Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning. The document discusses motivation and goals of learning analytics, challenges, and examples of data that could be analyzed from students, including demographics, academic performance, physical behavior, and online behavior. It also discusses ensuring principles of transparency, alignment with pedagogy, and responsibility in student data use. Examples are provided of diagnostic testing, analyzing VLE access data, and measuring the effects of video use and flipped classrooms.