Webster Mudge, Senior Director of Technology Solutions at Cloudera, shares keys to effective analytics and data discovery at the 2015 Informatica Government Summit.

1. 1
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Cloudera,
Inc.
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reserved.
Analy9cs,
Everywhere
Keys
to
Effec9ve
Analy9cs
and
Data
Discovery

2. 2
©
Cloudera,
Inc.
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rights
reserved.
Data
is
your
most
important
asset
your
data
can
help
achieve
your
objec9ves
and
mission.
…only
if...

3. 3
©
Cloudera,
Inc.
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rights
reserved.
Finance
Healthcare
Regulatory
Intelligence
Defense
Where
is
the
Public
Sector
data?
• Ac9vity-­‐Based
Data
• Video
/
Surveillance
• Online
Ac9vity
• Mobile
Ac9vity
• Sensors
• Geospa9al
Data
• Social
/
Sen9ment
• Associa9ve
Data
• Inventory
/
Supply
Chain
• Theater
Opera9ons
• NeWlow
/
Packet
Capture
• Ci9zen
Data
• Demographic
/
Census
Data
• Social
/
Sen9ment
• Trade
Data
• Ci9zen
Data
• Research
/
Publica9ons
• Communica9ons
/
Documenta9on
• Environmental
/
Clinical
Data
• Policy
Data
• Internet
of
Things
• Market
Data
• Trade
Data
• Policy
Data
• Demographic
/
Census
Data
• Communica9on
/
Documenta9on
• Research
/
Publica9ons
• EMRs
/
EHRs
• Claims
/
Insurance
Data
• Policy
Data
• Ci9zen
Data
• Research
/
Publica9ons
• Clinical
Studies
• Popula9on
Health

4. 4
©
Cloudera,
Inc.
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rights
reserved.
Data
silos

5. 5
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Cloudera,
Inc.
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rights
reserved.
Data
silos
Limited
frameworks

6. 6
©
Cloudera,
Inc.
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rights
reserved.
Data
silos
Limited
frameworks
Fragmented
admin
&
security

7. 7
©
Cloudera,
Inc.
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rights
reserved.
An
analyst
sees
an
event
worth
inves9ga9ng.
Ac9ng
on
data
is
a
clunky
process
1

8. 8
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Cloudera,
Inc.
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rights
reserved.
Ac9ng
on
data
is
a
clunky
process
1
2
She
wants
a
broader,
more
comprehensive
picture
of
the
event
by
correla9ng
informa9on
from
mul9ple
silos
of
data.
She
makes
a
data
request
to
IT.

9. 9
©
Cloudera,
Inc.
All
rights
reserved.
Ac9ng
on
data
is
a
clunky
process
1
2
3
The
IT
request
stalls
–
it
will
require
custom
development
that
will
take
3
months
to
complete.

10. 10
©
Cloudera,
Inc.
All
rights
reserved.
Ac9ng
on
data
is
a
clunky
process
2
3
1
4
In
the
mean9me,
she
con9nues
with
her
limited
data,
spends
too
much
9me
manually
sieing
through
other
sources,
and
makes
gut
decisions.

11. 11
©
Cloudera,
Inc.
All
rights
reserved.
Ac9ng
on
data
is
a
clunky
process
2
3
1
4
5
She
guesses
wrong,
misallocates
her
team’s
assets
and
resources,
and
achieves
limited
success
in
her
mission.
X

12. 12
©
Cloudera,
Inc.
All
rights
reserved.
Analy9cs
in
the
9me
of
big
data

13. 13
©
Cloudera,
Inc.
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rights
reserved.
Unified
data
Unified
security
&
administra9on
Unified
framework
Advocate
openness
Promote
efficiency
Con9nue
the
familiar
Extend
security
Encourage
governance
Develop
an
enterprise
data
hub

