Customer 360 is a tool used by marketers to understand their customers end to end journey starting from the initial stage of awareness till the end stage of loyalty. A customer 360 program collects customer data form multiple sources and analysis different touch points of the customer. An organization performs a customer 360 check to understand their customers and make changes in their marketing strategies in order to increases the overall customer engagement and experience. This presentation is helpful for marketing managers and organizations with an objective to understand their customer by collecting data from multiple sources, analyze the data and develop multiple marketing strategies in order to increase their customer delight and improve the customer engagement with an objective of boosting the organization revenues. Initially this presentation highlights the need of customer 360 program within the organization by understanding multiple problems such as low conversion rate, low retention rate and poor sales of the organization. Once the problem is identified the current situation of the organization is analyzed, this is done by understanding the customer interaction history with the organization, the customer acquisition cost, the flow of organizations products and services, the marketing campaigns carried out by the company, the data collected through the CRM systems etc. Once all the data is collected it is analyzed in comparison with the customer journey of the organization. The multiple steps of the customer journey can be awareness, acquisition, conversion, retention and loyalty. After carefully studying the customer data multiple strategies to improve the customer experience are analyzed, these can be identifying the customer demographic, Defining the ideal customer profile, analyzing he customer psycho graphic data and understanding the customer behavioral data. After the initial analyses multiple new marketing strategies are devised to improve the customer experience in general. These strategies can be new segmentation strategy, the positioning strategy of the organization, deciding upon the communication channels, designing a new brand launch process and developing a strategic messaging map. Once all the strategies are developed, sale forecasting is done in order to understand the impact of these strategies on the organization. The customer value life cycle is also forecasting in comparison to the cost of customer acquisition. A training plan for the sales and marketing team is developed and multiple risk associated to eh entire process is analyzed, and a mitigation plan is developed for the same. In the end multiple customer cases are studied to understand the true impact of customer 360 and the performance of the entire is tracked with the help if KPIs or key performance indicators. https://bit.ly/2YQDfUK
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Totango's 3rd Annual SaaS Metrics Survey Report: The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
Presenting this set of slides with name - Online Marketing Powerpoint Presentation Slides. Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty one slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Online Marketing Powerpoint Presentation Slides complete deck.
Totango's 3rd Annual SaaS Metrics Survey Report: The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
Analyse the human behavior trend to increase the effectiveness of products and services for the consumers. Use professionally designed content-ready Customer Insight PowerPoint Presentation Slides for the better understanding of consumer buying behavior to increase sales. Collect the required information about the customers to acquire, develop and retain customers. Incorporate ready-made customer insight PPT presentation slideshow to comprehend the customer’s choice for their favourite brand, their mindsets, motivations, moods, desires, aspirations, etc. This deck comprises of templates such as research methodology, consumer insight assumptions, need for consumer insights, key statistics, data collection and processing, consumer insight capabilities, consumer insight components, consumer insight characteristics, consumer insight key elements, YouTube analytics, google audience retention tool, google trends, google analytics, consumer insight maturity matrix, consumer engagement principles, etc. These templates are editable. Change color, text, icon, and font size as per your need. Add or remove content, if needed. Get access to the ready-made customer insight PowerPoint templates to connect the interests of the consumer with features of the brand. Advise folks on how to decide correctly with our Customer Insight Powerpoint Presentation Slides. Be able to guide the injudicious.
• 3. We’ll cover...1 The metrics we like to track...2 The metrics we NEED to track3 Q&A
• 4. WHY DO METRICSMatter?
• 5. They tell us if we’re succeeding
• 6. Great metrics help us work on the right projects
• 7. THE METRICS WE LIKEToo Much
• 8. Total users
• 9. Pageviews and visitors
• 10. Vanity metrics are a distraction
• 11. We need metrics that track our business
• 12. Metric #1 MONTHLY RECURRING Revenue
• 13. What is monthly recurring revenue (MRR)?
• 14. SaaS depends heavily on recurring revenue All your costs are up front. And it takes a long time to turn a profit on a customer.
• 15. MRR best practices
• 16. Metric #2 USER AND REVENUE Churn
• 17. Churn is the percentage of people that bail
• 18. High churn = pain, low churn = win
• 19. Churn starts low but grows quickly If customer growth is constant, churn will eventually match it. You’ll stop growing.
• 20. 100 new customers per month at 10% churn 800 600 Customers 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar
• 21. High churn = improve your product
• 22. Once you have control of churn... To keep growing, you’ll need to acquire customers faster every month.
• 23. Churn best practices
• 24. Metric #3 AVERAGE REVENUE PER Customer
• 25. Average revenue per customer
• 26. Up-sells and cross-sells are the key
• 27. Up-selling = get them on a higher plan
• 28. Cross-selling = sell more stuff
• 29. Average revenue best practices
• 30. Metric #4 LIFETIME Value
• 31. There are many different ways to calculate LTV LTV combines current revenue with churn to predict how much you’ll earn in the future.
• 32. Different from average revenue per customer?
• 33. LTV best practices
• 34. Metric #5 COST PER Acquisition
• 35. What’s the cost to acquire a new customer?
