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Website Healthcheck
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Shane Diffily
Healthcheck
Healthcheck
Cure me!
Cure thyself!
[object Object],The web? Code Usability Widgets Apps Flash Web 2.0 Twitter
Money!
Bang for buck Investment  »   »  Return
Not Facebook
Your reality?
4 tips… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
#1: Kit yourself for success
And more! Won’t just happen Usability Security Publishing Multimedia Information Architecture Analytics Coding Publicity Design Editing DNS Development Feedback Testing Accessibility Web Policies Site Planning Performance SLA Review Privacy Legal Review Hosting Change Control  Web Standards QA Content Creation Business continuity Website Infrastructure
Need resource
Activities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maintenance
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development
[object Object],[object Object],[object Object],[object Object],Key inputs
Scale is… ,[object Object],[object Object],[object Object],[object Object]
[object Object],Small scale site Design skills Code skills Content skills Site management skills
Healthcheck ,[object Object],[object Object],[object Object],[object Object]
#2: Don’t overstretch
Overstretch Built Can afford
Usually forgotten
Symptoms ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ We will build the world’s GREATEST pet food website!” Your vision!
Your resourcing?
Let’s be realistic Low resourcing = Small scale site
Growth If resource grows – scale can grow
[object Object],[object Object],[object Object],[object Object],Healthcheck
#3: Get a little better everyday
Perfect day 1? Extremely  unlikely
Tweak & fine-tune A sign of STRENGTH - not weakness
What to do ,[object Object],[object Object],[object Object],Usually you’ll be taking stuff OUT – not adding
How to know Analytics Feedback Site review
Experiment Empower skilled staff who know how to create a great online experience.
[object Object],[object Object],[object Object],Healthcheck
#4: Measure yourself
Success = Hits? 1,000,000,000  x 10 10 hits on our website!! (But sales = €0.12c)
Success = Value €  Revenue Positive opinions €  Cost
Success = ROI Investment  »   »  Return
[object Object],[object Object],[object Object],Track investment What’s the TOTAL investment cost?
[object Object],[object Object],[object Object],Track KPIs What are the key measures?
Track return What value is generated?
Inputs Analytics Feedback Systems
[object Object],[object Object],[object Object],[object Object],Healthcheck
And more…
Start with these… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
Shane Diffily iQ Content Ltd. 2nd Floor Offices Clarendon House 34-37 Clarendon Street Dublin 2 Tel: +353 1 6771140 Email:  [email_address] Web:  www.iqcontent.com

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