Analysis of The Western Mail (daily newspaper)

1. Large amounts of copy detailing the main story on
the front page. This suggests that the Western
Mail is in more of a broadsheet style than other
local papers, such as the Echo and the Gazette.
The pull quote, discussing the
goals of the new Prime Minister,
is of national importance.
Considering that the Western
Mail describes itself as “the
national newspaper of Wales”,
it would be more likely to focus
on major stories such as this
then others such as the Gem,
which mainly focus on news
from the local area.
Strap line on the front page
focuses on the steelworks
issues, which made national
headlines. It is very clear that
the Western Mail has a major
focus on important news
stories.
Use of a serif font for the
headline. This type of font is
usually used by broadsheets,
such as the Guardian and the
Times, or middle market
tabloids, such as the Daily Mail
and Daily Express.
Use of a red dragon logo,
which is symbolic of
Wales. This is a house
style of newspapers such
as the Daily Mail.