• 36. The importance of CPA
• 37. Get CPA for each marketing campaign
• 38. CPA best practices
• 39. Metric #6 THE SIGNUP Funnel
• 40. Track each step to becoming a customer
• 41. Don’t forget to track activation Activation = Someone uses a core part of your product for the first time
• 42. Funnel best practices
• 43. CAN WE TRACK THESE IN Analytics?
• 44. Google Analytics can’t track any of this.
• 45. You need to connect revenue to customers.
• 46. A customer analytics revenue report
• 47. We can also segment by traffic source
• 48. Where do we get customer analytics?
• 49. Two metrics you’ll need to pull by hand (for now)
• 50. KISSmetrics will track these metrics for you
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday
If you want to build a world-class email marketing program, you’ll need to know how you measure up when it comes to opens, clicks, engagement and list churn – and how you can improve performance in areas that are falling short.
Join Jay Jhun, Account Director at IBM as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” a performance analysis of emails sent by nearly 3,000 brands.
You’ll learn:
How your metrics stack up against the best of the best (and the worst of the worst)
How measurements differ by industry, vertical and region
New mobile, holiday and engagement metrics you need to be paying attention to
How to map out strategies and tactics that will take your programs up a notch
And more.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Convergence of PR and Content Marketing Kenneth Lim
This deck was first presented at a Webinar organised by Meltwater, and it basically explores the rise of content marketing, and describes in detail using case study and examples of how PR and Content Marketers should work closely as a team to repurpose each other's work to achieve the common goal of driving conversions.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Every year we take the opportunity to run a comprehensive survey of professionals at SaaS companies ranging from early startups to established businesses with over $100M in revenue. Our aim is to better understand the key performance indicators used by SaaS companies to run their business.
For the 2016 SaaS Metrics survey report, we have added several questions based on the comments and responses over the years. New topics covered this year include company spending on customer retention and the definition/measurement of customer health.
Marketing Metrics - The Smart Marketer's AdvantagePardot
In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner.
Mapping & Measuring the Subscriber Journeycleverbridge
Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them?
In this guide, you will learn:
• Important events of the subscriber journey
• Which key metrics indicate success
• Formulas for subscription commerce KPIs
As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Check out this slide deck to get insights into the essentials of account-based marketing.
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Heroes of CRM Conference
How Babbel transformed the way they work along their customer lifecycle.
For a young start-up, the biggest challenge often is about how to get to the next buck – fast. As a digital subscription business, though, sights need to be set much further into the future. Here’s how to break down silos and abandon long-established patterns of thinking.
Sales mistakes that can kill your saas business and how to avoid themmarkroberge
What does it mean to find your repeatable, scalable sales process?
Who should my first sales hire be?
How should I design my sales comp plan?
How should I design my sales org?
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Digiday and IBM Marketing Cloud: Email marketing benchmark webinarDigiday
If you want to build a world-class email marketing program, you’ll need to know how you measure up when it comes to opens, clicks, engagement and list churn – and how you can improve performance in areas that are falling short.
Join Jay Jhun, Account Director at IBM as he dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” a performance analysis of emails sent by nearly 3,000 brands.
You’ll learn:
How your metrics stack up against the best of the best (and the worst of the worst)
How measurements differ by industry, vertical and region
New mobile, holiday and engagement metrics you need to be paying attention to
How to map out strategies and tactics that will take your programs up a notch
And more.
Making Customer Engagement Immediate, Relevant, and Automated with Customer S...Totango
Beta is over and the raves are in! Customers that are using Totango's Customer Success Campaigns have fallen in love with its functionality.
This presentation is from our webinar, "Making Customer Engagement Immediate, Relevant, and Automated" featuring customer TrackMaven, and Totango. Webinar: https://youtu.be/H287tg8pvwc?t=58s
Learn why there is a need for Customer Success Campaigns in every customer success organization and see a few demo slides to see how easy it is to use.
Totango's customer, TrackMaven, also presented. Jamey Jeff, SVP of Customer Success and Operations, shared how and why they are using Customer Success Campaigns, such as helping with new customer onboarding and driving product adoption.
In case you aren't familiar with this unrivaled innovation, Customer Success Campaigns, in a nutshell, is the new, automated way for Customer Success Managers to effectively communicate with ALL their customers (including every user) with authentic, relevant messages triggered by real-time customer behavior.
Seven criteria to create a powerful B2B lead generation engine. Whatever your product or service, never underestimate the importance of a well-tuned lead generating engine.
Planning B2B Lead Generation Campaigns & Leveraging Content PersonalizationPardot
The enormous amount of marketing channels that marketers work through every day can be challenging. But amazingly, a little bit of planning goes a long way in addressing even the most overwhelming of campaigns. Combine that with personalization, and you've got a focused campaign attack. Learn how to:
- Identify and prioritize your lead generation marketing program objectives
- Understand your audience and target their needs and pains
- Choose the most effective programs for your marketing plan
- Align your metrics with your objectives
Need planning help? Scott Armstrong, Co-Founder and Partner at Brainrider, lays it all out for us in this upcoming webinar. Join Scott for this practical “how to” review of planning B2B lead generation marketing programs that attract, acquire, nurture and qualify more prospects!
