This document provides guidance for writing effective press releases to reach more people and amplify news about a company. It recommends including a headline of 80 characters or less using decided keywords, a 20 character sub-headline, and a 300-500 word body with the main details in the first two sentences. The body should include an About Company section with an internal link and CEO comments in the second or third paragraph to build credibility. It also provides tips on keywords, length, readability level, and discourages buzzwords.

1. REACH MORE PEOPLE WITH
YOUR PRESS RELEASES.
AMPLIFY YOUR NEWS!
Headline
80 characters or less, the decided on keywords in the headline
https://adwords.google.com/select/KeywordToolExternal
Sub Headline
20 characters expanding on the headline
Body
Your Town, Country Date (d/m/year) / New Service International –
Name of Company (linking to main site url), http://www.companyname.com (ticker symbol)
First 2 sentences should contain the real meat and potatoes of the story.
Anchor Text Link using the keywords decided on to the company website, toward the top
Of the press release
About Company
Anchor text to your product or services page
CEO Comments
Have comments in the second or third paragraph from the CEO or highly
placed management team member is a credibility builder.
Forward Looking Statements/Safe Harbor
Need to be done in a short burst not in pages
Length of Press Release
300-500 words
Content
Write at 7th grade level
Buzzwords
Don’t use buzzwords, for example – Unique, World Class, Proud To,
Keywords
People are not going to put your company name in google, so you need to rank for keywords
Related to your site. When typing the keyword into google look for how many results come
up. Use long tailed keywords like mobile generator and power equipment, not just generator or power
equipment.
Blog: Put press release on site
www.positivestocks.com ceo@Positivestocks.com