analisi Geox 2° step

INDICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COPY STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACTION PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRIMA FASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Above the line

Struttura narrativa del messaggio pubblicitario di geox Mandante Il benessere Eroe : GEOX Aiutante : la membrana traspirante (la tecnologia) Antieroe : STRESS Aiutante : scarpe e vestiti che non traspiarano Missione liberarsi dallo stress Premio ottenimento del benessere psicofisico Falso eroe: Competitors con la medesima promessa V . Propp, La morfologia della fiaba (1895 -1970)

ESEMPI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Above the line

SPOT DA 30’’ ,[object Object],Above the line

SECONDA FASE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Above the line

WEB ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Below the line

BELOW THE LINE: touch points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Below the line

EVENTO ,[object Object],[object Object],[object Object],[object Object],24h DI RESPIRO Below the line

24h DI RESPIRO ,[object Object],[object Object],[object Object]

WEB ENGAGEMENT ,[object Object],[object Object],[object Object],[object Object]

ANALISI MEZZI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

analisi Geox 2° step

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