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Convergence of PR and Content Marketing Kenneth Lim
This deck was first presented at a Webinar organised by Meltwater, and it basically explores the rise of content marketing, and describes in detail using case study and examples of how PR and Content Marketers should work closely as a team to repurpose each other's work to achieve the common goal of driving conversions.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Every year we take the opportunity to run a comprehensive survey of professionals at SaaS companies ranging from early startups to established businesses with over $100M in revenue. Our aim is to better understand the key performance indicators used by SaaS companies to run their business.
For the 2016 SaaS Metrics survey report, we have added several questions based on the comments and responses over the years. New topics covered this year include company spending on customer retention and the definition/measurement of customer health.
Marketing Metrics - The Smart Marketer's AdvantagePardot
In this webinar, join Zach Bailey, Sr. Director of Engineering at Pardot, An ExactTarget® Company, as he gives us an overview of how marketing metrics can give us the tools that we need to work in a smarter and more efficient manner.
Mapping & Measuring the Subscriber Journeycleverbridge
Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them?
In this guide, you will learn:
• Important events of the subscriber journey
• Which key metrics indicate success
• Formulas for subscription commerce KPIs
As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Check out this slide deck to get insights into the essentials of account-based marketing.
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Heroes of CRM Conference
How Babbel transformed the way they work along their customer lifecycle.
For a young start-up, the biggest challenge often is about how to get to the next buck – fast. As a digital subscription business, though, sights need to be set much further into the future. Here’s how to break down silos and abandon long-established patterns of thinking.
Sales mistakes that can kill your saas business and how to avoid themmarkroberge
What does it mean to find your repeatable, scalable sales process?
Who should my first sales hire be?
How should I design my sales comp plan?
How should I design my sales org?
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Digital Marketing Report PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty three slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/2wxWyXp
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of seventy three slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Marketing Management PowerPoint Presentation Slides complete deck.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of fourty two slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned. http://bit.ly/2W3jHvm
Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Pres...SlideTeam
Customer retention on digital platform is the need of hour. The goal of the firm is to improve digital engagement by enhancing customer experience. The firm wants to boost up its customer loyalty, acquisition and retention by engaging customer on digital platforms and devices. This template is useful for the top level management in enhancing digital capability of the firm by increasing customer engagement on different digital platforms. A survey will be conducted which will assess overall customer experience on digital platform in terms of how effective is firms digital marketing campaign, whether the firm has effective onboarding process, etc. Being a digital firm, it is necessary to look for aspects that help firm in engaging customers digitally as it is found from several statistics that highly engaged customers will purchase frequently which ultimately leads to increased customer lifetime value. Active engagement of customers can be achieved through digital storytelling in the form of advertisement on various digital channels. Email marketing campaign is also an effective way of engaging with customers by sending customized messages at right moment. Tracking customer engagement across various digital channels will help firm in targeting the potential customers. As a digitally active firm, it is necessary to be in sync with future requirements by keeping track of the future trends that are prevailing in the industry. https://bit.ly/33Ur6Bb
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Marketing Website Performance Scorecard PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of twenty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. https://bit.ly/31BBEE5
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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2. Agenda
2
To Achieve a 360-degree view of the Customer
› To gain a complete view of customer and to understand their journey in relation to our engagement plan.
› Add Text Here
Customer Retention Rate
› To increase the customer retention rate with the help of new strategies .
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Add Text Here
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› Add Text Here
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3. 3
TableofContents
Our Asset lifecycle Management Process
› Customer Interaction History
› Current Customer Acquisition Cost
› Flow of Product Service
› Our Marketing Campaigns and Their Effectiveness
› How the Customer Perceives Our Product
› What does our CRM System Say
› Performance of Our Emails Campaigns
› Our Social Media Performance
› Analyzing Our Products Market Share
Why Do We Need Customer 360
Mapping Our Customer Journey
› How do We Make Our Customer Aware
› What Strategies do we Use to Acquire Our Customer
› Our Conversion Rate Over the Year
› Our Retention Rates
› How to Maintain Our Customer Loyalty
› Recent Customer Issues
How to Improve Our Customers Experience
› Customer Profile
› Demographics of Our Customers
› Defining Our Ideal Customer
› Psychographic Data
› Customer Behavioral Data
New Marketing Strategy
› Our New Segmentation Strategy
› How to Position Our self in the Market
› What will Our Communication Channels Be
› Our New Brand launch Process and Budget
› Strategic Messaging Mapping
Forecasting
› Sales Forecasting
› CLV vs CAC
Training Plan
› Training Required for Marketing Strategies
› Training Schedule
Risk Assessment Table
› Mitigation Plan for Overcoming Risk
› Customer Cases
› Performance Metrices
5. The following slide highlights multiple issues such as low customer retention rate, low conversion rate etc. that led the company to adopt 360 approach
› ABC Corp has been facing low
customer retention rate of 60% in
comparison to to 69% FY18
Low Customer Retention Rate
› Current conversion rate 2.85 % in
comparison to 3.5% in FY18
› Add Text Here
Low Conversion Rate
› Total number of leads generated in
FY19 is 120,000, 50 % decrease in
comparison to FY18
› Add Text Here
Low Number of Leads
› No clear buyer persona hindering the
targeting process and causing losses
› Add Text Here
No Customer Definition
› Current customer engagement rate
3.6 % in comparison to 4.5% in FY 18
› Add Text Here
Low Customer Engagement Rates
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Why Do We Need Customer 360 (1/3)
5
The following slide highlights multiple issues such as low customer retention rate, low conversion rate etc. that led the company to adopt 360 approach
6. Why Do We Need Customer 360 (2/3)
6
The following slide highlights the key metrices of customer satisfaction and have measured their performance over years in the table provided.
