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2012
                The year that won’t go quietly



Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Anger
                          Insecurity
                            Thrift

Tuesday, 9 October 2012
Optimism
                          Creativity
                            Pride

Tuesday, 9 October 2012
Three cultural themes
                Six communications themes



Tuesday, 9 October 2012
Tuesday, 9 October 2012
One.
        The desire for justice



Tuesday, 9 October 2012
In 2012 Brits will increasingly stand
          up for decency versus injustice
            whether perpetrated by the
        Government, the media, businesses
                  or each other


Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Two.
        Reinventing the hero



Tuesday, 9 October 2012
Leaders have lost their lustre
         leaving us craving real heroes - we
         are looking in both traditional and
          unusual places for our heroes. In
        times of anxiety heroes offer us far
           more hope and direction than
                  leaders ever can

Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Four.
        A powerful sense of pride



Tuesday, 9 October 2012
With Britishness under the spotlight
      in 2012 it is being redefined with
     new found confidence. Being proud
     to be British is finally welcome and
                    justified


Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
Tuesday, 9 October 2012
One.
        Freedom to not freedom from



Tuesday, 9 October 2012
Two.
         Simplicity and honesty are
         killer apps


Tuesday, 9 October 2012
Three.
        The creative dividend gets
        richer



Tuesday, 9 October 2012
Tuesday, 9 October 2012
Four.
        Social grows up



Tuesday, 9 October 2012
Five.
         Experience and reach meet



Tuesday, 9 October 2012
Six.
          Campaigns become more
          multitiered


Tuesday, 9 October 2012
Thank you




Tuesday, 9 October 2012

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2012 The year that won't go quietly