An Evaluation of HUL's Rural Marketing Strategy

An Evaluation Strategy For The Business Problem
2. Introduction Background to the Business problem With the advent of the era of globalization,
many companies fail to notice that a steady state rise in the low–cost rivals in the same market. An
evaluation strategy during which an organization offers a comparatively low worth to stimulate
demand and gain market share is the low cost pricing. It 's one in every of 3 generic selling ways
that may be adopted by any company, and is sometimes utilized wherever the merchandise has few
or no competitive advantage or wherever economies of scale square measure realizable with higher
production volumes which is additionally known as low worth strategy. Lower costs owing to the
massive variety of competitive corporations are seen everywhere. ... Show more content on
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Since provide and demand shift perpetually in response to tastes and prices, however the
government worth can amendment solely when a protracted political method, the government worth
can effectively ne 'er be equilibrium worth. This suggests that the government worth is either too
high or too low. The most common approach is to require advantage of scale. A customer
representing an outsized volume of market transactions will hash out for a higher worth by
threatening to backward integrate or to maneuver its business to a competitive provider. Moreover,
an outsized customer provides efficiencies to the vendor. Lower dealings prices (one invoice, one
negotiation, and one shipment), secure volume, and economies of scale produce value savings for
the provider that the two parties will share. The personal sector provides innumerable samples of
this approach; for instance, massive grocery chains pay lower costs for foodstuff than corner stores
owing to large–scale central getting. Another way to get lower costs through the market is to supply
data on the competitive alternatives to individual consumers. Victimization on this data, shopper
will establish the merchandise that most closely fits her wants and might demand a reduced worth
once
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Unilever Brazil Report
Investor meeting 5 March 2009 0 Safe harbour statement This presentation may contain forward–
looking statements, including 'forward–looking statements' within the meaning of the United States
Private Securities Litigation Reform Act of 1995. These forward–looking statements are based upon
current expectations and assumptions regarding anticipated developments and other factors affecting
the Group. They are not historical facts, nor are they guarantees of future performance. Because
these forward–looking statements involve risks and uncertainties, there are important factors that
could cause actual results to differ materially from those expressed or implied by these forward–
looking statements. Further details of potential risks ... Show more content on Helpwriting.net ...
9 5 UB pool of talents is highly recognized and demanded outside Brazil Total Brazilians
currently working abroad in 2008 = 90 37 Europe 6 Asia 47 Americas Source: UL internal data 10
However from 2004–2007 we underperformed with growth below the market ....... 2004 – 2007
Underlying sales growth Sales + 4 % p.a. €2.7 bn €2.1 bn 02 03 04 Market growth: 05 + 7% 06 07
Source: Unilever Financials, and estimates for market 11 6 consumer complaints were too high
and increasing Emerging problem DA Oral Care SCC Ice Cream Increasing problem Increase High
Deo H.H.C Skin Cleansing Hair Solution Wash Skin Care Ades Tomatoes Dressings Low Fabric
Cond. Existing problem High Low Complaints in 2007 12 .... and customer satisfaction was low
Unilever – Carrefour Ranking Unilever on Customer Service (in top % of all suppliers) 100% 90%
80% 70% 60% 50% 40% 30% 20% 10% 0 0 Poland HC Indonesia foods Malaysia HC Poland PC
Turkey PC Taiwan Foods Colombia HC Belgium HC Taiwan HC Turkey foods Indonesia HPC
Malaysia PC 10% 20% Brazil HC Poland Foods Spain PC Belgium Foods Greece HPC Brazil PC
Argentine HC 30% 40% France Foods HM Italy HPC Thailand HC Thailand PC 50% 60%
Argentine PC Brazil Foods France

Marketing And Competitive Strategies
[pic] Major Research Project On "An Analysis of Marketing & Competitive strategies adopted by
Hindustan Unilever Limited in Rural Area" For the partial fulfillment of the requirement for the
degree of MBA (Full Time) Batch 2010–12 Submitted By: Guided By SUMIT WASNIK Prof. S.P.
TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll No:–1004309 IPS ACADEMY IBMR, IPS
Academy Rajendra Nagar, A.B. Road, Indore, 452012 (M.P.) Affiliated to: Devi Ahilya
Vishwavidyalaya, Indore, MP CERTIFICATE This is to ... Show more content on Helpwriting.net ...
|Review of Literature | |4. |Review of Literature | |5. |Rationale of study | |6. | Objectives | |7.
|Research Methodology | | a. | Research design | | b. |Variables to be used | | c. |Sample design | | d.
|Tools for data collection | | e. |Tools for data analysis | |8. |Analysis and Interpretation of results | | 9.
|Findings

The Effects Of Television On Public Service Advertising Essay
1. Introduction Public service advertisements are a type of advertisements that usually communicate
a certain idea not a mainly a product, they are used by Mass media to raise awareness and educate
publics about an issue in order to shift attitudes and motivate behavior change. PSAs mainly
communicate about health topics or social issues including alcohol and drug awareness,
environmental protection, obesity prevention and gun control. A PSA is generally sponsored by a
not for profit organization, trade association or political group. It is usually featured on television,
radio or print. The Public Service Advertisement should contain three types of messages to motivate
behavior change: Awareness, instruction, and persuasion. To create awareness, the messages of the
campaign must inform publics about the health topic. Instruction messages should tell the people
what to do and how to do it, and persuasion messages should give reasons to the public to adopt this
particular health behavior. 2. Literature Review: 2.1 Effects of Televised Public Service Ad The
effects of television are of particular interest because of this medium 's ability to reach a variety of
populations, including adolescents. Television is by far the most widely used means of
disseminating prevention messages, usually in the form of PSAs(Phillip Palmgreen, Lewis
Donohew N.D)1. Drug Abuse Prevention Campaign Studies generally suffer from mistakes in
campaign execution, including violating two of the main

Impact Of Globalization On The World
It is without a doubt that the world today has become a "Global village". Nobody wants to do or
wear or even eat something that's old news, all are out to get the "new" thing in the market. People
in every corner of the world have access to similar services and products. Let it be fashion,
entertainment of even food. Everybody is adopting similar habits. That's the power of globalization.
Globalization is the process by which the world is interconnected through technology and powerful
infrastructure for the purpose of communicating and managing resources. Globalization seems to
talk about several vibrant phenomena which ensure two major components. Firstly, they function
across national boundaries and secondly, they result in higher incorporation or interdependence of
human societies. It is therefore one aspect of development that affects the world in general, from
every point of human view. However, this did not happen overnight. Many companies were a part of
this process. Unilever being the biggest out of them all. It is one of the strongest and healthiest
companies in the world with multiple successful brands. This further allows the company to expand
into foreign markets in order to gain access to customers around the world. The strength of the
company lies in its key four global brands Dove, Sunsilk, Rexona and Lux.
The company's initial aim was to compete internationally by just introducing fewer products and
targeting just one or a few foreign markets. After the

