Companies can get stuck trying to analyze all possible analytics opportunities instead of focusing on what matters most to customers, stakeholders, and employees. This document provides steps to simplify an analytics strategy and generate useful insights. It recommends accelerating data through a hybrid data platform and emerging technologies. A path to insight is unique for each organization and involves various elements like goals, data types and sources. Simplifying an analytics strategy can provide managerial insights through discovery-based or hypothesis-based approaches depending on whether the problem or solution is known.