Website Healthcheck
<ul><li>Author  “Website Manager’s Handbook” </li></ul><ul><ul><li>ISBN 978-1-4116-8529-1:  www.diffily.com/book/ </li></u...
Healthcheck
Healthcheck
Cure me!
Cure thyself!
<ul><li>Design </li></ul>The web? Code Usability Widgets Apps Flash Web 2.0 Twitter
Money!
Bang for buck Investment  »   »  Return
Not Facebook
Your reality?
4 tips… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
#1: Kit yourself for success
And more! Won’t just happen Usability Security Publishing Multimedia Information Architecture Analytics Coding Publicity D...
Need resource
Activities
<ul><li>Publishing </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Feedback Monitoring </li></ul><ul><li>Performance...
<ul><li>Planning </li></ul><ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>Build </li></ul><ul><li>Testing </li...
<ul><li>Budget & time </li></ul><ul><li>Skilled people  </li></ul><ul><li>Tools </li></ul><ul><li>Mix depends on the ‘scal...
Scale is… <ul><li>Size   (effort needed to manage content) </li></ul><ul><li>Complexity   (technology) </li></ul><ul><li>L...
<ul><li>Skilled people are #1 requirement </li></ul>Small scale site Design skills Code skills Content skills Site managem...
Healthcheck <ul><li>Do you have skilled people? </li></ul><ul><li>Typically a small scale site requires,  1 person  with  ...
#2: Don’t overstretch
Overstretch Built Can afford
Usually forgotten
Symptoms <ul><li>Out of date content   </li></ul><ul><li>Broken links </li></ul><ul><li>Missing files </li></ul><ul><li>De...
“ We will build the world’s GREATEST pet food website!” Your vision!
Your resourcing?
Let’s be realistic Low resourcing = Small scale site
Growth If resource grows – scale can grow
<ul><li>Does the the scale of your site  match your resource investment? </li></ul><ul><li>Calculate the  time  needed to ...
#3: Get a little better everyday
Perfect day 1? Extremely  unlikely
Tweak & fine-tune A sign of STRENGTH - not weakness
What to do <ul><li>Text , e.g. make shorter. </li></ul><ul><li>Links , e.g. rename for clarity. </li></ul><ul><li>Design ,...
How to know Analytics Feedback Site review
Experiment Empower skilled staff who know how to create a great online experience.
<ul><li>When was the last time you made a small incremental change to your website? </li></ul><ul><li>You should be making...
#4: Measure yourself
Success = Hits? 1,000,000,000  x 10 10 hits on our website!! (But sales = €0.12c)
Success = Value €  Revenue Positive opinions €  Cost
Success = ROI Investment  »   »  Return
<ul><li>Budget & time </li></ul><ul><li>Skilled people  </li></ul><ul><li>Tools </li></ul>Track investment What’s the TOTA...
<ul><li>Visitors </li></ul><ul><li>Subscriptions </li></ul><ul><li># Sales </li></ul>Track KPIs What are the key measures?
Track return What value is generated?
Inputs Analytics Feedback Systems
<ul><li>How do you measure success on your website? </li></ul><ul><li>Do you track  investment  vs return? </li></ul><ul><...
And more…
Start with these… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
Shane Diffily iQ Content Ltd. 2nd Floor Offices Clarendon House 34-37 Clarendon Street Dublin 2 Tel: +353 1 6771140 Email:...
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4 Essentials Of Successful Website Management

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Why do so many websites fail?
Because they focus on the 'cool' things - and ignore the basics.

This presentation gives you 4 tips for making sure you site will succeed:
1. Equip yourself for success, esp. - hire great people.
2. Don't overstretch.
3. Get a little better every day.
4. Measure yourself.

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4 Essentials Of Successful Website Management