2017 2018 2019
Net Promotor Score 60 50 40
Churn Rate 6.2% 5.8% 4%
Conversion Rate 4% 3.5% 2.85%
Retention Rate 72% 69% 60%
Add Text Here XX XX XX
Add Text Here XX XX XX
Key Takeaways
9% decrease in retention
rate in 2018 and 2019
Low score on each customer
metric causing losses
Your Text Here
Your Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7. Avg Customer
Satisfaction Score
Avg Net
Promoter Score
Avg First
Response Time
Avg Customer
Retention Rate
Why Do We Need Customer 360 (3/3)
7
The following slide shows the data that the organization has collected from the customer feed back over the year.
80
75
70
65
60
60.4
50
30
10
-10
1
1.5
2
2.5
3
35
30
25
20
15
-10 0 10 20 30 40 50 60 70 80
2015
2016
2017
2018
2019
Customer
Data
Through
Feedback
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
8. 8
Analyzing our Current Scenario
› Customer Interaction History
› Current Customer Acquisition Cost
› Flow of Product Service
› Our Marketing Campaigns and Their Effectiveness
› How the Customer Perceives Our Product
› What does our CRM System Say
› Performance of Our Emails Campaigns
› Our Social Media Performance
› Analyzing Our Products Market Share
9. Customer Interaction History
9
In this slide we have provided a table to show organizations customer interaction history via multiple platforms along with its effectiveness and rate of
engagement .
Interaction
Platforms
Cost
Per Year USD
Engagement
Rate % Age
Customer Satisfaction
Rate (100 Max)
Comments
CRM Platform 5,000 2.5 50 Add Comments Here
E- Mails 8,000 3.5 45 Add Comments Here
Chat Box 6,000 5 55 Add Comments Here
Retail Store Counters 12,000 6 40 Add Comments Here
Add Text Here XXXXX XX XX Add Comments Here
Add Text Here XXXXX XX XX Add Comments Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10. Customer Acquisition Cost
10
The following slide provides the breakdown of the Customer Acquisition cost and various variables that contribute to it .
Input Variables
Total
Web Visitors
10,000
SEM Cost
Per Click
$0.50
Conversion
to Trial %
5%
Trial
Conversion %
10%
No. of Sales &
Marketing Staff
3
Cost Per
Employee Per Month
$16,500
Flow Qty. Conversion %
Total Paid Web Visitors 10,000
Trials 500 5%
Customers 50 10%
SEM Marketing Spend $ 5,000
Total Headcount Costs $ 49,000
Cost of Customer Acquisition
Without headcount costs $ 100.00
With headcount costs $ 1,090.00
11. Our company ABC Co uses
method 2 for the flow of
their product and service
Key point of sales : retail
stores , E-commerce
website and teleshopping
Add text here
Add text here
Producer
Wholesaler
Consumer
Retailer
Method 1:
Producer
Consumer
Retailer
Method 2:
Producer
Consumer
Method 3:
Flow of Product and ServiceIn this slide we have provided multiple channels through which the product flows and reaches the end user .Highlighted is the current channel used by the
organization.
Key Takeaways
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
11
12. Our Marketing Campaigns and Their Effectiveness
12
In this slide we have provided various marketing campaigns that the organization has undertaken in order to increase sales. These campaigns are evaluated
on their costs, the leads they have generated and their effectiveness.
4
Somewhat Effective
3
Neutral
2
Less Effective
1
Not Effective
5
Highly Effective
Type of
Campaigns
Duration Cost USD $ Leads Generated Effectiveness Comments
Digital Campaign 1-Nov-18 to 31-Dec-18 8,000 2,000 3 Add Comments Here
Radio & Television
Campaign
6-Mar-18 to 25-Jun-18 5,000 450 3 Add Comments Here
Customer Referral
Campaign
20-feb-18 to 25-Feb-18 9,000 800 1 Add Comments Here
Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here
Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here
Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
13. How Customer Perceives Our Product
13
In this slide we have provided you with multiple factors based on the value that your product provides to the customer , based on each parameter customer
feedback can be shown with the help of bar graphs.
66%
56%
78%
Add Text Here
Convenience
Problem Solving
Functional Value
55%
55%
45%
Add Text Here
Attractiveness
Emotional Value
Emotional Value
55%
65%
75%
Add Text Here
Brand Value
Status Symbol
Symbolic Value
55%
55%
85%
Add Text Here
Convenience
Value for Money
End Value
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
14. What Does our CRM Process Say?
14
In this slide you can explain your CRM Process and major customer points you have collected though CRM.
