The document summarizes feedback from various target audiences on a music video. Audience feedback noted that the variety of shots and visuals matching lyrics were good. However, the lip syncing and video quality needed improvement. Multiple audiences commented that the lip syncing was poor. Overall, the audiences felt the artist was well-represented but that the video could be improved by having the artist sing out loud to improve lip syncing, adding more camera movement, and improving video quality and dancing.

1. Analysis of the video audience
feedback

2. T he first targ et audience
vGood: Variety of shots and it goes well together
vRepresentation: Hint of a ladies man but likes the girls and respects them giving
him a good image.
vImprovements: Lip syncing, the video quality
vLighting: 8 location: 9 props: 7 lip sync: 4
From this I have learnt that the shots that we used were pretty good but the quality
of the vide and the lip syncing wasn’t. Therefore we should have paid more
attention to it. However the artist was represented well as this is what we wanted the
artist to come off as; a ladies man but humble.

3. T he second targ et audience
vGood: snappy fast cuts were good as it represented the artist well
vRepresentation: gets girls but is sweet
vImprovements: Expression of the artist, lip syncing, make artist look at
camera more
vLighting: 7 location: 8 props: 8
From this response we gathered that the shots were good as it represented the artists image;
youthful and therefore energetic. However the expression of the artist and the lip syncing was the
worst part.

4. T he third targ et audience
vGood: The text that was added, the visuals matched the lyrics
vRepresentation: he was wearing casual and fashionable clothing which shows he is a
youth
vImprovements: Lip sync
vLighting: 8 location: 7 props: 10 lip sync: 5
Overall the information that we gathered from this target audience was that the visuals
matched the lyrics therefore we paid attention to the lyrics and tried to match it to the
visuals and also the text that was added was good. However the lip syncing again was
poor and got poor marks for that. The representation of the artist was spot on as this Is
what we wanted the artist to come off as: youthful and fashionable .

5. Group audience feedback
vGood: the acting of the artist
vImprovements: Lip syncing and quality of the video
vLighting: 6 location: 4 props: 6 lip syncing: 3
The audience also said that we could have had the artist say the words out loud to make it
look natural which would improve the quality of the video. But the acting of the artist
was good.

6. Overall…
What would we have done differently:
vWe should have had the artist sing the song out loud to improve the lip syncing
vHad more camera movement
vImprove the quality of the shots
vMade sure the girls that were dancing were doing it properly and we should have
had a camera going around them to make it look more like a party
vHad the artist mime less of the song and had more of the party scene

7. Overall…
What would we have done differently:
vWe should have had the artist sing the song out loud to improve the lip syncing
vHad more camera movement
vImprove the quality of the shots
vMade sure the girls that were dancing were doing it properly and we should have
had a camera going around them to make it look more like a party
vHad the artist mime less of the song and had more of the party scene