Redmi Strategies.pptx

1. STRATEGIES USED BY REDMI
1
Dr.G.Sivakumar
Associate Professor
Sri Ramakrishna College of Arts & Science
Coimbatore - 641 006
Tamil Nadu, India

2. INTRODUCTION
REDMI is a Subsidary company owned by the chinese electronics company
xiaomi It was first announced in July 2013 as a budget Smartphone line and
became a seperate sub- brand of Xiaomi in 2019 with entry-level and mid-range
devices, while xiaomi itself produces upper-range and flagship Xiaomi (Formely
Mi) phones. Redmi phones use the xiaomi's MIUI user interface on def of Android
Models are durded into entry level Redoni, the mid-Rang. Redmi Note, and the
high-end Redmi k. The unrelated Mia Android one series is Positioned in the
Same market segment as Redmi devices, despire being part of the upper Range
Xiaomi M. lineup.

3. PROFILE
Xiaomi corporation was founded in april 2010 and listed on the Main Beard of
the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a
consumer electronics and Smart manufacturing company with Smartphones
and Smart hardware connected by an Iot platform at its core. with an equal
emphasis on innovation and quality, continuously pursues high-quality user
experience and operational . The company relentlessly build amazing
products with honest prices to Let everyone in the world enjoy a bitter life
through innovative technology. Xiaomi is a Constituent of the Hang Seng
Index, Hang Sing china Enterprises Index Hong Seng TECH Index and Hong
Seng china 50 Index.

4. STRATEGY USED BY REDMI COMPANY
Xiaomi has kept its marketing Strategy minimalistic due to the cost
Leadership business Strategy unlike other recent competitors likes. Oppo
and vivo, the mobile intermet company didn't acdopt traditional marketing
and utilized Social media marketing to save on advertising costs. Xiaomi
peroducts Strategy is a core Part of its buriners model. It develop Smart
phones and Related products that are consistently at the top of the market
and then user its massive fan base and innovative marketing sechniques to
sell those phones. Xiaomi's 'flash Sali' model was revolutionary. By initially
selling products online, Xiaomi Created a Sense of urgency and exclusivity,
diwing up demand.

5. Swot analysis of REDMI
Despite its weak branding in the Western hemisphere, xiaomi is one of the
largest tech companies in the world. Standing at rank fous.
STRENGTHS
→ Affordable pricing
→High quality products
→ Substantial profit Margins
WEAKNESSES weak brand preceptionO
PPORTUNITIES New Geographic Markets→ Green branding
THREATS High competition→ poor customer.

6. CONCLUSION
In Just four years after it was Xiaomi has abready smartphones Founded, been
named the third largest Smartphones maker in the world and the most popular
in china. The company has a unique business model and strategies, which has
enabled the form to occupy the smartphone market at a Rapid rate.