include measuring traffic effectiveness through visits, analyzing search keywords, and monitoring user interactions to improve transaction rates.

1. Reporting For Your Tendenci Web Site Sales Funnel Optimization Aaron Long Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007

2. Understanding Your Sales Funnel Understand Inbound Traffic Decipher Page Usage Measure The Right Transactions

3. Inbound Traffic

4. Deepmetrix Hits = Pretty Inflated Statistics

5. Deepmetrix Visits = 44,904 Real People

6. Deepmetrix Page Views = Real Content Viewed

7. Page Summary A total of 44,904 distinct visits were made to the site. The average visit lasted 6 Minutes and 3 Seconds. 833 distinct web pages were viewed a total of 170,250 times. The average visit contained 3.79 page views.

8. What does it mean? Inbound Traffic for Search Effectiveness Should Be Measured in Visits

9. 1316 Unique Phrases Referrals from 529 total domains. Lots of Content = Lots of Visitors

10. Single Keyword Analysis for “membership” 75 from Google 11 From Yahoo 7 from AOL 2 from MSN 95 referrals for one term from four search engines.

11. Inbound Traffic Measure Effectiveness of Inbound Traffic in Visits Many Phrases Many Links More Content is Equivalent to More Traffic

12. Decipher Page Usage

13. Google Analytics It IS Possible to See What People Do

14. Events and Page Usage Events are Business Critical Metrics

15. Events Summary According to your visitors, your website is about:

16. Contextual Page Summaries

17. Realistic Results

18. Measure What is Really Important

19. Real People What Do They Want?

20. Measure What is Really Important

21. Color Coded Filterable Event Analytics

22. Understanding Your Sales Funnel Measure your inbound traffic in Visits and track referrals What do people do on your site? Measure transactions and focus on how to increase them

23. Thank you! Aaron Long [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com