Goal & Strategy Aligned
with System
Customer
Segmentation
Personal
Customer Interactions
Customer Data
Consolidation
Revaluation
of Strategy
Key Takeaways
73% Consumer Prefer to do business with
companies that provide personalized experience
75% of total profit is generated from the top 20%
of the customer base
Reduction in customer churn by 5% due to CRM
Add Text Here
Add Text Here
Our CRM
Process
15. Performance of Our E-Mail Campaigns
15
Multiple Feedback collected by you through E-Mail campaign can be shown on this slide. along with key takeaways.
18.6
23.2
21.6
53.4 52.7
0
10
20
30
40
50
60
Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018
OpenRatePercentage
Subject Line Test Quarter %age of Email Open rates
Q4 2017 18.6
Q1 2018 23.2
Q2 2018 21.6
Q3 2018 55.4
Q4 2018 52.7
Key Takeaways
70% of Customers Unsubscribed to daily E-Mail Updates
Low Conversion rate on various E-Mails
Your Text Here
Your Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
16. Our Social Media Performance
16
In this slide we have provided the data about the customers that can be derived from various social media along with various performance indicators and
key takeaways
Platform
Shares
(per month)
Likes
(per month)
Mentions
(per month)
Hashtags
(per month)
Followers
(per month)
Comments
Facebook 650 8,000 100 650 2.5 mm Add Comments Here
Twitter 470 7,000 200 470 3.5 mm Add Comments Here
Instagram 580 10,000 300 580 3.0 mm Add Comments Here
LinkedIn 450 5,000 400 450 20,000 Add Comments Here
Add Text Here XXXX XXXX XXXX XXXX XXXX Add Comments Here
Key Takeaways
Post related to
product 1 were
shared and liked
the most
Post with Major media
personality were shared the
post on Facebook and
Instagram
60 % of followers on
Facebook are from North
American region , 20 % form
Asia 10% Form Europe and
10 % from others
Add Text Here Add Text Here
17. Analyzing Our Products Market Share
17
We have provided you with a graphical representation of the organization's product share in comparison to the competitors product share.
Company/
Product Name
USD Millions
Competitor 1 Product 8.2
Competitor 2 Product 3.2
Our Product 1.4
Competitor 3 Product 1.2
Competitor 4 Product 1.0
Competitor 5 Product 0.8
Product 1
Our Product
Product 3
Product 4
Product 5
Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
52%
20%
9%
8%
6%
5%
Average
Share
18. Analyzing Our Products Market Share (cont…)
18
This slide shows the analysis of the customer transaction and spending on the organization's products market share.
InitialAnalysis
Our product has an estimated market share of 1.4
MM dollars
The product share is 12.5% that of market leader
Add Text Here
Add Text Here
Innovation
› Providing innovation to attract more
customer and increase sales.
› Add Text Here
Customer Satisfaction
› Increasing customer satisfaction through
better CRM and retention Policies.
› Add Text Here
Add Text Here
› Add text here
› Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
What can we do to bridge the gap
19. 19
Mapping Our Customer Journey
› How do We Make Our Customer Aware
› What Strategies do we Use to Acquire Our Customer
› Our Conversion Rate Over the Year
› Our Retention Rates
› How to Maintain Our Customer Loyalty
› Recent Customer Issues
20. Mapping Our Customers Journey
20
This slide provides a brief insight into the journey of your customer as it maps each stage of customer journey starting from awareness, acquisition, conversion retention & loyalty
CustomerEngagement
› Contact the potential
customer.
› Add Text Here
› Convert the customer
into a subscriber and
make leads.
› Add Text Here
› Make lead to paying
customer and build a
relationship with them.
› Add Text Here
› Plan to maintain the
relationship and keep
them as recurring
customer.
› Add Text Here
› Ultimate goal of a
lifecycle.
› Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Awareness
Acquisition
Conversion
Retention
Loyalty
21. How do We Make Our Customer Aware
21
This slide shows the 1st stage of the customer journey mapping , the provided table explains various channels through which the customer becomes aware
about the and measure their results
Channels Outreach %age Cost per Year USD Key Highlights Add Text Here
Radio 75 5,000
› Low cost
› High Outreach
Add Text Here
Television 80 8,000
› High Outreach
› Add Text Here
Add Text Here
Print Media 65 9,000
› High Cost
› Add Text Here
Add Text Here
Viral Marketing 70 5,000
› Low cost
› Add Text Here
Add Text Here
E-Mails 87 7,000
› High Outreach
› Add Text Here
Add Text Here
Add Text Here XX XXXX › XXXXX Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
22. What Strategies do we Use to Acquire Our Customer
22
In this slide the provided graph shows the various steps taken in customer acquisition phase along with the customer acquisition rate
Description Cost per Customer USDStrategies
› Paying various advertisement agencies for views
› Add Text Here
› Using various social media platforms such as Facebook, twitter
and LinkedIn.
› Add Text Here
› Add Text here
› Add Text Here
› Add Text here
› Add Text Here
12
10
9
Paid Marketing
Social Media Marketing
Organic Search Marketing
Affiliate Marketing
15
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
23. Our Conversion Rates Over the YearIn this slide we have provided you with a comparative graph that shows the conversion rate over a span of 2 years along with key activities that the
organization is doing in order to increase their conversion rate
0
2.25
4.5
6.75
9
Q1 2014 Q2 2014 Q3 2014 Q4 2014
2018
2019
ConversionStrategies
Annual Membership
Discount on first 5 purchases
Add Text Here
Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 23
24. Activities for Customer Retention
Our Retention Rates
24
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they
have used.