Case Study Of Unilever Company
Unilever is a multinational company that has almost 400 brands and currently doing business in
almost 190 countries and was founded in 1930. Its headquarters are in UK and Netherlands.
Unilever has brands on four main division which are Personal Care, Foods, Refreshment and Home
Care.
Product and services
Personal care Foods Refreshment Home care
Axe Becel Lipton Domestos
Dove Knorr Bru Instant Surf exce;
Sunsilk Amora Taaza Rin
Rexona Cornetto Wheel
Aviance Creme bonjour Unox
Unilever is more focused on thirteen brands than the rest of the 400 brands and these thirteen brands
have sale of over one billion euros and all together 400 brands and businesses in 190 countries
enable Unilever to be the employer of approximately 169000 people.
In ... Show more content on Helpwriting.net ...
Procter and Gamble's vision is to be the best in its industry and be the number one choice for every
customer and its mission is to provide products and services with better quality and value that
contribute to the improvement of not only consumers' life but also the generation to come in
exchange for the sales and profit from the customer.
Procter and Gamble follows corporate governance which includes laws, procedures and policies
which demonstrates how strictly corporate governance is followed so that the rights of investors are
safeguarded against the working of the managers solely for their interest. The employees of Procter
and Gamble are part of the shareholders portion who proves to be the long term investors in this
process.
Stemcor is a private company that is mainly a steel trading company based in London. In 45
countries, it has almost 145 business location where 2000 people are currently employed.
Products and services of Stemcor: Figure 2: Products and services of

Deconstructing an Advertisement
We have decided to deconstruct the advertisement as follows: 1.what tools of persusion have been
useds? Need to consider language of advertisement? (modality words, mood/tone) (voice used
active)
2.what colours have been used in the advertisement? 3.What body language/gestures/facial
expressions are being used between characters of advertisement? 4.Who is the intended audience?
How do we know this?
7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the
advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have
been communicated?
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is
a female) is alone in the room with you. Although the advertisement mentions as an aside that the
product is also patented for men, we receive the strong impression that it is the female who has been
targeted as prospective market. This is due to the picture used, as well as colors, words, and
situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine
associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra
straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
The accompanying testimony is articulated in a warm familiar way with someone who refrains from
proving her last name or city of origin only signing herself as a social worker. The

Industrial Psychology Essay
INTRODUCTION Industrial psychology is concerned with people at work. It is also called
personnel psychology. A closely related field is known as organizational psychology. Traditionally,
industrial psychologists have assessed differences among individual workers and have evaluated
individual jobs. Organizational psychologists generally seek to understand how workers function in
an organization, and how the organization functions in society. The distinctions between industrial
psychology and organizational psychology are not always clear. Thus, the two areas are often
referred to jointly as industrial/organizational psychology, or I/O psychology. I/O psychologists
work for businesses, consulting firms, government departments, and ... Show more content on
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To have value, a system should maximize the accuracy with which people rate performance, and
minimize bias. Industrial psychologists commonly develop training programs. This function
involves identifying performance or technical needs of employees that can be met by training. It
also deals with evaluating the effectiveness of the training program. Training needs may include
ways to (1) help new employees get used to the organization, (2) update technical skills of current
employees, and (3) prepare employees for new responsibilities. Techniques used in training include
classroom lectures, work simulators, computer–assisted instruction, and role playing. Industrial
psychologists devote much time to job satisfaction. They investigate factors that have been found to
relate to satisfaction, including employee turnover, absenteeism, age, pay, and attitudes toward
unions. Industrial psychologists also study motivation because evidence suggests that both
motivation and ability are necessary for employees to succeed in their jobs. Thus, psychologists
develop systems for rewarding good performance, and they redesign jobs for greater interest and
challenge. Another important concern of industrial psychologists is what makes an effective leader.
The psychologists help identify the personality traits of a good leader and the types of leaders who
should be selected for a particular position. Industrial psychologists also help maximize efficiency
by

Consumer Behavour
Models of Consumer Behaviour UNIT 9 Objectives MODELS OF CONSUMER BEHAVIOUR
After reading this unit, you should be able to: identify the different levels of consumer decision–
making explain the process of consumer decision–making differentiate between types of buyer
decision behaviour describe the buyer behaviour with the help of an input, process, output model
Structure 9.1 Introduction 9.2 What Is a Decision? 9.3 Levels of Consumer Decisions 9.4 Process of
Decision– Making 9.5 Types of Purchase Decision Behaviour 9.6 Stages in the Buyer Decision
Process 9.7 Models of Buyer Behaviour 9.8 Summary 9.9 Key Words 9.10 Self–assessment
Questions 9:11 Further Readings 9.1 INTRODUCTION In this unit we shall examine ... Show more
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Models of Consumer Behaviour Thus, depending on the type of decision being made, the degree
and strength of active reasoning will vary. There are three factors which influence the degree of
active reasoning that is undertaken by the consumer in his process of decision–making. These are: i)
involvement, ii) alternative differentiation, and iii) time pressure i) Involvement: When a product is
perceived to be of great personal importance to the customer, such as personal clothing, or its
purchase involves a great deal of money or risk such as jewellery, car, house, company shares, the
level of involvement in making the decision is likely to be very high. The consumer is likely to
spend a great deal of time before arriving at the final decision. In contrast, when buying items which
do not reflect much on the consumer's personality or their purchase involves small amounts of
money .or the risk associated with them is not high, the degree of involvement of the consumer is
likely to be low. Products such as shoes, polish, toilet soap, toothpaste, biscuits etc. would fall in
this category. ii) Differentiation: When the consumer perceives that the various alternatives which
are available are very different from one another in terms of their features and benefits offered, he is
likely to spend more time in gathering information about and evaluating these

Market Share Of Old Spice Deodorant
1. OVERVIEW AND SPENDING RECOMMENDATION
We intend to improve the market share of Old Spice deodorant by 2% in the United States. We are
looking at improving the revenue by 5%, sales by 10 % and increasing the customer base by 5 %
thus consequentially increasing the share price of P&G by 5%. Our marketing spend this year will
be 4% of revenues. This would be in line with the increase in overall sales of 10% and we believe
that the marketing spend needs to rise as well to keep up the momentum. We would continue with
the similar allocation of funds towards our print and television advertisements. We plan to use the
increased budget in marketing on social media marketing and creating new YouTube advertisements
and direct marketing.
2. ... Show more content on Helpwriting.net ...
About 83 % of US population is living in Urban areas, thus the target market we are looking at
narrows down to 70 million
Behavioural segmentation –
Males in the age group between 14 – 35 years who are conscious of the way they smell. Taking an
approximation of 50 % of male population, the overall market segmentation we are looking at is
about 35 million
5. OVERALL MARKETING STRATEGY:
Determine if you want to pursue a volume (growth) or productivity focus.
Fundamentally, there are four (4) types of growth marketing strategies:
Strategy 1: convert non–users to your brand,
Strategy 2: enter new market segments,
Strategy 3: increase usage rate amongst current users,
Strategy 4: win competitors' customers.
There are three types of productivity strategies; enhance sales mix, raise prices, and cut costs.
Specify here the strategy you are recommending for the brand in each target market. State how this
relates to the key marketing mix elements relevant to your brand. This should be outlined in greater
detail in the Promotional Plan in Attachment 1.
6. BRAND POSITIONING
Old Spice as a brand

Swot
PROCTER & GAMBLE COMPANY PROFILE – SWOT ANALYSIS
October 2012
SCOPE OF THE REPORT
Scope
 All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 
2011 figures are based on part–year estimates.  All forecast data are expressed in constant terms;
inflationary effects are discounted. Conversely, all historical data are expressed in current terms;
inflationary effects are taken into account. Oral Care US$39.7 bn
Microwaves Refrigeration Home 60,669 Appliances Laundry Large Cooking Home Laundry
Confectionary 144,010 121,107 Appliances Appliances 132,745 121,107 US$185,477 mn
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt
has been made ... Show more content on Helpwriting.net ...
 Procter & Gamble's objective to invest in the 20 most profitable innovations is a move in the right
direction in light of its financial results.
© Euromonitor International
BEAUTY AND PERSONAL CARE: PROCTER & GAMBLE
PASSPORT 5
STRATEGIC EVALUATION
SWOT: Procter & Gamble Co, The
STRENGTHS WEAKNESSES
Leading brands
Global exposure
Mature market reliance  The company continues to rely heavily on mature markets. The emerging
markets will outperform mature markets over the forecast period putting Procter & Gamble in a
vulnerable position.

