A go-to-market strategy, typically known as GTM in marketing, is a detailed plan elaborating the lifecycle of introducing a new product and ways to catalyze its demand in the market. A well-crafted strategy broadly covers A competent GTM plan identifies the problem prevalent among the target market and projects the product as a solution. It serves as a roadmap for the transition phase from introducing a new revenue source to acting on its actionability in the market. It focuses on generating demand for the product across the market rather than generating leads.

1. Build an Actionable
GTM Strategy
for your Business in
5 Simple Steps
www.wseinfratech.com

2. Define your
Target Customers
01
STEP
Factors to Consider:
Is it intended for the B2B or
B2C market?
What type of segmentation
should be used?
What are the pain points of
the potential buyers?

3. Evaluate your
Value Proposition
Factors to Consider:
What are the problems the
product shall address?
What sets the product apart
from the competitors?
What makes the product
unique in terms of features?
02
STEP

4. Draft the
Pricing Plans
Factors to Consider:
How much was invested in
manufacturing?
What are the expected ROI
and profit metrics?
What are the competitors’
pricing strategies?
03
STEP

5. Map Promotion
Methodologies
Factors to Consider:
What are the prospective
marketing channels?
Which inbound & outbound
strategies bring best results?
How much should be spent
on its promotion?
04
STEP

6. Select Sales/Distribution
Channels
Factors to Consider:
What is the nature & purpose
of the product?
Which shopping platforms
are used by the target market?
What are the ways to improve
and speed up distribution?
05
STEP

7. Let’s drive
with
GTM Strategy
your Product’s Success
A Powerful
www.wseinfratech.com
+91-907375 4444
marketing@wseinfratech.com