Kevin Burnette has extensive experience in direct marketing, database marketing, and political consulting. He founded Gulf Direct, Inc in 2002 and has designed and implemented over 100 successful marketing projects for various clients. Prior to that, he worked at Dell Computer Corporation where he helped create their marketing database and customer relationship management system. He has a proven track record of delivering results across various industries.

1. KEVIN BURNETTE
Email: kburnette@gulfdirect.com Telephone: (512) 461-0686
PO Box 142646 ▪ Austin, TX ▪ 78714
SUMMARY OF QUALIFICATIONS
▪ Extensive private and public-sector direct marketing experience ▪ Adept in designing and
implementing successful Database Marketing strategies ▪ Experienced business and political
consultant ▪ Known for delivering desired results and managing teams ▪
PROFESSIONAL EXPERIENCE _____
Gulf Direct, Inc. Founder/CEO
Austin, TX 2002 - present
• Designed and implemented marketing/communications strategies in over 100 projects for
small, mid-sized and Fortune 500 firms, non-profits and political campaigns.
• Successfully delivered strategies have included a variety of Direct Mail, Database, Radio,
and Internet campaigns.
• Turnkey design/creative writing of all direct mail and radio communication strategies in
Congressional campaigns with combined communications budgets to-date of $2 million.
• Managed creation of three B-to-C national prospecting databases: two in private sector, one in
non-profit market space.
• Started a co-op mailing franchise (Money Mailer of Austin), reaching sales of $1.5 million;
managed sales team servicing more than 200 small business clients.
• Led 6 person in-house team, and selected outside vendors, at national non-profit in consolidating
and re-designing nationwide fundraising database of donors and prospects to track contact and
donor history.
RESULT: Client first among peers to create its own donor profile model and
comprehensive national prospecting database, with real-time search capability of contact
histories and RFM analysis.
RESULT: Reduced operational costs with greater customer insight/targeting intelligence;
new donor acquisition grew by 73% from previous 2-year period, doubling revenue over
previous cycle and increasing new revenue across all channels, exceeding all periods since 2002.
RESULT: More new donors “incepted” than in any preceding 10-year period;
successfully identified new key LTV donor relationships in house file.
• First in nation to load enhanced/scored voter data files onto Salesforce.com.
RESULT: Currently engaged with channel partner of Salesforce to create nationwide
voter data file online - complete with mobile access and app exchange.

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• Invited back into Dell in 2006-2007 for national consumer database marketing project; managed
two competing outside teams also ‘competing’ with internal catalog group; created two different
national prospecting models; supervised creative on two separate campaigns.
• Representative clients:
▪ Go Green International, Inc., a Texas-based biomass company (creative writer and
financial modeler for business plan)
▪ National Republican Congressional Committee
▪ U.S. Chamber of Commerce (vote targeting project, OH-15)
▪ Saxum Oil & Gas, LLC
▪ Pete Sessions for Congress
▪ PetroCost Solutions (business development modeler)
▪ Satellite Country
Dell Computer Corporation Senior Manager
Austin, TX 1995 - 2001
• As Senior Marketing Manager for Major Accounts: Co-led Americas’ team in creating second-
generation marketing database across all business units; team selected and managed vendor that
became outsource partner.
RESULT: Standardized more than 100 million order records into one consolidated
database, maintained externally and updated daily.
• Led Large Corporate Accounts division to be first sales division to overlay D&B data on
database of customers and prospects; conceived and built web-based Customer Relationship
Management system.
RESULT: Eliminated virtually all confusion among acquisition sales makers to hunt their
assigned parent and associated subsidiary companies, providing a password-protected online
tool by which they viewed only their accounts and pre-qualified leads.
RESULT: Provided access to over 2,000 parent companies, 125,000 business sites, and
35,000 decision-makers, all of whom were contacted by ongoing - outsourced but integrated -
outbound telemarketing.
• Designed and managed integrated marketing campaign capturing over 1,000 pre-qualified leads
with $200 million+ in sales opportunities over 13 consecutive quarters.
RESULT: Following proof-of-concept lead generation program, integrated campaign
grew revenue for inside sales by more than 81% in first year - from a $30 million per-quarter
base - and 50% the second year.
• Designed and managed major product launch campaign, approved all creative execution, and
managed special $3 million co-op marketing budget.
RESULT: Set record across all relationship business units in attracting the then highest
amount in co-op funding.
EDUCATION___________
Master Business Administration
Hankamer School of Business, Baylor University

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Bachelor of Arts, Economics
University of Texas at Austin