The document discusses analyzing a rhetorical artifact and presenting an argument about it. It explains that a rhetorical artifact is open to interpretation and can influence an audience to act. The rhetorical audience is the specific people who can be affected by the argument about the artifact. There are many creative ways to present an argument visually, and the best way depends on fitting the argument and directing it to the intended audience. An example is given of someone who analyzed a museum exhibit and chose to present their argument about its effect on audiences through a PowerPoint presentation.