  1. 1. Website Healthcheck
  2. 2. <ul><li>Author “Website Manager’s Handbook” </li></ul><ul><ul><li>ISBN 978-1-4116-8529-1: www.diffily.com/book/ </li></ul></ul><ul><li>Senior Analyst with iQ Content </li></ul><ul><li> www.iqcontent.com </li></ul><ul><li>Owner of www.likeplace.ie </li></ul><ul><ul><li>Social network about places to live in Ireland </li></ul></ul>Shane Diffily
  3. 3. Healthcheck
  4. 4. Healthcheck
  5. 5. Cure me!
  6. 6. Cure thyself!
  7. 7. <ul><li>Design </li></ul>The web? Code Usability Widgets Apps Flash Web 2.0 Twitter
  8. 8. Money!
  9. 9. Bang for buck Investment » » Return
  10. 10. Not Facebook
  11. 11. Your reality?
  12. 12. 4 tips… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
  13. 13. #1: Kit yourself for success
  14. 14. And more! Won’t just happen Usability Security Publishing Multimedia Information Architecture Analytics Coding Publicity Design Editing DNS Development Feedback Testing Accessibility Web Policies Site Planning Performance SLA Review Privacy Legal Review Hosting Change Control Web Standards QA Content Creation Business continuity Website Infrastructure
  15. 15. Need resource
  16. 16. Activities
  17. 17. <ul><li>Publishing </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Feedback Monitoring </li></ul><ul><li>Performance Monitoring </li></ul><ul><li>Technical Monitoring </li></ul><ul><li>Change Control </li></ul>Maintenance
  18. 18. <ul><li>Planning </li></ul><ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>Build </li></ul><ul><li>Testing </li></ul><ul><li>Hosting </li></ul><ul><li>Publicity </li></ul><ul><li>Review </li></ul>Development
  19. 19. <ul><li>Budget & time </li></ul><ul><li>Skilled people </li></ul><ul><li>Tools </li></ul><ul><li>Mix depends on the ‘scale’ of your site. </li></ul>Key inputs
  20. 20. Scale is… <ul><li>Size (effort needed to manage content) </li></ul><ul><li>Complexity (technology) </li></ul><ul><li>Levels of traffic (busy-ness) </li></ul><ul><li>Bigger ‘scale’ = more resource. </li></ul>
  21. 21. <ul><li>Skilled people are #1 requirement </li></ul>Small scale site Design skills Code skills Content skills Site management skills
  22. 22. Healthcheck <ul><li>Do you have skilled people? </li></ul><ul><li>Typically a small scale site requires, 1 person with excellent skills + tools + time . </li></ul><ul><li>Are all maintenance activities covered? </li></ul><ul><li>Review the website management model at http://www.diffily.com/blog/2009/09/diagram-of- website- governance.htm </li></ul>
  23. 23. #2: Don’t overstretch
  24. 24. Overstretch Built Can afford
  25. 25. Usually forgotten
  26. 26. Symptoms <ul><li>Out of date content </li></ul><ul><li>Broken links </li></ul><ul><li>Missing files </li></ul><ul><li>Design inconsistencies </li></ul><ul><li>Etc. </li></ul>
  27. 27. “ We will build the world’s GREATEST pet food website!” Your vision!
  28. 28. Your resourcing?
  29. 29. Let’s be realistic Low resourcing = Small scale site
  30. 30. Growth If resource grows – scale can grow
  31. 31. <ul><li>Does the the scale of your site match your resource investment? </li></ul><ul><li>Calculate the time needed to manage the site, e.g. based on frequency/duration of maintenance activities. </li></ul><ul><li>If you have out-of-date content, broken links & unanswered feedback = you are overstretching . </li></ul><ul><li>Read more about website scale at: http:// www.alistapart.com/articles/manpoweronawebteam </li></ul>Healthcheck
  32. 32. #3: Get a little better everyday
  33. 33. Perfect day 1? Extremely unlikely
  34. 34. Tweak & fine-tune A sign of STRENGTH - not weakness
  35. 35. What to do <ul><li>Text , e.g. make shorter. </li></ul><ul><li>Links , e.g. rename for clarity. </li></ul><ul><li>Design , e.g. change placements. </li></ul>Usually you’ll be taking stuff OUT – not adding
  36. 36. How to know Analytics Feedback Site review
  37. 37. Experiment Empower skilled staff who know how to create a great online experience.
  38. 38. <ul><li>When was the last time you made a small incremental change to your website? </li></ul><ul><li>You should be making at least 1 or 2 changes per week. </li></ul><ul><li>Less than this suggests you are not monitoring activity closely or do not have enough resource to make things happen. </li></ul>Healthcheck
  39. 39. #4: Measure yourself
  40. 40. Success = Hits? 1,000,000,000 x 10 10 hits on our website!! (But sales = €0.12c)
  41. 41. Success = Value € Revenue Positive opinions € Cost
  42. 42. Success = ROI Investment » » Return
  43. 43. <ul><li>Budget & time </li></ul><ul><li>Skilled people </li></ul><ul><li>Tools </li></ul>Track investment What’s the TOTAL investment cost?
  44. 44. <ul><li>Visitors </li></ul><ul><li>Subscriptions </li></ul><ul><li># Sales </li></ul>Track KPIs What are the key measures?
  45. 45. Track return What value is generated?
  46. 46. Inputs Analytics Feedback Systems
  47. 47. <ul><li>How do you measure success on your website? </li></ul><ul><li>Do you track investment vs return? </li></ul><ul><li>You should create a dashboard of KPIs & track them on a scheduled basis. </li></ul><ul><li>Calculate the Return on Investment to find out if the website is worth your time & effort. </li></ul>Healthcheck
  48. 48. And more…
  49. 49. Start with these… Kit yourself for success. Don’t overstretch. Get a little better everyday. Measure.
  50. 50. Shane Diffily iQ Content Ltd. 2nd Floor Offices Clarendon House 34-37 Clarendon Street Dublin 2 Tel: +353 1 6771140 Email: [email_address] Web: www.iqcontent.com

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