Amul is India's largest dairy cooperative that aims to provide maximum customer satisfaction through quality products at low prices. It has a large market share in butter but low share in chocolate. Amul analyzes its strengths in brand, quality, and distribution against weaknesses in product life and opportunities in rural markets to diversify through acquisitions, international expansion, and digital payments. Its cooperative structure and focus on farmers give it strategic resources to maintain low costs through scale as it faces competition and substitute threats.