[Client] successfully increased web traffic and began using analytics in June 2010, revealing that 34% of their 800,000 annual visits come from potential prospects. They identified various visitor segments and implemented a contact form, achieving a baseline conversion rate of 0.62%. Moving forward, [Client] aims to use data analysis and incremental testing to enhance visitor retention and streamline communication for prospects.

1. Agile MarketingBook of SwaggerClient developed an amazing stream of visitors to their Web site. Providers came, members visited and hopeful job seekers settled onto the Web site like bees to honey…Only, we didn’t know it.

2. Learning About Our VisitorsIn early 2010, we had little idea how many visitors frequented [client]. But all that changed in June 2010. With the introduction of a new Web site, analytics were introduced and between X of 2010 and X of 2011 [client] had 540,787 Web VisitsDips represent weekend traffic

3. Fine Tuning Web AnalyticsWhat We KnewAudience 1 were going off to the Provider Portal

4. Audience 2 were visiting the Member Services area

5. Audience 3 were clicking away to the careers applicationAnalytics Told UsAudience 1 make up just 60% of the site’s visits.

6. Audience 2 make up some 6% of visits.

7. Audience 3 make up less than 10% of the site’s visits.