An insight into insights
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A short presentation on the role, importance and power of insights and how to find them. The original has loads of ads as examples that I have had to remover from this slideshare
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An insight into insights
- 1. An insight into insights Richard Huntington, Saatchi & Saatchi Thursday, 19 September 2013
- 2. What’s so great about insights anyway? Thursday, 19 September 2013
- 3. Never the end but always the beginning Thursday, 19 September 2013
- 4. Better beginnings... Thursday, 19 September 2013
- 5. Thursday, 19 September 2013
- 6. Thursday, 19 September 2013
- 7. “Insights shift us to a new story. Our insights transform is in several ways.They change how we understand, act, see, feel and desire” Gary Klein, Seeing What Others Don’t Thursday, 19 September 2013
- 8. “Insight cannot be taken back. You cannot return to the moment you were in before” Hilary Mantel,Wolf Hall Thursday, 19 September 2013
- 9. Just because you call it an insight doesn’t make it one Thursday, 19 September 2013
- 10. Thursday, 19 September 2013
- 11. Thursday, 19 September 2013
- 12. Revelation “An astonishing disclosure about people, the category or the wider world” Me Thursday, 19 September 2013
- 13. Thursday, 19 September 2013
- 14. Research doesn’t hold a monopoly over insight Thursday, 19 September 2013
- 15. Thursday, 19 September 2013
- 16. The art of insight hunting Thursday, 19 September 2013
- 17. Three tools Alive Empathy Curiosity Thursday, 19 September 2013
- 18. “Discovery consists of looking at the same thing as everyone else and thinking something different” Albert Szent-Gyorgyi, Nobel Prize Winning Physicist Thursday, 19 September 2013
- 19. Two mantras Care about what they care about Soften your focus Thursday, 19 September 2013
- 20. One rule Keep it real Thursday, 19 September 2013
- 21. Six techniques You and yours Exploring Listening hard Cultural clues Other people’s data Weird shit Thursday, 19 September 2013
- 22. You and yours Thursday, 19 September 2013
- 23. Exploring Thursday, 19 September 2013
- 24. Listening hard Thursday, 19 September 2013
- 25. Cultural clues Thursday, 19 September 2013
- 26. Other people’s data Thursday, 19 September 2013
- 27. Weird shit Thursday, 19 September 2013
- 28. It is important to be right It is essential to be interesting Thursday, 19 September 2013
- 29. Thursday, 19 September 2013
- 30. Good luck Thursday, 19 September 2013