Repeat Customer Rate
%age
Average Order Value
$ USD
Retention Rate
%age
Comments
2016 70 2,000 75 Add Comments Here
2017 62 1,850 72 Add Comments Here
2018 58 1,250 69 Add Comments Here
2019 55 1,000 60 Add Comments Here
Loyalty
Programs
Annual Membership
Program
Frequent Communication
with Buyers
Add Text HereAdd Text Here
25. How to Maintain Our Customer Loyalty
25
The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they
have used.
Strategies
› Providing customer with points on multiple purchases in order to
redeem them later
› Points are later converted into rewards
› Providing customer loyalty credits on multiple purchases
› Add Text Here
› Customer take premium membership to obtain additional benefits on
existing services
› Add text here
› Add Text here
› Add Text Here
Description
Point Program
Spend Program
VIP Member Club
Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
26. Recent Customer Issues
26
The pie chart in this slide shows the cumulation of the major complaints that the customers are facing along with the key take away that can be derived
from the data
Customer Complaints
Most customer complaints
associate to faulty product
Average time to solve customer
complaint is 4.5 days
Add Text Here
Add Text Here
Key Takeaways
45%
20%
19%
12%
2% 3%
Add Text Here
Faulty Product
Prolonged Wait Time
Product
Performance
Delivery Error
Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
27. 27
How to Improve Our Customers Experience
› Demographics of Our Customers
› Defining Our Ideal Customer
› Psychographic Data
› Customer Behavioral Data
→ Customer Profile
28. Demographics of our Customers
28
The demographic of the customer are shown in this slide, along with the household income and age group
70%
FemaleMale
70%
90%
80%
70%
40%
40%
50%
90%
80%
70%
60%
55%
50%
Male
Female
Population Pyramid
20%
40%
25%
15%
Average spending by household
Household Size
30%
70%
Male Female
20%
80%
35%
65%
80%
20%
65%
35%
29. Defining Our Ideal Customer(1/2)
29
The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information
aspects.
Laura Cooper
› Management Graduate form
HFG School of Business
Studies in 2015
› Add Text Here
› Add Text Here
Background Information
› 25-year-Old
› Female
› Fair Complexion
› Single
Demographic
› To have her own business by
2020,
› To have annual income of
$100,000.
› Add Text Here
› Add Text Here
Main Goals
› High School
› Economic Pass out from
Community College
› Management Degree Holder
Educational Background
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30. Defining Our Ideal Customer(2/2)
30
The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information
aspects
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to your needs and capture your
audience's attention
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audience's attention
Background
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audience's attention
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audience's attention
Purchasing Decisions?
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editable. Adapt it to
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capture your
audience's attention
Demographic
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Goals and Pain Points
Customer Name: _______________________________________ Customer Segment: _________________________________________________
31. Psychographic Data
31
In this slide we have shown the customers psychographic data based on their lifestyle, activates ,personality and values
Traits Key Features Comments
Lifestyle
Interested in Premium products that range from
$12 k above.
Add Text Here
Activities Add Activities Here Add Text Here
Personality Add Personality Traits here Add Text Here
Values Add Value Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
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32. Customer Behavioral Trend
32
In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization
Trials & Experience
› Increased trend of taking trials and experiencing the product
before buying
› 75% customer prefer to try the product first
Reliability on Reviews
› Decision to purchase a product dependent more over the good or
bad reviews
› 80% customer purchase product based on review
E-Commerce
› High increase in the trends of online shopping through various e-
commerce website
› 62% customer prefer to purchase through online website
33. Customer Behavioral Trend
33
In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization
Trials & Experience Reliability on Reviews E-Commerce
› Increased trend of taking
trials and experiencing the
product before buying
› 75% customer prefer to try
the product first
› Decision to purchase a
product dependent more
over the good or bad reviews
› 80% customer purchase
product based on review
› High increase in the trends
of online shopping through
various e-commerce website
› 62% customer prefer to
purchase through online
website
34. 34
New Marketing Strategy
› Our New Segmentation Strategy
› How to Position Our self in the Market
› What will Our Communication Channels Be
› Our New Brand launch Process and Budget
› Strategic Messaging Mapping
35. Our New Segmentation Strategy
35
The following slide provides with new segmentation strategy for the organization based on demographics psychographics geographic and behavioral
aspects
Demographic Psychographic Geographic Behavioral
Age – 18-30 Lifestyle – Upper Middle Class Country - America Brand Loyal
Gender – Male & Female Interest – Technical Individual State – Texas, New York California Benefit sought – Mobile & Smart Phone
Ethnicity – Hispanic & native American Add Text Here – Add Text Here Population – Add Text Here User Status – Premium Product User
Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here
Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here
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36. How to Position Our self in the Market
36
The following slide shows the positioning strategy of the organization. The various brands and competitors along with the USP of the product are analyzed in
this slide
Brands
Sales
(Estimated)
Unique Selling
Proposition
Perceived
Quality
Own Brand $110 million High End Processor Premium
Competitor 1 $97 million Economical Mass
Competitor 2 $67 million Steel body Premium
Statement
Millennials &
Population
between 35-45
Who want new
and high-end
phone
Our product is 8 GB
RAM and 256 GB
ROM Smartphone
Add Text
Here
Add Text
Here
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37. What will our Communication Channels Be
37
Describe and analyze the marketing communication channel that will be used by company
Channels Key Features Cost per Year USD Add Text Here
PPC Advertisement
Maximum outreach due Global
coverage on internet.