THREATS
Market share erosion  The company has seen its market share eroded in a number of key
categories. Unilever in particular has been pulling ahead in bath and shower and deodorants. This
trend will need to be reversed.
 Procter & Gamble has  Procter & Gamble has strong brands to its wide global exposure. name.
The company Its products are sold in boasts 24 billion dollar 180 countries through brands. It also
claims 50 wide–ranging distribution leadership brands that channels including mass contribute 90%
to its merchandisers and overall sales and profit. grocery stores.

Essay On HUL
Chapter 3
COMPANY PROFILE
HINDUSTAN UNILEVER LIMITED
WITH AN OVERVIEW OF ITS RURAL MARKETING
Hindustan Unilever Limited (HUL) is an Indian consumer goods company. It is owned by Anglo–
Dutch Company Unilever which owns a 51.51% controlling share in HUL as of March 2015 and is
the holding company of HUL.
HUL was established in 1933 and in 1956 became known as Hindustan Lever Limited, as a result of
merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. The
company was renamed in June 2007 as "Hindustan Unilever Limited."
HUL is one of the leading fast moving consumer goods companies in India. They own some of the
best known brands like Dove, Lifebuoy, Surf, Kissan, Bru and Pureit.
HUL feels proud to being a company whose visionary founders laid the foundation stone for good
governance long back and made it an integral principle of the business as demonstrated in the words
below. ... Show more content on Helpwriting.net ...
They build their brands and develop their products through extensive consumer insight, relentless
innovation and crystal–clear design and marketing. This is the powerful blend that helps HUL excite
and inspire their customers and consumers. They are committed to making sustainable living
commonplace and doing new ways of doing business that will reduce their environmental footprint
and increase their positive social impact.
I. Brands of HUL
HUl's brands

Marketing Plan For Ice Cream Brands
Refreshment segment includes sales of tea bags and other beverage, ice cream, nutrition supply and
weight management products. Some of the popular ice cream brands are Cornetto, Wall's and Ben &
Jerry's. Famous beverage brands include Lipton and PG Tips. Nutrition and weight management
products include Slim–Fast and Annapurna. Refreshment segment accounts for 19% of turnover,
declined by 3.7% due to exchange rate movement. Ice cream sales in two of the biggest markets, US
and Italy struggled in 2013, due to withdraw of some low margin products in the US, and weak local
economy in Italy. However sales of beverage have increased due to improvement in taste of some of
the products such as Lipton Yellow Label tea–bags. Core operating profit in refreshment was 0.9
billion Euro in 2013, 52 million lower than the previous year. Operating margin was also lower due
to higher advertisement and negative impact from recall of the AdeS.
Personal care segment includes sales of skin, hair and oral care products and deodorants. Some of
the most well–known global brands under this segment are Dove, Lux, Pond's, Sunsilk and Rexona.
Personal care segment accounts for 36% of total turnover, which is the largest category. The
personal care segment has an underlying sales growth of 7.3% and volume growth of 5.5%. While
price growth was 1.7%, lower than previous year due to higher commodity cost. Operating profit
was 3.2 billion Euro, improved by 121 million over the prior year. The strong year

Unilever Bangladesh Ltd. Bus 101
FINAL PROJECT Unilever Bangladesh Faculty Member: Nadia Asraf (NAF) Course BUS 101, Sec
9 Submitted by: Shah Asif, Id: 081170030 Sabrina Akther –1210680030 Sufia Akhter Suma–
1130043030 Rubiya Jahan Chowdhury –1210677030 Date: 15–04–2012 NORTH SOUTH
UNIVERSITY Table of Contents Titles | Page Number | Executive Summary | 5 | Introduction | 6 |
SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional
Strategies and Tools | 13 | Conclusion | 16 | Reference | 17 | Table of Contents (Figures) Figure |
Page Number | Organizational structure | 11 | EXECUTIVE SUMMARY Unilever is a multinational
consumer product manufacturing giant operating in over hundred countries all around the globe.
Unilever ... Show more content on Helpwriting.net ...
Following different supply chain methods depending upon the situation would provide the company
with economies of scale. Moreover, the extent of operations provides Unilever with cost advantages
and operational efficiencies. Strong portfolio of brands Unilever has an extensive portfolio of 400
strong brands (of which over 50 are operational in Bangladesh) spanning across 14 categories of
home, personal care and food products. Some of their most strong brands in Bangladesh are Knorr,
Lipton, Lux, Rexona, Sunsilk and Surf. Strong focus on research and development activities
Unilever invests strongly in the research and development (R&D) process of its products,
which is an essential component of the company's strategy. Total R&D expenditure stood at
€891m (approximately $1,242.6m), and €927m (approximately $1,292.8m) for the financial year
2009 and 2008 respectively. The benefits of this extensive R&D are then preached profitably
by all of sub–branches around the world including ULB. High Level of Foreign Assistance Unilever
PLC England the parent company and other sub–braches all over the world give assistance to
Unilever Bangladesh Limited so ULB enjoys a high level of support from Unilever. Large Target
Market Another major source of strength for Unilever Bangladesh Limited is its product targeting
all income groups. Lever Brothers Bangladesh Limited is providing products to all income groups
i.e. providing quality with economy as

Mktg Chap 8
Question 1
1.
Customer value is the relationship between company profits and company costs.
Answer
True
False
Question 2
1.
The most critical element for successful strategic planning is top management 's support and
participation.
Answer
True
False
Question 3
Question 3
1.
The manufacturer of Macho brand martial arts products was implementing a strategic plan when it
sponsored a local karate tournament for teenagers.
Answer

True
False
Question 4
1.
ExxonMobil was fulfilling its philanthropic responsibility when it partnered with the National Fish
and Wildlife Foundation to save the world's remaining ... Show more content on Helpwriting.net ...
This exemplifies a drawback of multisegment targeting strategy called:
Answer
demarketing
selective perception
undifferentiation
cannibalization
market repositioning
Question 13
Question 13
1.
An 18–year–old college freshman might be a "party animal" living in a dorm. Another 18–year old
freshman might be a husband with a small child and a full–time job. If you were in charge of a
marketing program aimed at these men, what segmentation technique would be the easiest to
employ that might help you to distinguish between them?
Answer
age cohort analysis
benefit
product differentiation
concentration

gender
Question 14
Question 14
1.
Better World Travelers Club
For many years, if car owners wanted to make sure they would not be stranded if their car broke
down, they became members of the American Automobile Association (AAA). Its members also
received discounts at AAA–affiliated motels as well as access to maps and a trip planning service.
Recently, a new company offering the same services as AAA has come on the market. Better World
Travelers Club (BWTC) is competing against AAA by offering the same roadside assistance as AAA
and at the same time pitching a go–green philosophy. The company is diligently courting the
environmentally conscious traveler. BWTC has agreed to donate one percent of club revenues to

