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Stay hungry, stay foolish.
                        About leadership




Luca Confalonieri   Mauro Giorgi   Alessandro Gorbani   Fabrizio Sartori




                                                                           1
No big deal.
Just three stories.



                      2
Connecting the dots
                                       10 years later the
     After 6                           Macintosh will be
                          Apple
    months he                          the 1st computer
   dropped out                           with beautiful
    of College            Due to his
                         curiosity he     typography
                        dropped in a
                          calligraphy
                             class
“You can't connect the dots looking forward.You can only
  connect them looking backwards, so you have to trust
   that the dots will somehow connect in your future.”
                                                            3
Love & Loss




      1976                 1985              1997
“In a remarkable turn of events, Apple bought NeXT and I
  returned to Apple and the technology we developed at
   NeXT is at the heart of Apple's current renaissance.”
                                                           4
About death.
“No one wants to die, even people who want to go to
      Heaven don't want to die to get there.”



  "If today were the last day of my life, would I want
         to do what I am about to do today?"



“Remembering that you are going to
 die is the best way I know to avoid
    the trap of thinking you have
          something to lose.”
                                                         5
Stay hungry, stay foolish.
  “It was the mid-Seventies
 and I was your age. On the
   back cover of their final
 issue was a photograph of
  an early morning country
   road, the kind you might
find yourself hitchhiking on
if you were so adventurous.
  Beneath were the words,
 "Stay hungry, stay foolish. "
 And I have always wished
       that for myself.”
                         Steve Jobs
                                      6
Born Steven Paul Jobs in
    San Francisco on February
            24th 1955

 In 1976 (21 years old) founded
 Apple with Steve Wozniak and
         Ronald Wayne

      In May 1985 he got
        fired from Apple

The same year he founded


                                  7
In 1986 bought The Graphics Group
        which later turned into

  The new company will produce
Academy Award winning movies like
              and

   In 1996 Apple bought NeXT
     bringing Jobs back as CEO

In 2001 Mac OS X has been released

 2010 Apple revenue $ 65.23 billion


                                       8
Right Brain
              Intuition
Imagination
              Strategy
 Tolerance
              Risk
  Design
              Disorder
Leadership
                Art
   Overview
                          9
About leadership
            leadership |ˈlēdərˌ sh ip|
the action of leading a group of people or
             an organization.
                                  New Oxford American Dictionary



   Leadership is the ability to drive and motivate
others to change by developing a vision and strategy
          change,
 for empowering people to achieve the objectives.
   Leadership is organizing a group of people to
              achieve a common goal.
                                                                   10
Leadership features
                 Innovate

                 Develop
                  Inspire
                   Vision
                 Generate

          Challenge the status quo

             Do the right things
                                     11
Ability to innovate
“Innovation distinguishes between a leader and a follower. “




      1976                1984                2010




                                                           12
Develop




“Design is not just what it looks like and feels like.
             Design is how it works.” Steve Jobs
                                                         13
Vision
          “Our vision is that we have just begun.”




    “Hardly anyone believed that average people might
  have any use for personal computers; they were huge,
    lumberingdevices that performed massive number
 crunching exercises for big business or big government.”
“Quality is more important than quantity. One home run is
             much better than two doubles.” Steve Jobs
                                                            14
Generate




“The people who are doing the work are the moving force
behind the Macintosh. My job is to create a space for them,
to clear out the rest of the organization and keep it at bay.”
                                                Steve Jobs
                                                             15
Challenge the status quo




 “Why join the navy if you can be a pirate?“

                                      Steve Jobs
                                                   16
Do the right things
                       iPod evolution




  2001        2004         2005           2007      2010




“You can't just ask customers what they want and then try
  to give that to them. By the time you get it built, they'll
                   want something new. “        Steve Jobs
                                                            17
Do the right things
                                                          positioning
                                               Competitive advantage
                                        Cost leadership Differentiation
                      Entire industry
Strategic target




                                                     Focalization
                   A segment of the
                       industry




                                            Lower costs                 Higher prices


                                                                                        18
Do the right things
                Blue ocean
“There's an old Wayne Gretzky quote I love.
                  I skate to where the puck is
                 going to be, not to where it's
                             been.”
                                     Steve Jobs




                                                  19
Inspire


 “Your time is limited, don’t waste it living someone
else’s life. Don’t be trapped by dogma, which is living
  the result of other people’s thinking. Don’t let the
  noise of other’s opinion drowned your own inner
   voice. And most important, have the courage to
    follow your heart and intuition, they somehow
    already know what you truly want to become.
              Everything else is secondary” Steve Jobs
                                                          20
Leadership is organizing a
    group of people


 “My model for business is The Beatles: They were
     four guys that kept each other's negative
tendencies in check; they balanced each other. And
  the total was greater than the sum of the parts.
Great things in business are not done by one person,
        they are done by a team of people.”
                                            Steve Jobs
                                                         21
Steve Mobs
              The dark side of Steve Jobs
 “Steve would have made an excellent king of France”
                                    Jef Raskin - former colleague

 “Steve might be capable of reducing someone to tears.”
                               Pat Crecine - NeXT former director

 “On the phone Mr. Jobs cooed and threatened, including
warnings to ‘watch my backside’ and, strangely, ‘don’t ride a
              bicycle alone on dark roads.’”
                                   Rich Karlgaard - Forbes editor

