The document analyzes the marketing environment by outlining the five key factors that affect marketing strategy: 1) customers, 2) the company, 3) competitors, 4) corporate partners, and 5) the macroenvironment. It describes the components of the immediate environment, including the company, consumers, competitors, and corporate partners. It then discusses the six factors of the macroenvironment: culture, demographics, social issues, technological advances, the economic situation, and the political/regulatory environment.