Global Marketing Essy
Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A
management team that fails to understand the importance of global marketing risks losing its
domestic business to competitors with lower costs, more experience, and better products. Answer:
TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal–Mart expands into Guatemala
and Central American countries, it is implementing a market development strategy. Answer: TRUE
Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 3) Global marketing may take the form of
diversification strategy in which a company creates new products or services for the domestic
market. Answer: FALSE Diff: 2 Page Ref: 4 AACSB: Reflective Thinking 4) The perceived value ...
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Answer: TRUE Diff: 3 Page Ref: 21 AACSB: Reflective Thinking 38) In the context of global
marketing, leverage means some type of advantage that a company enjoys by virtue of the fact that
it has experience in more than one country. Answer: TRUE Diff: 2 Page Ref: 26 AACSB: Reflective
Thinking 39) Economic growth has reduced resistance that might otherwise have developed in
response to the entry of foreign firms into domestic economies. Answer: TRUE Diff: 2 Page Ref: 26
AACSB: Analytic Skills 40) Companies that cannot formulate or successfully implement a coherent
global strategy may lose their independence. Answer: TRUE Diff: 2 Page Ref: 28 AACSB:
Reflective Thinking 41) When you call United Airlines for reservation on a toll free number and get
a response from an operator in Mumbai, this is an example of: A) anti–globalization. B) global
marketplace. C) multilingual expression. D) discrimination. E) E–ticketing. Answer: B Diff: 2 Page
Ref: 3 AACSB: Reflective Thinking 42) Slumdog Millionaire, a movie which received several
awards and an Oscar in 2009 was filmed on a location in and around: A) London. B) San Francisco.
C) Cancun. D) Mumbai. E) Moscow. Answer: D Diff: 1 Page Ref: 3 43) A fundamental difference
between regular marketing and global marketing is: A) the lack of marketing mix. B) the scope of
activities. C)

What are Subcultures?
Introduction Subcultures are smaller groups of a larger culture that have similar and unique values
but also possess some differences to the common culture. There are many different subcultures such
as social class, age cohorts, gender, and religious subculture. Nowadays, subcultures are becoming
important to brands because it leads to a better orientation to market a product or service. This
assignment will focus on the age cohorts' subculture, namely Generation Y. Surprisingly,
"Millennials has 21% of consumer discretionary purchases, which is estimated over a trillion dollars
in direct buying power and a huge influence on older generations" (Milleniall Marketing, 2014). It is
the generation of people born during the 1980s and early ... Show more content on Helpwriting.net
...
The use of emotion in this ad conveyed the positive emotion and appealed to excitement and joy of
Generation Y. By doing so, Rexona struck a strong chord with the members of Generation Y who do
not dare to do more due to lack confident about their body. When using Rexona, they can do
whatever they want, not paying attention to others. Interestingly, the ad has excellent results. The
emotion in the ad transferred to the brand, which leads to brand perception. Moreover, it also
enhanced Rexona's image and generated memorability to the customers. 3. Discuss the linkages
between brand attributes, consequences of using the brand and the values that characterise members
of the subculture. A means–end chain is a helpful framework in order for the brand to communicate
more effectively with customers. The means–end chaining includes three major components: brand
attributes the consequences of using the brand and customers' terminal values (Chitty, Barker &
Shimp, 2012). In the case of Rexona, there are many attributes relating to Generation Y's terminal
value. Two first attributes are the protection against odour and the protection against wetness, which
leads them to be more confident. Body odour and underarm sweating are never pleasant, especially
to Millenials who are physically active. Moreover, the body odour and excessive wetness affect
negatively Generation Y's daily activities. It makes them get an inferiority complex and become

Swot Analysis Of HUL
1. Soaps and Detergents This segment main driving factor for the revenues of HUL as it contributes
approximately 49 percent of the total revenues. HUL's brands like Lifebuoy, Lux, Liril, Rexona,
Wheel, Surf Excel, Surf, Vim etc. in soaps and detergent have helped the company to dominate the
market and gain a significant position. The major growth drivers in this segment are sales volume
and price of the products. With the collaborative initiatives like Swachh aadat, we expect a rise in
consumption of soaps and detergents segment in rural as well as urban sector. Therefore, we expect
the soaps and detergent market to grow at 18 percent as penetration in rural market is a slow
phenomenon and based on the Historical CAGR of ~ 12 percent we are expecting it to be in line
with it. We have also assumed that this will dominate approximately 40 percent of the total market
share. ... Show more content on Helpwriting.net ...
Personal Products Personal Product contributes to 30 percent of the total revenues. This segment is a
high contribution segment. High volumes and economical prices were mainly responsible for the
increase in this segment. However, the increase in prices and high inflation has impacted the growth
of segment but with the presence of strong brands like – Pond's, Axe, Dove, CloseUp; Mass – Clinic
Plus, Fair & Lovely; Popular – Sunsilk, Vaseline, Pepsodent etc across categories like – hair care,
grooming, oral care, skin care, cosmetics & services etc will help the company to be the key
beneficiary with the rising income levels and growing demand because of changing lifestyle.
Therefore, we expect the growth of this segment to be at 17–20 percent. As the demands increases,
we expect the HUL to charge premium for the products in these category as the major target
customer for this segment is upper middle class and

Ratio Analysis Fmcg
Fast–moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are
sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are
generally replaced or fully used up over a short period of days, weeks, or months, and within one
year. This contrasts with durable goods or major appliances such as kitchen appliances, which are
generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product
deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked
goods – are highly perishable. Other goods such as alcohol, toiletries, pre–packaged foods, soft
drinks and cleaning products ... Show more content on Helpwriting.net ...
In layman 's terms a ratio represents, simply, for every amount of one thing, how much there is of
another thing.
A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken
from an enterprise 's financial statements. Often used inaccounting, there are many standard ratios
used to try to evaluate the overall financial condition of a corporation or other organization.
Financial ratios may be used by managers within a firm, by current and potential shareholders
(owners) of a firm, and by a firm 's creditors. Financial analysts use financial ratios to compare the
strengths and weaknesses in various companies. If shares in a company are traded in a financial
market, the market price of the shares is used in certain financial ratios.
 A ratio is not an end in itself. They are only a means to get to know the financial position of an
enterprise.
 Computing ratios does not add any information to the available figures.
It only reveals the relationship in a more meaningful way so as to enable us to draw conclusions
there from.
Sources of data for financial ratios
Values used in calculating financial ratios are taken from the balance sheet, income statement,
statement of cash flows or (sometimes) the statement of

Hr Practice of Unilever Bangladesh
CHAPTER 1
1 Introduction
1.1 Background of the Study:
Successful human resource department makes it possible for the organization to acquire the number
and types of people necessary to ensure the continued operation of the organization by the set the
right strategy with relate the HR management process. As a part of MBA program, our Human
Resource Management course teacher Abu Saleh Md. Sohel–Uz–Zaman assigned us to prepare a
report on "HR Practices in Bangladesh" as related topic on Human Resource Management course.
We have selected our report topic as "HR practices of the Unilever Limited". After complete our
MBA program we will be going to job market and competing with other universities' graduates for
getting a suitable job. For ... Show more content on Helpwriting.net ...
3.2 Company background
Unilever brands are trusted everywhere and, by listening to the people who buy them; they've grown
into one of the world's most successful consumer goods companies. In fact, 150 million times a day,
someone somewhere chooses a Unilever product. They create market and distribute the products
that people choose to feed their families and keep themselves and their homes clean and fresh.
People's lives are changing fast. As the way they'll live and work evolves, Unilever needs and tastes
change too. At Unilever they aim to help people in their daily lives. So they keep developing new
products, improving tried and tested brands and promoting better, more efficient ways of working.
They have a portfolio of brands that is popular across the globe – as they'll as regional products and
local varieties of famous–name goods. This diversity comes from two of Unilever key strengths:
4
Strong roots in local markets and first–hand knowledge of the local culture. World–class business
expertise applied internationally to serve consumers everywhere.
Focusing on performance and productivity, they encourage Unilever people to develop new ideas
and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to
the communities they serve. They don't only measure success in financial terms; how they achieve
results is important too. They work hard to conduct Unilever business with integrity – respecting

