1. ‘Analysing Digital Audiences for First World War digital content’ Workshop
6th September- 10.00am – 3.15pm
JISC London Offices, Brettenham House 5, Lancaster Place, London WC2E 7EN
http://www.jisc.ac.uk/contactus/findus/london.aspx
Rationale: This workshop has been convened to help public-sector bodies involved in the
commemoration of World War 1 (WW1) understand the drivers for digital audiences engagement
and to consider ways in which organisations can work together to develop a framework for
gathering audience data, both qualitative and quantitative. This workshop will provide the
foundations for scoping a ‘Framework for audience analysis’ to be shared more widely within the
IWM First World War Centenary Partnership (www.1914.org.uk ), in order to provide seamlessly
digital content to enhance education, research and public understanding.
AGENDA
Context:
10.00- 10.10: Introduction and welcome: Catherine Grout, Director of E-Content team, JISC
10.10- 10.20: ‘First World War Commemoration in context: A background’, Gina Koutsika, Imperial
War Museum
10.20- 10.40: ‘The Great War Archive: How to audiences engaged with WW1’, Kate Lindsey, Oxford
University Computing Services
10.40-11.10: ‘Public perceptions of the First World War’: Rose Van Orden, Senior Planner, M&A
Audio and Music BBC
11.10- 11.30: BREAK
Tools for scoping metrics: qualitative and quantitative:
11.30- 11.50: ‘An Introduction to the SCA Audience Analysis toolkit’, Max Hammond, Curtis and
Cartwright
11.50- 12.10: ‘How to measure success: Understanding and monitoring impact’, Kathryn Eccles,
Oxford Internet Institute
12.10- 12.40: ‘Getting Real: How to evaluate Online Success’, Jane Finnis, Culture 24
12.40- 13.20: LUNCH
Discussion:
Towards a framework for analysing digital audiences to WW1 digital offerings
13.20- 14.20: Attendees will be split into break-out groups to discuss and consider the following
questions

2. What audiences do we have in common (e.g. across public bodies such as academia, cultural
heritage and public-service broadcasting)?
Where are the most challenging audience groups to engage with? How can this be
remedied?
Are there examples of ‘good’ and ‘bad’ audience engagement?
What information do we need to capture?
i) What information do we need to capture from our audiences which will help target
our offerings?
Is a common methodology for measuring impact and audience engagement possible,
achievable and/or desirable?
14.20-14.40: Feedback from each group
14.40- 15.00- Next Steps: Roles, Responsibilities and Actions
15.00- 15.15- AOB
15.15- Thanks and Close