An Event Apart DC: The Recap

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Forty Design Director, Amy Lamp, was lucky enough to make it to DC's An Event Apart—a conference for people who care about code as well as content, and usability as well as design—and has brought back a a bevy of web knowledge goodness to share with everyone at PHX Content Strategy.

Technology Design

Recap:
AnEventApart2013
Washington,D.C.
AmyLamp
DesignDirector
amy.lamp@forty.co

Conference
recap
Panel
discussion
Identifyandexplore
thelandscapeof
digitaldesignand
content-creation
Determinewaysto
adjustourworkflowso
thatcross-discipline
teamscanadapt

Websitecreationis
arapidly-changing
environment.

Systems.
Iteration.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Systems.Createflexiblesystemsratherthan
fixed“pages”toaccommodatetheslewof
ever-changingdevices.
Iteration.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Systems.Createflexiblesystemsratherthan
fixed“pages”toaccommodatetheslewof
ever-changingdevices.
Iteration.There’snosuchthingasaperfect
launch.Getyourprojectouttheresoyoucanbegin
improvingit.
Accessibility.Wedon’tdecidehowpeople
accessourwebsites.Theydo.Andincreasinglyit’son
smalldeviceswithlowerbandwidth.

Accessibility
whatdevice
peopleare
using
their
relationshipto
thatdevice
qualityof
internet
connection
1 2 3

device / relationship / connection
Somanydevices,
somanysizes.
3”to30”andbeyond
Accessibility Systems Iteration

device / relationship / connection
Rememberthatcurrent
situationsarebadfor
predictingfuturebehavior.
http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/
Accessibility Systems Iteration

device / relationship / connection
Mobiledevices
areadisruptive
innovation.
i.e.,it’sacheapwayformorepeople
toaccesstheinternet
Accessibility Systems Iteration

TVbrowsers=
touch+distance
device / relationship / connection
Accessibility Systems Iteration

device / relationship / connection
Mobiledeviceinteractionis
oftenone-handed
Accessibility Systems Iteration

device / relationship / connection
Themobile
devicemaybe
theironlyaccess
toyoursite.
Accessibility Systems Iteration

device / relationship / connection
Takecarewiththe
“mobile”experience.
Accessibility Systems Iteration

device / relationship / connection
YMMV
35%havenointernetaccessathome.
Themeansofgettingoutofpovertyareincreasingly
availableexclusivelyontheinternet.
31%ofmobileownerswhousetheirmobiledevicefor
internetuseitfortheirprimaryinternetuse.
Accessibility Systems Iteration

Theintroductionof
differentdevicesandsizes
reallyjusttakesusbackto
thenaturalstateoftheweb.
Accessibility Systems Iteration

pageweight
makeinputeasy
favorHTMLover
Javascriptsolutions
startwiththesmallscreen
toucheverywhere
Specificstokeepinmind:
Accessibility Systems Iteration

Responsive
fluidlayouts
flexbox
mediaqueriesbasedonEMsratherthanpixels
breakpointsbasedoncontentneeds,notfixed
gridsystem
Accessibility Systems Iteration

Systems
“Putyourclientsinthe
positiontosucceed.”
—SamanthaWarren

Styletiles
Lookandfeel
http://styletil.es/
Accessibility Systems Iteration

Pattern
portfolios
Componentlibrary+
pageexamples
http://clearleft.com/thinks/onpatternportfolios/
Accessibility Systems Iteration

In-browser
wireframes
anddesign
http://alistapart.com/article/responsive-comping-
obtaining-signoff-with-mockups
Accessibility Systems Iteration

Contentstrategy
“Contentstrategyiscaringforthe
lifecycleofcontent.”
—KristinaHalvorson
who + how
Accessibility Systems Iteration

Workflowand
governance
Goodcollaboration
Makingyourselfheard
Asking“why?”
Substanceand
structure
Goodwriting
Chunkingyourcontent
people contentcomponents
Accessibility Systems Iteration

Iteration
“Butpeoplewillseeit!”
—JasonSantaMaria

Don’tprotectideas.
WeWANTfeedback.
Accessibility Systems Iteration

Getoverperfectionism
andshipit.
Accessibility Systems Iteration

Greatdesigns
evolve.
Accessibility Systems Iteration

It’seasiertorevise
thantocreate.
Accessibility Systems Iteration

EveryonewantstobeanAppleStore.
Becausethey’resuccessful.
Becausetheyare
designedwithintention.

“Appleproducts
suckjustasmuchas
everyoneelse’s”

Innovationdoesn’tmean
newinventions.
Innovationmeans
addingnewvalue.

…andthatwasAnEventApart2013,
Washington,D.C.

The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.

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My top takeaways from this wonderful conference were: 1) that it's impossible to design sites for specific devices and be covered -- we basically need to create in a way that covers all sizes of all devices; 2) embrace iteration, instead of trying to make it "perfect" on initial launch; 3) use systems for site design, like Style Tiles, designing in the browser and with responsive wireframes, and making pattern portfolios instead of making mockups for bunches of pages and screen sizes.

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