Unilever : A Single Operation And Share A Board Of Directors
Unilever N.V. and Unilever plc are a dual listed company; running as a single operation and share a
board of directors. According to 2013 revenues they are considered to be the third largest consumer
goods company in the world. Unilever is broken down into four divisions: Home Care, Personal
Care, Foods and Refreshments. Their portfolio consists of over 400 brands with products that can be
found in 190 countries around the world. However Unilever focuses on 14 brands which have
generated over 1 billion euros in sales. The focus brands are: Hellmans, Axe/Lynx, Lipton, Dove,
Knorr, Magnum, Sunsilk, Surf, Lux, Omo, Becel/Flora, Heartbrand, Rama, and Rexona. Many of
Unilever's brands have strong social missions such as Doves appreciate ... Show more content on
Helpwriting.net ...
They want to create a better future and help people get the most out of their brands and products.
Not only will they grow, but they will do it in a way that doesn't impact the environment. They also
take responsibility and promise not to engage in actions that can affect the environment. At the core
of Unilever's s values are their commitment to holding corporate behavior to the highest standard
possible. Integrity is at the heart of their corporation and they have vowed to treat the people,
environment, and organizations that their business comes in contact with. They vow to always make
a positive impact on society through their brands, operations and contributions. They also vow to
continue to working towards a sustainable business environment. Following the code of business
applies to everyone at Unilever no matter where they are in the world. There is also a business code
of conduct for its business partners, which emulate the corporate code of conduct followed by
employees. Therefore their goal is to work with suppliers who have values similar to theirs.
Unilever's business strategy goal is known as the compass. The compass embodies their purpose
("to make sustainable living commonplace") and vision ("to double the size of the business, whilst
reducing our environmental footprint and increasing our positive social impact"). The core of
Unilever's strategy goal was built around their plan

Business: Axe Commercial Research Essays
Introduction with Background Information Company Axe is one of the 400 brands which is
belonged to Unilever Company. The portfolio of this multinational company focuses on health and
wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many
world–leading brands including Axe, Lipton, Knorr, Dove, Hellmann's and Omo are some of these
brands (unilever.com). Market Axe Brand, which was named Lynx in Europe, was first launched in
France in 1983 as a teenage boys' grooming category (theguardian.com). For its first 19 years since
1983, AXE brand has developed its market merely in Europe. Later on, in 2002, AXE was
introduced to another big market–– the U.S and increased its target customers ... Show more content
on Helpwriting.net ...
However, according to most of the commercials they did before, their advertisements are well
known for sexual humor and exaggerated scenarios and exaggerated scenarios that play into male
fantasies. Significant changes about the campaign has changed in the year of 2014. The way how
the company promoted the Axe Peace fragrance line gave a new idea to the public with its content
and meaning behind. The new global campaign and commercial advertisement is related to peace.
The concept behind the advertisement and its marketing campaign was developed with the Peace
fragrance because Axe often visits college campuses and they finds peace and harmony are the
topics and themes that are supported by students (time.com). Thus, it aims to generate the awareness
of the peace message, as well as encouraging people to take simple but meaningful actions that will
have a positive impact on the future of their world. Also, partnered with international non–profit
organization, Peace One Day, Axe brand set a Peace Day on 21st September, 2013 (unilever.com).
$250,000 from Axe brand was donated to the organization and is promoting it in its advertisements
and on Facebook page (businessinsider.com). Besides these, the promotional campaign also includes
a Kiss–For–Peace Twitter hashtag. Users can submit photos of themselves kissing to Axe, and the
best photos are being broadcast on electronic

Case Study: A Brief History Of Nestle
3. Introduction
Name of Nestle selected and its brief history Nestle was founded by Henri Nestle in 1866 and is the
largest food and beverage company in the world nowadays. Nestle employ around 339,000 people
from about 194countries and has 447 factories in almost every country in the world. In 1867, Vevey,
Switzerland, a German pharmacist call Henri Nestle launched his product name Farine Lactee
Nestle which is a nutritious gruel for children and saving the life of a neighbour's child. He used his
surname, which means "little nest", in the company name and the logotype. The nest which means
or symbolizes as family, nourishment and security, it still play the central role in Nestlé's profile.
Nestlé success with product innovations and business ... Show more content on Helpwriting.net ...
Since Henri Nestlé developed his successful infant cereal "Farine Lactée", they have built their
business on the conviction that to have long–term success for their shareholders, they not only have
to comply with all applicable legal requirements and ensure that all of their activities are
sustainable, but furthermore they have to create significant value for the society.
Nestlé Agricultural Services has a key world–wide responsibility to develop and protect the source
of the raw materials to meet our production needs. While its main activity is providing agricultural
extension services to farmers, Nestlé Agricultural Services also maintains ongoing dialogue at
international, national and local levels. Collaboration with partners in the food chain ranges from
agricultural R&D to plant and animal breeding. We work with agricultural policy–makers and trade
organisations, as well as with farmers and farmers' organisations with the aim of improving
agricultural production. Sustainability in the supply of agricultural raw materials depends on many
ecological, economic and social factors. Wherever possible, Nestlé supports activities that
contribute to sustainability in the production of agricultural raw materials, including integrated
farming techniques and the use of all technologies that may contribute to

P&G Corparate
BCO 321 Strategic Management
School of Business
Vincent Chee, 110144
Ricky Liew, 100517
Walter Chin, 100936
Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4
Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM
Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble
(P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation
(IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21
Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE
Matrix 26 Calculation 27 The SPACE Matrix chart 28 The ... Show more content on Helpwriting.net
...
As time goes on, the whole company's segments have replaced with three major Global Business
Units. * The first GBU #1 is focusing on the beauty and grooming products. Which is again divided
into the categories of "his" and "her". The global brand such as Gillette, Pantene, Head, Shoulder
shampoo and goods that are served in this industry are categorize in GBU #1 * The health and well–
being is the main focus in the P&G's GBU #2. Together they are encounter for approximately
35 percent of the global feminine care products business. The Vicks is one of the well–known
brands in this business unit. * The last Global Business Unit, which is also the 3rd unit, is focusing
on the household goods. The home care products are all classify in this business unit. Some of the
famous brands are the Duracell battery, Downy, Gain and Tide, and many more. This P&G's
products reached to 99% household in the States and Canada. In addition to that, these goods
reached 4.6 billion populations in all around the world.
By implementing these three global units, the P&G Company tends to increase the productivity
and has a clearer view of the picture, as a whole. On the other hand, the global business units can do
a better calculation on the account of the company.
The P&G company is ranked on top as the "Global Top Companies for Leaders" and ranked
5th of the "World's Most