55,000 Add Text Here
Social Media
More appeal to general masses and
audience.
7,000 Add Text Here
Email Marketing Add Channel Benefit Here 9,000 Add Text Here
Add Text Here
Add Channel Benefit Here
XXXXX Add Text Here
Add Text Here
Add Channel Benefit Here
XXXXX Add Text Here
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38. Our New Brand Launch Process and Budget
38
The following slide displays the multiple stages of brand launch strategy such as research, Strategic Branding Plan, Internal Branding, External Branding and
Brand Audit along with the amount spent and execution date of each stage
BRAND
STRATEGY
Stage Amount Execution Date
Brand Analysis and Audit XXX XX-XX-XXXX
Research XXX XX-XX-XXXX
Strategic Branding Plan XXX XX-XX-XXXX
Internal Branding XXX XX-XX-XXXX
External Branding XXX XX-XX-XXXX
Brand
Analysis &
Audit
Research
External
Branding
Internal
Branding
Strategic
Branding
Plan
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39. Strategic Messaging Mapping
39
Show your strategic messaging map in this slide, along with its key highlights in each phase such as tagline , slogans , business functions and value statement
Strategic
Messaging
Mapping
Position
Messaging
Target
Customer
Value
Messaging
The best software in the corporate world
Increase profit and lower your cost
Add Text Here
Add Text Here
Engineer , Business Man and IT Manager
End User
Add Text Here
Improve customer engagement Add Text Here
Cloud service Add Text Here
Add Text Here Add Text Here
› Tagline
› Slogan
› Add Text Here
› Add Text Here
› Business Functions
› Role in Buying Progress
› Add Text Here
› Value Statement
› Product Feature
› Add Text Here
Engagement Value 2
41. Sales Historical and Forecasted (1/2)
The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year
Net Sales
Units
(Tons Produced)
Add Text Here Add Text Here Total
Q1 7.5 bn 15 120 XXX XXX
Q2 XXX XXX XXX XXX XXX
Q3 XXX XXX XXX XXX XXX
Q4 XXX XXX XXX XXX XXX
Q1 6.2 bn 10 116 XXX XXX
Q2 XXX XXX XXX XXX XXX
Q3 XXX XXX XXX XXX XXX
Q4 XXX XXX XXX XXX XXX
2018
2019
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42. Sales Historical and Forecasted(2/2)
42
The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year
0
50
100
150
200
250
300
350
400
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
USDMM
0
50
100
150
200
250
300
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
USDMM
2018
2019
Historical
Data
Forecasted
Data
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
43. Customer Lifetime Value vs Acquisition Cost (1/2)
43
The following graph displays the relationship between the cost incurred on customer acquisition and their life time value in the past 2 years along with
forecasted years
0
2
4
6
8
10
12
2018 2019 2020F 2021F
USDMM
CAC CLV
CAC vs CLV
Key Highlights
The cost incurred on customer acquisition is more
than their value in 2018 and 2019
In 2020 the CLV and CAC are expected to be in
equilibrium
Add Text Here
Add Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
44. Customer Lifetime Value vs Acquisition Cost (2/2)
44
Show the relationship between the cost incurred on customer acquisition and their life time value with the help of this graph
1X
Customer
Acquisition Cost
3X
Lifetime Value
CAC
LTV
Break-even Point
Your Company Name
46. Training Required for Marketing Strategies
46
The following slide shows the training that is required to implement the newly devised business development and marketing strategy…
Product Knowledge
› Providing Detailed Knowledge of
product and services offered
› Add Text Here
XYZ Software Usage
› Usage of XYZ Software for CRM
and Sales Management .
