AMP 425 Week 1 Assignment Environment Scan Environment Scan Details: Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.

1. AMP 425 Week 1 Assignment Environment Scan
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AMP 425 Week 1 Assignment Environment Scan
Environment Scan
Details:
Write a 500-750-word essay that discusses how the current state of the
economy will impact completing an environmental scan.
Include an introduction and conclusion that make relevant connections
to course objectives.
Prepare this assignment according to the APA guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is
not required.
This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
You are required to submit this assignment to Turnitin.

2. Refer to the directions in the Student Success Center. Only Word
documents can be submitted to Turnitin.
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AMP 425 Week 2 Assignment Target-Market
Strategy
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AMP 425 Week 2 Assignment Target-Market Strategy
Target-Market Strategy
Details:
Create a new product that will serve two business (organizational)
markets.
Write a 750-1,000-word paper that describes your product, explains your
strategy for entering the markets, and analyzes the potential barriers you

3. may encounter. Explain how you plan to ensure your product will be
successful, given your market strategy.
Include an introduction and conclusion that make relevant connections
to course objectives.
Prepare this assignment according to the APA guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is
not required.
This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center. Only Word
documents can be submitted to Turnitin.
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AMP 425 Week 3 Assignment Marketing Plan
Strategy
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4. www.snaptutorial.com
AMP 425 Week 3 Assignment Marketing Plan Strategy
Marketing Plan Strategy
Details:
As a brand manager, for a product of your choice, develop a strategy for
launching the product in a manner most likely to capture the attention of
the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your
strategic approach to marketing this product.
Prepare this assignment according to the APA guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is
not required.
This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
You are required to submit this assignment to Turnitin.
Refer to the directions in the Student Success Center. Only Word
documents can be submitted to Turnitin.
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5. AMP 425 Week 4 Assignment Differentiating
Between Services and Goods
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AMP 425 Week 4 Assignment Differentiating Between Services and
Goods
Differentiating Between Services and Goods
Details:
Write a 500-750-word paper that identifies the major characteristics of
services compared with goods, and describe how technology is changing
the customer service and service offerings.
Prepare this assignment according to the guidelines found in the APA
Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.

6. You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
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AMP 425 Week 5 Assignment Rebranding
Strategy
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AMP 425 Week 5 Assignment Rebranding Strategy
Rebranding Strategy
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 5.
As a group, identify one current struggling consumer product.

7. Create a 10-12-slide PowerPoint presentation (with speaker notes) that
outlines a rebranding strategy for the product identified.
Presentation must include a new name, changes in packaging, the price
point, product position, advertising strategy, a distribution method, and
improvements in design or quality.
While APA format is not required for the body of this assignment, solid
academic writing is expected and in-text citations and references should
be presented using APA documentation guidelines, which can be found
in the APA Style Guide, located in the Student Success Center.
This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted
to Turnitin.
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AMP 425 Week 6 Assignment Marketing and
Distribution Channel Letter

8. For more classes visit
www.snaptutorial.com
AMP 425 Week 6 Assignment Marketing and Distribution Channel
Letter
Marketing and Distribution Channel Letter
Details:
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical
website development company.
Place yourself in the role of a marketing executive in a hypothetical firm
who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development
company to market your product. The website developer needs the
following information:
A brief description of the product
A description of the market channels
A description of the distribution channels
APA format is not required, but solid academic writing is expected.

9. This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
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AMP 425 Week 7 Assignment
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AMP 425 Week 7 Assignment Collaborative Learning Community
Details:
This is a Collaborative Learning Community (CLC) assignment.
The instructor will assign you to a group at the beginning of Module 7.

10. In your group, create a public relations campaign for a financial
institution that has recently received negative exposure in the media
pertaining to its lack of responsiveness to those wishing to modify
existing home loans. The goal of your campaign is to influence public
opinion, restore credibility, and generate positive press reporting.
The campaign must be presented in the form of a 15-20-slide
PowerPoint presentation and accompanied by a 750-1,050-word
narrative.
Prepare this assignment according to the APA guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is
not required.
This assignment uses a grading rubric. Instructors will be using the
rubric to grade the assignment; therefore, students should review the
rubric prior to beginning the assignment to become familiar with the
assignment criteria and expectations for successful completion of the
assignment.
You are not required to submit this assignment to Turnitin, unless
otherwise directed by your instructor. If so directed, refer to the Student
Success Center for directions. Only Word documents can be submitted
to Turnitin.
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