Mysore Sandal
SUBMITTED TO – PRABU DOSS K
2010
MMA – MYSORE SANDAL SOAP
XIME
Submitted by:
Aravindhan – 18
Charumathi –28
Amrutha Gadag – 37
Gaganpreet kaur – 38
Hariharan – 42
Table of Contents
Executive Summary..........................................................................................................3
Introduction..................................................................................................................4
Objectives....................................................................................................................4
Situation Analysis...........................................................................................................4
Industry Analysis.................................................................................................4
Competitor Analysis...........................................................................................5
Company Analysis...............................................................................................6
SWOT Analysis.............................................................................................................7
Market ... Show more content on Helpwriting.net ...
Rural consumers in India constitute 70% of the population. Rural demand is growing as the
awareness to health and sanitation, and with more soap brands being launched also in the discount
segment targeting the lower socio–economic strata of consumers. Source???
Mysore Sandal built up its brand image by emphasizing Indian legacy, cultural heritage, using
different brand building tools. Mysore Sandal Soap acquired the reputation of the only soap brand in
the world that uses 100% Sandalwood oil. KSDL, the manufacturer of Mysore Sandal brand chose

an emblem "Sharabha" which has a mythological significance. Mysore Sandal brand was built using
advertising, sales promotion and celebrity endorsements.
Objectives
* To understand the current scenario of the industry and its growth prospects. * To analyze the firm
(KSDL) and its marketing agenda pertaining to our product (Mysore Sandal) * To come up with the
plan for the next one year which the firm may adopt to incresase sales and market share.
Situation Analysis
Industry Analysis:
Toilet soap industry in India has variety of consumers, diversified in the aspects of buying capacity
and geography, which leads to high degree of fragmentation and hence gives rise to extensive
competition among the players. We have both national and global players dominating the market
while the small players have limited themselves to mostly regional reach. Some of the large players
in the market are HUL,

The Advertising Of Love Teams In The Philippines
The advertising of love teams in the Philippines has slowly been changing the Filipino's colonial
mentality mindset because it allows Filipinos to emulate local celebrities instead of foreign ones.
Local and global companies are capitalizing on this, making use of the love team's fame in order to
advertise their products. For global companies, they use glocalization in order to make their product
seem more localized to attract Filipinos. This is effective because Filipinos become attracted to love
teams because they project on to these love teams the traits they find important in themselves and
their surroundings. However, this type of projection can also be negative because of how celebrities
in love teams lose their right to privacy and are made to live up to extremely high expectations.
While it is good that Filipinos are beginning to emulate local celebrities over foreign ones, love
teams are not necessarily a good thing for the local industry. This is because international and
multinational companies are using them in order to advertise their products in a way that attracts
those with a more local mindset. It has come to the point that people often can no longer
differentiate what is local and what is foreign. It also leads to the effect of colonial mentality
lessening but the effect of this staying the same. Keywords: Love Teams, Colonial Mentality,
Advertising, Glocalization, Projection
Introduction
For centuries, there has been an ongoing struggle between the

Global Marketing Essy
Global Marketing, 6e (Keegan/Green)
Chapter 1 Introduction to Global Marketing
1) A management team that fails to understand the importance of global marketing risks losing its
domestic business to competitors with lower costs, more experience, and better products.
Answer: TRUE
Diff: 1 Page Ref: 4
AACSB: Reflective Thinking
2) As Wal–Mart expands into Guatemala and Central American countries, it is implementing a
market development strategy.
Answer: TRUE
Diff: 1 Page Ref: 4
3) Global marketing may take the form of diversification strategy in which a company creates new
products or services for the domestic market.
Answer: FALSE
Diff: 2 Page Ref: 4
4) The ... Show more content on Helpwriting.net ...
Answer: TRUE
Diff: 3 Page Ref: 17
22) Ethnocentrism is sometimes associated with attitudes of national arrogance or assumptions of
national superiority.
Answer: TRUE
AACSB: Analytic Skills
23) Today, ethnocentrism is on one of the major internal weaknesses that must be overcome if a
company is to transform itself into an effective global competitor.
Answer: TRUE

24) The term 'polycentric' describes management's belief or assumption that each country in which a
company does business is unique.
Answer: TRUE
25) Unilever's Rexona deodorant brand had 30 different package designs and 48 different
formulations. This is an example of ethnocentrism.
Answer: FALSE
26) A U.S. company that focuses on the countries included in the North American Free Trade
Agreement (NAFTA) has a regiocentric orientation.
Answer: TRUE
27) A European company that focuses its attention on Europe can be considered to have regiocentric
orientation.
Answer: TRUE
28) A

Globalization And India 's Rising Demand For Foreign...
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
(Article Submitted to – Paradigm (2015): Nourishing the Intellect, Theme – Rising Stars Setting
Suns).
Submitted By:
Aastha Verma Vohra
(Doctoral Student)
Faculty of Management Studies, University of Delhi,
Delhi–110007
Phone: 9811208423
Email: aastha178@gmail.com
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
Globalization
Globalization is an inevitable phenomenon that is leading the entire world towards becoming one
market, a global village. With the world becoming a single market, globalization has had a major
contribution in enabling the organizations worldwide to step out of the restricted domestic markets
and to set up their operations across the globe with confidence. This has largely led to a decline in
the importance in national borders and a greater emphasis on what the consumers actually demand
no matter the consumer is located in the very country in which the organization exists or an entirely
different part of the world. Moreover, with the rapid increase in global competition, companies that
strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage
and gradually losing the competitive advantage that they so much strived to achieve. However, for
some products and services the tastes and preferences of consumers in different nations are
beginning to converge on some global norm.

Unilever
Table of Contents Global Networks and Innovation of Unilever Company 3 1. Introduction 3 2.
Internationalization strategy 3 3. Visualization and interpretation of the parent–subsidiary network 4
3.1 Betweenness Centrality 5 3.1 Density of Network 7 3.3 Degree Centrality 8 4. Analysis of the
organization's Network 8 4.1 Locational aspects 8 4.2 Activity aspects 9 4.3 Size aspects 9 5.
Implications for the innovation strategy of Unilever 9 5.1 Meeting consumer needs 10 5.2
Introduction of new products 10 5.3 Sustainable Innovation 11 6. Conclusion 11 References 12
Global Networks and Innovation of Unilever Company 1. Introduction
Unilever is one of the best companies with its headquarters in ... Show more content on
Helpwriting.net ...
Also, Unilever strategy to introduce products into Latin America, North America, and Asia–Pacific
has helped in increasing the contribution of the total revenue by an average of 20 percent
(Weingardt, 2007). 3. Visualization and interpretation of the parent–subsidiary network
Unilever has subsidiaries in Europe, North America and other regions of the world. Some brands of
the company such as Lux soap are sold even in Cambodia and Albania where the corporation does
not have any industrial operations of its own. The company has a presence in 75 countries where
business is done through one or more operating industries and 500 companies make up the overall
Unilever group (Moreno, 2015).
Social network analysis is an ordinary complement to many management consultant offerings
valuable perceptions both during the study and execution phase. There are several uses for social
network analysis.
SNA can also be used to advance innovation; SNA can be used to determine the level of idea
sharing between groups, to help you create an innovation team. This aspect of SNA has been
adopted by Unlivier in the project "Socilyzer" which involves identifying and supporting persons in
the network, as well as looking at which groups would be more effective if they could converse
severally.