“To turn really interesting ideas and fledgling technologies
into a company that can continue to innovate for years, it
               requires a lot of disciplines.” Steve Jobs
                                                                    22
Steve Mobs
             The dark side of Steve Jobs
         Jobs regularly misses appointments
  He acts without thinking and with bad judgement
         He does not give credit where due
            Jobs often reacts ad hominem
He makes absurd and wasteful decisions by trying to be
                       paternal
           He interrupts and doesn’t listen
 He does not keep promises or meet commitments
           He makes decisions ex cathedra
                 Optimistic estimates
    Jobs is often irresponsible and inconsiderate
                                Jef Raskin - former colleague
                                                            23
Leadership vs. Management
high                CAOS           DEVELOPMENT

                      1976                today
 Leadership




                    Rapid growth      Orderly growth
                RECESSION          BUREAUCRACY

                                   1985
low                   Reduction              Stability
              low            Management           high
                                                         24
Decision Making
        GUI                Seeing                  iPod
(Graphic User Interface)    First
                                            iTunes music store
   Multi Touch
                                                              iPad



        Thinking                                      Doing
         First                      Henry Mintzberg   First




                                                                     25
Thank you.
             26

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Stay Hungry, Stay Foolish: Steve Jobs & Leadership:

  • 1. Stay hungry, stay foolish. About leadership Luca Confalonieri Mauro Giorgi Alessandro Gorbani Fabrizio Sartori 1
  • 2. No big deal. Just three stories. 2
  • 3. Connecting the dots 10 years later the After 6 Macintosh will be Apple months he the 1st computer dropped out with beautiful of College Due to his curiosity he typography dropped in a calligraphy class “You can't connect the dots looking forward.You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.” 3
  • 4. Love & Loss 1976 1985 1997 “In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance.” 4
  • 5. About death. “No one wants to die, even people who want to go to Heaven don't want to die to get there.” "If today were the last day of my life, would I want to do what I am about to do today?" “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.” 5
  • 6. Stay hungry, stay foolish. “It was the mid-Seventies and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish. " And I have always wished that for myself.” Steve Jobs 6
  • 7. Born Steven Paul Jobs in San Francisco on February 24th 1955 In 1976 (21 years old) founded Apple with Steve Wozniak and Ronald Wayne In May 1985 he got fired from Apple The same year he founded 7
  • 8. In 1986 bought The Graphics Group which later turned into The new company will produce Academy Award winning movies like and In 1996 Apple bought NeXT bringing Jobs back as CEO In 2001 Mac OS X has been released 2010 Apple revenue $ 65.23 billion 8
  • 9. Right Brain Intuition Imagination Strategy Tolerance Risk Design Disorder Leadership Art Overview 9
  • 10. About leadership leadership |ˈlēdərˌ sh ip| the action of leading a group of people or an organization. New Oxford American Dictionary Leadership is the ability to drive and motivate others to change by developing a vision and strategy change, for empowering people to achieve the objectives. Leadership is organizing a group of people to achieve a common goal. 10
  • 11. Leadership features Innovate Develop Inspire Vision Generate Challenge the status quo Do the right things 11
  • 12. Ability to innovate “Innovation distinguishes between a leader and a follower. “ 1976 1984 2010 12
  • 13. Develop “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs 13
  • 14. Vision “Our vision is that we have just begun.” “Hardly anyone believed that average people might have any use for personal computers; they were huge, lumberingdevices that performed massive number crunching exercises for big business or big government.” “Quality is more important than quantity. One home run is much better than two doubles.” Steve Jobs 14
  • 15. Generate “The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.” Steve Jobs 15
  • 16. Challenge the status quo “Why join the navy if you can be a pirate?“ Steve Jobs 16
  • 17. Do the right things iPod evolution 2001 2004 2005 2007 2010 “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. “ Steve Jobs 17
  • 18. Do the right things positioning Competitive advantage Cost leadership Differentiation Entire industry Strategic target Focalization A segment of the industry Lower costs Higher prices 18
  • 19. Do the right things Blue ocean “There's an old Wayne Gretzky quote I love. I skate to where the puck is going to be, not to where it's been.” Steve Jobs 19
  • 20. Inspire “Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary” Steve Jobs 20
  • 21. Leadership is organizing a group of people “My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they are done by a team of people.” Steve Jobs 21
  • 22. Steve Mobs The dark side of Steve Jobs “Steve would have made an excellent king of France” Jef Raskin - former colleague “Steve might be capable of reducing someone to tears.” Pat Crecine - NeXT former director “On the phone Mr. Jobs cooed and threatened, including warnings to ‘watch my backside’ and, strangely, ‘don’t ride a bicycle alone on dark roads.’” Rich Karlgaard - Forbes editor “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.” Steve Jobs 22
  • 23. Steve Mobs The dark side of Steve Jobs Jobs regularly misses appointments He acts without thinking and with bad judgement He does not give credit where due Jobs often reacts ad hominem He makes absurd and wasteful decisions by trying to be paternal He interrupts and doesn’t listen He does not keep promises or meet commitments He makes decisions ex cathedra Optimistic estimates Jobs is often irresponsible and inconsiderate Jef Raskin - former colleague 23
  • 24. Leadership vs. Management high CAOS DEVELOPMENT 1976 today Leadership Rapid growth Orderly growth RECESSION BUREAUCRACY 1985 low Reduction Stability low Management high 24
  • 25. Decision Making GUI Seeing iPod (Graphic User Interface) First iTunes music store Multi Touch iPad Thinking Doing First Henry Mintzberg First 25