› Add Text Here
Reporting Format
› Providing clear picture of the
reporting format, cycle and
hierarchy
› Add Text Here
Add Text Here
› Add Text Here
› Add Text Here
MS Excel Training
› Providing advance excel training
with usage of various formulas
› Add Text Here
Add Text Here
› Add Text Here
› Add Text Here
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47. Training Schedule Timeline
47
In this slide we have shown the complete schedule of training program that is required in the organization along with the time that each training phase will
take
PPT Elaborating the software,
its advantages and General
usage guidelines
Week 1
01
Encrypting each E-mail with
security patch
Week 2
02
Malware Detection and
removal
Week 4
04
Two Stage Case Study with
practical software usage
Week 3
03
Add Text Here
Add Text Here
06
Add Text Here
Add Text Here
05
Add Text Here
Add Text Here
07
48. Description Time
PPT Elaborating the software , its advantages and General usage guidelines. Week 1
Encrypting each E-mail with security patch Week 2
Two Stage Case Study with practical software usage Week 3
Malware Detection and removal Week 4
Add Text Here Add Text Here
Add Text Here Add Text Here
Add Text Here Add Text Here
Training Schedule Timeline
48
In this slide we have shown the complete schedule of training program that is required in the organization along with the time that each training phase will
take
Training Phase
01
02
03
04
05
07
06
50. Risk Assessment Table
50
Use the table provided in this slide to show the magnitude of the risk associated with customer 360
Risk Magnitude Comments
Inadequate staffing for customer Relationship Management High Add Comments Here
No acceptance by customer of new polices Low Add Comments Here
Bad Perception of product in customer view Moderate Add Comments Here
Add Text Here
Add Text Here
Add Comments Here
Add Text Here
Add Text Here
Add Comments Here
CRM
Customer
Behavior
Product Views
Add Risk Here
Add Risk Here
Risk
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51. Mitigation Plan for Overcoming Risk
51
Use the table provided in this slide to show the magnitude of the risk associated with customer 360
Risk Solution Description
CRM
New Recruitment
New Software
› New recruitment in customer relationship
department
› Purchase of new CRM software
Customer Behavior Increase Customer Engagement
› New customer engagement plan
› Increase customer engagement rate via
social media
Product Views Increase Product Quality
› Using metallic phone body
› Add text here
Add Risk Here Add Text Here › Add Text Here
Add Risk Here Add Text Here › Add Text Here
Risk
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52. Customer Cases
52
Show your customer case in this slide , Enlist the solution of the challenges you faced
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capture your audience's attention
Client Background
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Solution & Benefits
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
› Text Here
Challenges
54. Performance Metrices for Customer Support
64%
80%
96%
38K
42K
46K
Requests Answered Calls
0
3
6
9
12
Revenue % of Support Costs
Request Volume Vs. Service Level
Costs Per Support
0%
10%
20%
2014 2015 2016 2017 2018 2019
0M
30M
60M
Revenue % of Support Costs
90%
Revenue & % of Support Costs to Revenue
Customer Retention
Customer Satisfaction
Avg. Time to Solve an Issue
10%
20%
75%
More than 2 hours
1-2 hours
Less than 1 hour
54
81%
Requests Answered 2019
1.02M
Total Requests 2019
$75M
Total Requests 2019
7%
Support Costs to Revenue
Target >= 85%
32%
41%
15%
6%
6%
71%
Positive
Very Satisfied
Satisfied
Neutral
Unsatisfied
Very Unsatisfied
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
57. 10%
25%
30%
30%
45%
60%
70%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Text Here
Text Here
Text Here
Availability of less relevant data
Customer data sharing prevented by functional errors
Low level of customer centricity in the organization
Poor technology to manage data
Challenges for Implementing Customer 360
57
In this slide we have provided you with a bar graph which show the impact of the challenges faced by the organization in implementing customer 360.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
58. Predictive Analysis Technique
58
This slide highlights various tools and techniques and process of predictive analysis along with the key highlights.
Highlights
• Multiple Algorithms Along With Decision Tree And Data Mining Model Were Used For Predictive
Analysis .
• Information Model Was Worked To Anticipate Pertinent Offers Correctly Mapped With Clients'
Desires.
• A Group Was Conveyed To Reach Out To Clients Who Were Bound To Drop Benefits And Hold
Them With Tweaked Contributions
• Add Text Here
• Add Text Here
Tools and Techniques
Decision Tree
Statistical
Modeling
Data Mining Text Analytics Add Text Here
Identify/Formulate Problem
Data Preparation
Data Exploration
Transform & Select
Evaluate/Monitor Results
Deploy Model
Build Model
Validate Model
08
01
02
03
04
05
06
07
Text
Here
59. 44
45
52
55
68
Achieve Competitive Advantage
New Revenue Opportunities
Increased Profitability
Increased Customer Service
Operational Efficiencies
Predictive Analytics Results
59
Use this slide to show the result of your predictive analysis. Use the bar graphs provided to show the key takeaways
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needs and capture your audience's attention.
Text Here
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needs and capture your audience's attention.
Text Here
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needs and capture your audience's attention.
Text Here
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needs and capture your audience's attention.
Text Here
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
60. Cross Sell and Upsell Opportunity Techniques
60
Highlight the opportunity of cross sell or upsell and analyze multiple techniques.
Combine products and services
In this technique the customer is
offered with a free service on
purchase of any product.
Incentivize
Here the salesperson will tempt
the customer to spend a bit more
in order to get reward
Complementary add-ons
Here the salesperson suggest the
customer to purchase
complimentary product
Bundling Products
In this technique the
salesperson will offer a
package deal to customer
Add text
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to your needs and capture your
audience's attention.
Add text
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audience's attention.
01
02
03 04
05
06
61. Blog Web Data Machine Mobile Social Customers Sales Marketing
Customer 360 Architecture
61
Highlight Your Customer 360 Architecture In This Slide. Show Your Complete Process For The Same.
Brand Reputation
BI On Unstructured Data
Mobile App
Web Portal
Customer 360 CRM Analytics
Sales & Marketing Analytics
Real Time Analytics
BI On Structured Data
DWN
Analytics On InformationCampaign Management
Customer Clustering
Unstructured Structured
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