Marketing Profile Of HUL Laundry Care
HUL Laundry care
Pioneer in Indian detergent powder. Constantly upgraded itself. e.g. Surfexcel Blue, Quick wash39,
Launched in 1969, Rin with the power of its thunderous lightning flash has become a household
name synonymous with dazzling white clothes. A Value added brand with different variants e.g. Rin
matric & Rin advanced. Rin has won a number of accolades, the most recent being voted as the
Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006. A Heritage brand
launched in 1888 In the form of detergent cake. Value added brand i.e. priced over Wheel but below
Rin. Famous in WB & Kerala. SUNLIGHT.
Market Share of HUL
Regaining lost market share is the job at hand for the market leader in the soaps and detergents
category which is fast expanding with new and old players in the segment adopting an aggressive
stance. In fact, soaps and detergents have always contributed a big chunk (41 per cent) of HUL's
turnover. But the profit margins in this category have been under pressure and a tough competitive
environment has ... Show more content on Helpwriting.net ...
"The growth of the soaps and detergents category needs to be viewed on a very high base in the
previous year which saw price increases linked to commodity cost inflation. During the year under
review, the prices of products, particularly the detergents segment, were reduced taking into account
the reduction in commodity prices. The segmental margin of this category was lower by 100 bps
(one per cent) linked to the volatility in commodity costs in the initial part of the year and the
actions taken to defend the company's leadership position in the face of heightened competitive
activity. While the company is the undisputed market leader in this category, it continues to focus on
the challenge of winning back its lost market share in this important

Creativity in Advertising
* CHAPTER 1. * ADVERTISING.
1.1 Origin of advertising
The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote
past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related
activities. They used to barter products among themselves. Distribution was limited to how far the
vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the
earliest form of advertising was simply the trader shouting out the fact that he existed and naming
what he had to sell in the local market place.
As an instrument of marketing, advertising was an effective through multiple sales people reaching
many people at one time. Then it had used ... Show more content on Helpwriting.net ...
Price charged should be reasonable. This is necessary for the support and co–operation of
consumers.
* Advertising and Place:
Place relates to physical distribution which is possible through various channels of distribution.
Advertiser has to decide whether to adopt direct or indirect channels of also useful for large–scale
distribution. Advertising plays a crucial role to ensure smooth distribution of goods and keep the
consumers well–informed.
* Advertising and Promotion:
Promotion is perhaps the most important element in the marketing mix. Companies introduce sales
promotion campaigns for capturing market. Price discounts and schemes like buy one, get one free
are also offered as sales promotion. Various sales promotion techniques are introduced at the
consumer and dealer levels. Window display, provision of after sales services and coordinal public
relations also facilitate sales promotion. Massive advertising is useful to support the sales promotion
campaigns.
1.4 AIDA Formula in Advertising
The AIDA formula in advertising was suggested by E.K. Strong in his book "the psychology of

selling." This formula suggests the steps in the process of advertising. The term AIDA is a short
form derived from the four words:
AATTENTION
I INTEREST
D DESIRE
AACTION
* A = Attracting Attention:
It involves attention element of an advertisement which 'catches the eye' and attract attention. A
person is likely to

Society and Stakeholders the Impact of How Unilever Manage...
DARE TO EMBRACE DIFFERENCES:
LEADERSHIP COMPETENCIES FOR UNILEVER
Maarten–van Beek
Manager, Recruitment
Unilever
Postbus 1925, 3000 BX Rotterdam,
The Netherlands
Tel: (31) 6–53419550
E–mail: Maarten–van.Beek@unilever.com
Grachev, Mikhail V.
Associate Professor of Management
Western Illinois University
3561 60th Street, Moline, Il 61265
USA
Tel (309) 762–9481
Fax (309) 762–6989
Abstract. This paper focuses on leadership competencies in multinational companies. It displays
culture–contingent nature of effective leadership and reviews the lessons learned from Global
Leadership and Organizational Behavior Effectiveness (GLOBE) research that are applicable to the
multinational companies. The authors analyze Unilever's ... Show more content on Helpwriting.net
...
Third, we focus on the Unilever's developments in the culture–specific Russian environment. To
better understand this particular environment we present the results of our empirical findings on
culture and leadership in Russia. Fourth, we test culture–contingent framework by interviewing
managers of Unilever's Russian subsidiary and suggest recommendations to multinationals doing
business in the emerging markets. This research contributes to the local versus global debate by
giving a framework of how a global competency model can be used more effectively in different
cultures, based on the critical business success indicators of the cases which were analysed for this
research.
Strategic organizational contingencies, societal culture, and effective leadership

Our interpretation of leadership competencies in a multinational company combines several streams
of ideas. Strategy scholars link core competencies to the firm's success and discuss the impact of
culture on its international strategic behavior. International human resource management research
explores cross–cultural variations in global employment practices and organizational culture. And
those in the field of organizational behavior explore the cultural convergence and divergence in
international organizational practices and expand traditional view on leadership to situation–
contingent and culture–contingent levels of analysis. We suggest

Unilever Essay
Unilever, one of the world's leading suppliers of fast moving consumer goods across Foods and
Home and Personal Care categories is an Anglo–Dutch Multinational consumer goods company
which is co–headquartered in London, England and Rotterdam, the Netherlands. It is the world's
third–largest consumer goods company measured by 2012 revenue and its major Competitors which
stand ahead of it are Procter & Gamble and Nestle. Products of Unilever include beverages, Food,
personal care products and cleaning agents. Some of the top and major Brands endorsed by Unilever
are Axe / Lynx, Blue Band, Dove, Flora / Becel, Hellmann's and Best Foods, Knorr, Heartbrand,
Lipton, Lux, Omo, Rexona, Surf and Sunsilk.Unilever is one of the oldest multinational companies
and its products are available in around 190 countries. The Company operates worldwide employing
around 174,000 people in 316 companies by ... Show more content on Helpwriting.net ...
And it uses principally the same competitive strategy tactic in all the markets (Countries) where the
company has a presence, sells much the same products everywhere, strives to build global brands
and coordinates its actions worldwide. Strategy followed by Unilever is also called a think–global
and act–global strategy. Once Unilever successfully launched its product in numerous markets, it
expands its popular and successful brand to many other markets and starts competing globally.
Unilever has a theme to swift Unilever managers to integrate and coordinate the company's strategic
moves all around the world and to expand into most, if not all nations where there is a noteworthy
buyer demand. Building a global brand name is one of the most important prospect on which the
company puts substantial strategic emphasis. Along with that Unilever focuses on aggressively
chasing opportunities to transfer ideas, new products and competences from one country to the

Case Study Of Unilever
Unilever Excels at SLIM Brand Excellence Awards 2015.
Astra and Knorr are two popular brands among Sri Lankan consumers, that help to make good food
taste great. Both brands excelled at the SLIM Brand Excellence Awards 2015 ceremony held at
BMICH on November 5th, receiving two awards respectively. Astra won the Gold award for the
'Turn around Brand of the Year' and the Bronze award for the 'Product Brand of the Year', while
Knorr received the Gold award for 'International Brand of the Year' and the Bronze award for the
'Innovative Brand of the Year'.
These products are distributed island wide by Unilever Sri Lanka. The brands are trusted by mothers
who are constantly looking to to provide healthy, nutritious meals to their children. Since 1938,
Unilever Sri Lanka has been an established presence in the hearts of Sri Lankans. The company
offers 29 brands spanning household care, fabric cleaning, skin cleansing, skin care, ... Show more
content on Helpwriting.net ...
Silva further went on to discuss Unilever's marketing team, its values, the training received by the
employees and the working environment of the company.
Unilever is a global giant whose products are available the world over. However, the brands under
the Unilever flag appeal to the Sri Lankan consumer not because of their international acceptance
and recognition, but because these brands cater to their habits and lifestyles. Communications at
Unilever Sri Lanka are tailored with the Sri Lankan consumer in mind, and Ms. Silva stated that the
company encourages its employees to consider the consumers as the priority in their daily
operations.
Therefore, Unilever employees are constantly looking at how to satisfy the consumer's daily needs
and requirements. Ms. Silva stated that Unilever employees continuously endeavor to win the hearts
and loyalty of their consumer by providing them with products that would make a difference in their
lives and improve the quality of their

