Results focused CMS Pitch

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David Smith's Startup Weekend Lansing Pitch for a results focused CMS.

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Results focused CMS Pitch

  1. 1. 20 years
  2. 2. Need • Small business owners can make changes to their website content. • Small business owners can hire someone to change their website design.
  3. 3. Competition ubiquitous drag and drop commerce
  4. 4. $1.4B Market Source: GartnerMagic Quadrant for Web Content Management 31 July 2013 ID:G00250615
  5. 5. $Most small businesses don't have websites driving results
  6. 6. What if we empowered 7.5M small business owners?
  7. 7. Death to WordPress (Working title)
  8. 8. Simpler
  9. 9. Superior Design
  10. 10. Best Practices
  11. 11. Sample
  12. 12. $ Key Value Prop • Empower small business owners with websites that drive results.
  13. 13. Customer Acquisition $0 $5,000 $10,000 $15,000 $20,000 2015 Q1 2015 Q2 2015 Q3 Beyond Monthly Sales We Service Small Businesses We Service Designers Software Services Customers
  14. 14. Small Business Owners Said • How can I sell a monthly newsletter subscription? • I can’t add a product to my website. • My website is useless but I need one. • I asked my web developer to add an image 3 months ago.
  15. 15. What did we build?
  16. 16. Functioning Content Management System
  17. 17. Architecture supports multiple websites
  18. 18. Fast
  19. 19. Real Time Editor
  20. 20. Weekend Accomplishments DTW Works
  21. 21. Weekend Accomplishments Improved Product Positioning
  22. 22. Weekend Accomplishments Improved understanding of work required
  23. 23. What did Customers Say? • Definitely opportunity here. • I’ve used many different Content Management Systems. • How are you different? • Isn’t that what xxx does? • How will you measure effectiveness?
  24. 24. Learnings • Customers want to see DTW works for them. • Customers hate their websites. • Customers are hungry for a solution.
  25. 25. Executives CEO SALES ?
  26. 26. Recruiting • Marketer • Designer • JavaScript developer

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