Inroduction to principles of marketing

2. What is marketing?
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3. How does marketing help?
3

4. How did marketing help businesses
in pandemic?
4

5. Marketing
• Marketing is the activity, set of institutions,
and processes for creating,
communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society
at large
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6. Producer vs. Consumer
11/25/2015 6
Ms Kirti Kiran, Asst Professor, Dept of
Commerce

7. Producer Aspect
• For whom is the product
meant- target market??
• Based on TM product
positioning and pricing will
be done
• How the product will be
offered to the consumer.
• Where to sell the product
• How to inform the
consumers about it
• Customer support
• Redesign/Reposition the
product
Consumer Aspect
• Whether the product will
suit me?
• Does the positioning suit my
given need?
• Desire vs demand
• Consumer states-Need for
Information about the
product
• From where to buy?
• Source of information.
11/25/2015 7
Ms Kirti Kiran, Asst Professor, Dept of
Commerce

8. 4 P’s of Marketing
11/25/2015 8
Ms Kirti Kiran, Asst Professor, Dept of
Commerce