Stereotypes In Advertising
Stereotypes in commercials are still present today, however, the presence of sexism has dramatically
decreased over time. Companies create two versions of one product, with as little variation between
the two, except for the obvious gender separation and attempt to market it using a range of tech Two
prime examples of these are 'Barbie' dolls and 'Rexona' ads. Both commercials targeting two
different genders, the differences are almost too obvious. These commercials use a combination of
colours and music to influence and attract the attention of the target genders, however, colours and
music are only two of many techniques that are used. 'Rexona' is primarily targeting a male sporty
audience, whereas 'Barbie' ads target a younger and feminine ... Show more content on
Helpwriting.net ...
The commercial begins with a shot of two young girls with purple clothes on and a purple and pink
environment. This is followed by upbeat high pitched music and the girl stating 'Wearing styles'. All
of these characteristics would attract immediate attention from a female, ensuring the viewer listens
to the following statements that are intended to be repetitive, with the goal to ensure the viewer
remembers it, 'We're into 'Barbie''. The previous methods are used to influence the viewer into
purchasing the 'Barbie' dolls by portraying 'Barbie' as a person that is the main character of every
young girl's dream, partying, popular, dresses well and a 'handsome' and 'strong' boyfriend with no
imperfections. The sexism is made even more distinct when 'Barbie's' voice says 'better make him a
sandwich', referring to Ken. This gives a false expectation of how they should live their life, striving
to be someone that they are not, expecting themselves to match the perfection that 'Barbie' dolls are
portrayed as. This will result in pressure on growing up to be as perfect as 'Barbie', and
disappointment when the girls fail to achieve the impossible. To relate to the female viewer, the
narrator's voice is a soothing female voice, as if it is a motherly voice directing the young viewer to
purchase the product. The overall message is to illustrate that 'Barbie' dolls are perfect, the dream of
any young girl and an opportunity to live a life that everyone would

Unilever : A Dual Company
1.1 Mission Unilever N.V. and Unilever PLC are a dual listed company; running as a single
operation and sharing a board of directors. According to 2013 revenues, they are considered to be
the third largest consumer goods company in the world. Unilever is broken down into four
divisions: Home Care, Personal Care, Foods and Refreshments. Their portfolio consists of over 400
brands with products that can be found in 190 countries around the world. However, Unilever
focuses on 14 brands which have generated over 1 billion euros in sales. The focus brands are:
Hellmann's, Axe/Lynx, Lipton, Dove, Knorr, Magnum, Sunsilk, Surf, Lux, Omo, Becel/Flora,
Heartbrand, Rama, and Rexona. Two billion people use Unilever's product on any given day and the
company recognizes the privilege of being invited into these homes. Unilever strives at making
sustainable living commonplace for society. Their mission is to create a better future for the
communities they serve. Since the 1890s, when formed by philanthropic entrepreneurs, Unilever has
embodied a history of social responsibility. Not only did they serve the community but they also
developed programs for the welfare of their employees. A mission that was started over a century
ago still holds true for Unilever today. As stated on their website: "Today, we still believe that
success means acting with the highest standards of corporate behavior towards our employees,
consumers and the world in which we live." In 2010 Unilever launched

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Acknowledgment The preparation of this report is a sound example of teamwork. The experience
is a valuable one because not only did the report increase our understanding and knowledge on the
assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical
knowledge to enhance the understanding of practical implications. In addition, it also gave us a
thorough opportunity to learn from others; despite conflicting ideas, the teams managed to join
efforts and reach unanimous decisions at ... Show more content on Helpwriting.net ...
With 400 brands spanning 14 categories of home, personal care and foods products, no other
company touches so many people 's lives in so many different ways. 150 million times a day,
someone somewhere chooses a Unilever product. From feeding one‟s family to keeping one‟s home
clean and fresh, Unilever brands are part of everyday life. Unilever‟s mission is to add Vitality to
life. It meets every day needs for nutrition; hygiene and personal care with brands that help people
look good, feel good and get more out of life 8 2.2 COMPANY'S COMPETITORS Sunsilk exists
in the pure competition.The new Sunsilk shampoo aims to fulfilling the need of its target market by
offering a high quality, assessment of concept in term of acceptability, credibility, and perceived
benefits that it offers a healthy choice shampoo alternative to target customer.In urban areas, Sunsilk
is acting as a market challenger against Head & Shoulder. Sunsilk has got the advantage of keeping
their prices lower than Head & Shoulder shampoos but Head & Shoulder has captured a bigger
share of the market due to its intense promotional activities.. In urban areas Sunsilk acting market
challenge with Head & Shoulder. Sunsilk has got the advantage of keeping their prices lower than
P&G but P&G has captured a large market share due to its intense promotional activities. Generally,
Cute work as a

Examples Of Value Proposition Of Unilever
3.1 Value Proposition:
Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline,
Surf detergent, and Lipton tea, among many other products used every day.
Hindustan Unilever Limited (HUL) value proposition as follows: "Targeting any person who is
willing to pay a higher than ordinary transportation and search cost in order to buy quality goods to
the lowest price".
This is India's largest FMCG sector company which provides all type of household products. It has
Home & Personal Care products. It also has food and Water Purifier available with it.
HUL provides customer friendly products with low cost without compromising on the quality of the
product. The company focuses upon the value of execution, it targets different market segments for
different customers for example Pond's Age Miracle and dove shampoo in skin and hair care. Apart
from that HUL introduced Project Shakti to penetrate the rural market.
It has positioned itself as strongly in FMCG market. In 2005, Eureka Forbes and HUL entered the
storage water purifier market almost at the same time. At that time HUL decided to first test–launch
its product in Tamil Nadu while Eureka Forbes decided to go ... Show more content on
Helpwriting.net ...
Consumers watch the advertisement and think that they could look as appealing as them. So for
strengthening the need based positioning HUL created the need for people to look like stars.
Another example is HUL's lifebuoy strategy of positioning itself as a complete health soap. I also
positioned itself for value for money and long lasting soap. By doing that HUL created a need for
people to use a healthy soap with low price. It targeted all the middle class and well as low class
people especially focusing on rural

why is it important to study international marketing
Market Orientation is a company's philosophy focused on discovering and meeting the needs and
desires of its customers through its product mix. Unlike past marketing strategies that concentrated
on establishing selling points for existing products, market orientation works in reverse, attempting
to tailor products to meet the demands of customers. In essence, market orientation can be thought
of as a coordinated marketing campaign between a company and its customers. As was proved in
the recent history of the automobile industry, the idea that companies can create a product and sell
its features to an eager buying public is no longer concrete. With an increasingly global economy
and more and more choices for consumers, companies must be ... Show more content on
Helpwriting.net ...
Making a big difference in people 's lives
Unilever Ghana ltd vitality mission is rooted in the intimate understanding of people's needs and
aspirations; it inspires new ways to reach consumers with quality products that care for their
families and help them get more out of life. To achieve this aim, Unilever Ghana ltd maintains the
highest standards of corporate behavior towards their employees, consumers, customers,
shareholders and indeed their operating environment. Through their brands, they make the healthier
choice the enjoyable and easy choice for our consumers in Ghana. It is therefore not surprising to
find a Unilever product in every home in Ghana.
Capabilities refer to the firm 's ability to utilize its resources effectively. Capabilities according to
Porter are embedded in the routines of an organization. They are not easily documented as
procedures and this makes it difficult for competitors to replicate. A firm 's resources and
capabilities together form its distinctive competencies. These competencies Porter Explained enable
innovation; efficiency, quality, and customer responsiveness, all of which can be leveraged to create
a cost advantage or a differentiation advantage. Porter further argued that in order for a firm to
develop a competitive

An Evaluation of HUL's Rural Marketing Strategy

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