The document provides a checklist for creating a 100% complete LinkedIn profile. It recommends including a high-quality professional photo, as profiles with photos are more likely to be viewed. The headline should be catchy and include keywords to help people find your expertise. It also advises writing a detailed 2,000-character summary that tells stories of your experience and includes contact information. Additionally, the checklist recommends customizing your LinkedIn URL if your name is not unique, and filling out all other profile sections like industry, location, positions, education, and skills to increase connections by 40%.

1. 100% Complete LinkedIn Profile Checklist
Professional Photo Updated: Profiles that include a picture are 11 times more likely to be
viewed!
 Balance professionalism with touch of
personal style
 Use a high-quality photo but not too
staged
 No casual or family photos  Double-check the resolution when
uploaded. No grainy photos.
Headline is Catchy with Keywords: Maximize these 120 characters so that people
looking for your expertise find you easily.
 Do not use your job title  Do show your expert status
 Use three keywords plus one value
proposition
 Be succinct—never use two words
when one will do
Summary that Speaks Volumes!: Your summary statement has the most SEO (Search
Engine Optimization) value.
 Never leave it blank. Use all 2,000
characters
 Use headers, sub-headers, and graphics
 Tell stories of your experience  Include your contact information
LinkedIn URL that’s Unique: If your name isn’t unique, your URL won’t be unique.
 Use middle initial or an underscore to
update your default URL
 Include your URL in emails
 Change your URL in “Settings”
The above elements are the most critical, but a 100% complete profile makes you
40% more likely to get a connection!
 Add your industry and location
 Add last two positions
 Add your education
 Add a minimum of three skills
 Expand connections to a minimum of 50
 Get a recommendation
 Add awards
 Add volunteer experience
 Cross-reference your competitors and
industry peers to benchmark your
profile. How does it stand out by
comparison?
© 2015 Clarity Advantage Corporation. All rights reserved. www.clarityadvantage.com
Proprietary and confidential.

2.  Update often, don’t let your profile
become stale
© 2015 Clarity Advantage Corporation. All rights reserved. www.clarityadvantage.com
Proprietary and confidential.