6. Local Search Tips - Search University 3

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Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.

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6. Local Search Tips - Search University 3

  1. 1. 1<br />
  2. 2. Local Search<br />10 tips to optimize your local search approach <br />for SEO & SEA<br />12h – 12h20<br />
  3. 3. 3<br />Marnik D’HooreNetlash-bSeen<br />
  4. 4. 4<br />1 in 5search queries have localintention<br />
  5. 5. 5<br />
  6. 6. 6<br />local IPGoogle does seeyourlocal IPand willgivelocalresults* even forgeneralkeywords<br />
  7. 7. 7<br />Growing trendlocal is the fastestgrowing trend in search* even more thensocial media<br />
  8. 8. 8<br />Organic has been pushedbelow the fold !!!<br />
  9. 9. 9<br />Conclusionlocal search shouldbean important partof your SEO & SEA strategy<br />
  10. 10. 10<br />7 tipsto opimizeyourlocal search approachfor SEO<br />
  11. 11. 1. Claim your Google Place page to optimizeyourlocal search approach<br />Why ?<br /> > Your page can rank directly in Google search<br /> > Google maps is used more often<br />
  12. 12. 2. Optimizeyour Google Place page as completely as possible<br />
  13. 13. 2. Optimizeyour Google Place page as completely as possible<br />
  14. 14. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page<br />> Choose at least 1 defaultcategoryvs. creatingnewcategories<br />> 1 keyword in titlenotallowedifit’snotyourcompany name<br />> 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories<br />
  15. 15. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page<br />> Add imagesat least 4<br />> Add video<br />> 100% of the detailsthe more is filled in, the better<br />
  16. 16. 4. Getreviewsonyour Google Place page<br />> The amount has a big impactaskyourcustomers<br />> The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation<br />
  17. 17. 5. Register onother sites<br />> DirectoriesTruvo, bsearch, … / payed and free business directories<br />> Usingkeywords is a pluscity / aboutyour business / …<br />> Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel<br />
  18. 18. 5. Optimizeyour dealerlist / shop network<br />> Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus<br />
  19. 19. 6. Use coupons <br />> If relevantwill help to getbetterrankings<br />
  20. 20. 7. User generated content<br />> Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors<br />
  21. 21. 21<br />3 tipsto opimizeyourlocal search approachfor SEA<br />
  22. 22. 1. Choose Google Maps to show yourads<br />
  23. 23. 2. Use Google Places in yourAdwordsads<br />
  24. 24. 3. Usegeographical settings<br />
  25. 25. 25<br />3 New featuresBling Bling<br />
  26. 26. 1. Google Hotpot<br />> Rating tool for Google placespersonalisedrecommandationsintegrated in reviews & ratings<br />
  27. 27. 1. Google Hotpot<br />
  28. 28. 2. Purchasing Google places … position<br />> Testing in U.S. Notactiveyet !!<br />
  29. 29. 3. Statsfor Google Places<br />
  30. 30. Thankyou. Success. Questions?<br />“You canfind me in Gent or…”<br />

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