14. 14
©
Cloudera,
Inc.
All
rights
reserved.
Cloudera
Enterprise
powered
by
Apache
Hadoop™
A
new
kind
of
data
plaWorm.
• One place for unlimited assets,
informa4on, and collabora4on
• Unified, mul4-­‐framework data access
Only
with
Cloudera:
• Leading performance
• Enterprise system and data management
• Fundamentally secure
• Open source, open standards
Security and Governance
Data and Insights
Process
Discover
Model
Serve
Deployment
Flexibility
On-­‐Premises
Appliances
Engineered Systems
Public Cloud
Private Cloud
Hybrid Cloud

15. 15
©
Cloudera,
Inc.
All
rights
reserved.
Pervasive
analy9cs
Innovate
Extend
Empower

16. 16
©
Cloudera,
Inc.
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rights
reserved.
Imagine
if
this
could
be
different
1
An
analyst
monitors
and
iden9fies
events
in
near
real
9me.

17. 17
©
Cloudera,
Inc.
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rights
reserved.
Imagine
if
this
could
be
different
1
2
She
has
immediate
access
to
unified
analy9cal
and
exploratory
views
into
mul9ple
data
sources.

18. 18
©
Cloudera,
Inc.
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rights
reserved.
Imagine
if
this
could
be
different
1
2
3
She
receives
recommenda9ons,
grounded
on
historic
trends
and
baselines
and
the
current
event
environment,
on
the
best
tac9cal
ac9ons
for
further
inves9ga9on.

19. 19
©
Cloudera,
Inc.
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rights
reserved.
Imagine
if
this
could
be
different
1
2
3
4
She
incorporates
the
recommended
tac9cs
into
her
inves9ga9on.

20. 20
©
Cloudera,
Inc.
All
rights
reserved.
Imagine
if
this
could
be
different
1
2
3
4
5
She
employs
her
team’s
assets
and
resources
effec9vely
and
achieves
mission
success.

21. 21
©
Cloudera,
Inc.
All
rights
reserved.
Trust
enables
collabora9on
Security and Governance
Data and Insight
Process
Discover
Model
Serve

22. 22
©
Cloudera,
Inc.
All
rights
reserved.
Digital
Globe
–
full
bleed
Can
we
add
more
detailed
data
streams
to
bener
model
the
impact
to
the
watershed
of
actual
day-­‐to-­‐day
ac9vity
and
occurrences?

23. 23
©
Cloudera,
Inc.
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rights
reserved.
What
trading
panerns
should
we
look
out
for
tomorrow
that
may
indicate
market
manipula9ons?

24. 24
©
Cloudera,
Inc.
All
rights
reserved.
Star9ng
the
journey

25. 25
©
Cloudera,
Inc.
All
rights
reserved.
1
2
3
4
Collect
your
exis.ng
data
Create
new
data
channels
Explore,
enrich,
analyze
your
data
Opera.onalize
your
insights
Steps
to
pervasive
analy9cs

26. 26
©
Cloudera,
Inc.
All
rights
reserved.
Iterate
to
success
Explore,
enrich
Analyze,
embed
Collect,
create
Real-­‐9me
ingest/serve
New
data
sources
More
complex
analysis
Add
…
…
over
9me

27. 27
©
Cloudera,
Inc.
All
rights
reserved.
Site
clickstream
Unique
visitors,
enter/exit
URLs
CRM
transac9ons
Service
trends
Reports,
email
outreach
Phase
1:
Single
data
set
analysis
Explore,
enrich
Analyze,
embed
Collect,
create
Explore,
enrich
Analyze,
embed
Collect,
create
Dashboards,
page
design

28. 28
©
Cloudera,
Inc.
All
rights
reserved.
Clickstream
+
CRM
Cross-­‐dataset
iden9ty
matching,
path
analysis
of
poten9al
issues
Enriched
profiles,
issue
iden9fica9on
Phase
2:
Mul9-­‐data
set
analysis
Explore,
enrich
Analyze,
embed
Collect,
create

