The document discusses 5 major marketing trends seen from top brands in 2009: 1) Fierce competition between rival brands like McDonald's and Starbucks, 2) Increased use of social media platforms like Twitter by brands, 3) Growth in mobile apps as a marketing channel, 4) Rise of web videos as a new format for brand messages, and 5) Efforts by some brands to revitalize their images and target demographics.

1. 2009 Marketing Trends
5 Big ideas from top brands

2. Fierce competition:
Rivals square off
McDonald’s vs. Starbucks
Mac vs. PC
1
Comcast vs. Verizon FiOS
Quizno’s vs. Subway
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3. All aTwitter:
Marketers are going twazy
search.twitter.com
@choicehotels
Best Buy Job Overview
Bing.com @pizzahut
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4. Everywhere you want to be:
Mobile Apps
Godiva Mobile
Dockers Shakable App
3
“Drinkspiration” by Absolut
Property of Cone. Not for Distribution. MasterCard “Priceless Picks”

5. “Video killed the radio star”:
Marketers turn to Web video
AirTran “Internetiquette”
Taco Bell “It’s All About the Roosevelts”
Property of Cone. Not for Distribution. Tampax “Zack16.com”
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6. I hardly recognize myself:
Brand revitalizations
Denny’s
Syfy Channel
Pepsi
Snapple
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5