29. 29
©
Cloudera,
Inc.
All
rights
reserved.
Preference
matching,
predic9ve
offer
crea9on
Enriched
profile
+
inventory
Reports,
page
design,
email
outreach
Phase
3:
Predic9ve
modeling
Explore,
enrich
Analyze,
embed
Collect,
create

30. 30
©
Cloudera,
Inc.
All
rights
reserved.
Enriched
profile
+
clickstream
Site
personaliza9on,
email
personaliza9on,
issue
aler9ng
Phase
4:
Opera9onal
analy9cs
Explore,
enrich
Analyze,
embed
Collect,
create
Iden9ty
matching,
ac9vity
and
offer
correla9on

31. 31
©
Cloudera,
Inc.
All
rights
reserved.
1
+
1
=
3
Why
Cloudera
and
Informa9ca

32. 32
©
Cloudera,
Inc.
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rights
reserved.
Informa9ca
Big
Data
Edi9on
Profile
Parse
Cleanse
ETL
Match
Simple
visual
development
environment
Prebuilt
transforma9ons
and
reusable
business
rules
Executes
na9vely
in
Hadoop
Enables
up
to
5X
developer
produc9vity
over
hand-­‐coding
scripts

33. 33
©
Cloudera,
Inc.
All
rights
reserved.
Ingest
All
Types
of
Data
at
Any
Latency
Oracle
DB2
SQL Server
Sybase
Word, Excel
PDF
StarOffice
Email, LDAP
Informix
Teradata
Netezza
ODBC/JDBC
WebSphere MQ
JMS
MSMQ
SAP NetWeaver
Web Services
TIBCO
webMethods
Flat files
HTTP/HTML
RPG
ANSI
AST
FIX
SWIFT
MVR
Exadata
Netezza
Pivotal/Greenplum
Vertica
Teradata Aster
SAP NetWeaver
SAP NetWeaver BI
SAS
Siebel
JD Edwards
Lotus Notes
Oracle E-Business
PeopleSoft
Salesforce
RightNow
NetSuite
Oracle OnDemand
EDI–X12
EDI-Fact
RosettaNet
HL7/HIPAA
XML
LegalXML
IFX
cXML
Applications
Messaging
Facebook
Twitter
LinkedIn
Datasift
Databases / Data Warehouses
Data Formats
ebXML
HL7 v3.0
ACORD
Replicate
Stream
Batch
Archive
Informatica Connectors
Informatica
Ingestion

34. 34
©
Cloudera,
Inc.
All
rights
reserved.
Big
Data
Meets
Data
Governance
Informa9ca
Big
Data
Edi9on
Tracking
the
end-­‐to-­‐end
lineage
of
data
before,
during,
and
aeer
Hadoop
processing
with
metadata
management
and
lifecycle
management
Cloudera
Navigator
Minimize
risk
and
maintain
compliance
with
the
only
na9ve
end-­‐to-­‐end
data
governance
solu9on
for
Apache
Hadoop.

35. 35
©
Cloudera,
Inc.
All
rights
reserved.
A
new
way
forward

36. 36
©
Cloudera,
Inc.
All
rights
reserved.
Yesterday
–
Limited
structured
data
storage
Today
–
Unlimited
structured
and
unstructured
storage

37. 37
©
Cloudera,
Inc.
All
rights
reserved.
Yesterday
–
Scanered,
limited
processing
and
analy9cal
frameworks
Today
–
Unified,
diverse,
relevant,
familiar
frameworks

38. 38
©
Cloudera,
Inc.
All
rights
reserved.
Yesterday
–
Segmented
management
and
security
Today
–
Unified
data
&
system
security
and
management

39. 39
©
Cloudera,
Inc.
All
rights
reserved.
The
future
of
data
management:
analy9cs,
everywhere.
What’s
your
strategy?

40. Thank
you!
wmudge@cloudera.com
//
@wmudge
Learn
more
about
Informa9ca
and
Cloudera
at:
hnp://www.cloudera.com/content/cloudera/en/solu9ons/partner/Informa9ca.html